If you’re going to make new packaging designs, you need to consider these three things. Remember, this is the communication from brand to consumer, and you want to make sure that everything’s proper so that your customers are happy.
Here are the top three things that you should make sure are in place when choosing the right packaging design.
That it Communicates the Brand
Your brand is just as important as the item that’s inside. The colors, fonts, shapes, and even the correct packing and textures speak a message that you have to be mindful of with the brand.
This might seem arbitrary or trivial, but it’s got a huge impact on the sales of a product.
Different colors convey different feelings to the consumers. For instance, when you use packaging that’s orange, that’s communicating it’s cheaper or fun products. Black conveys luxury. There are different ways to set each of the products apart, however, such as varnishes, foil stamping, embossing, and even different varnishes and laminations.
When you’re designing, you want to make sure that the packaging does advertise the brand. Some customers have different expectations, and this is what they believe the packaging to look like. When you have the correct packaging design, you’ll be able to convey the difference, and what truly sets you apart from the rest of the gang
The performance of the Packaging Matters as Much as the Product itself
This is important because your packaging is more than just what’s on the shelf, so you need to make sure that the functionality does exist past the shelf too. Some customers get picky about the packaging that the product contains, and sometimes, bad experiences will turn them off from the rest of this.
That’s why, having flexible packaging, that’s easy for you to store, can be resealed, and finally, easy to open, are some of the best ways to build your branding.
When you design a package that fits everything that’s listed here, you’ll want to also facto in the product life cycle too, since this is something that the package will have prior to making it onto the shelf. You should make sure that there is some level of protection, or durability that’s there from water, shock, and other different elements that’ll damage the product that is there. This impacts the performance just as much, or sometimes more than the product that you have within.
Sustainable is The Way to Go!
Finally, you want to make sure that you go sustainable with this. get the packaging with materials that get sourced correctly so that it boosts the sustainability score of the brand.
If you use post-consumer recycled options on this, you can also reduce the need for resources and the like, which also protects the world around you.
Flexible packaging is becoming more functional and eco-friendly than normal cardboard and glass, and these containers improve your sustainability score within the company. This also boosts your brand image in the way that customers look at you. It’ll reduce the costs of the material, and from there simplifies your storage.
[so when you’re choosing the right packaging, one thing that you can do to make this better, is to make sure that you offer some unique sustainability options.
Shrink film and the like are going to be your best friend with this. start focusing on this today and adjust your brand packaging to make all of this work, so that in turn, it can help you with the other types of packaging benefits that you wish to have.