Blister Packs or Clamshell 

As one looks through the different types of packaging, you’ve got two popular ones: blister packs and clamshells. You may have a bit of an understanding of each of these, and you might wonder what the packaging is best suited for. For those confused about each of these different types, we’ll go over each of these here, and whether or not it’s perfect for the requirements that you have. 

What is Blister kinds of Packaging 

This is usually known as blister packs, and they’re pretty much made from thermoformed plastic and it looks like a blister, hence the name. It’s then attached to a backside that’s made of cardboard, but the blister is responsible for the holding of the product. There is sometimes sheeting, or sometimes a foil backside, and on the carded back you may see descriptions, warnings, and other relevant information on the back of these products. This is very popular for a few reasons, and while you may see this in medications, batteries, tools, toys, and other kinds of goods. It also can be hung on the store shelves. 

What about Clamshell 

This is similar to well, the clamshells that you see in the sea. You’ve got two types of clamshells: the product ones that are pretty much not for foods, and then the foods that you may put in thee, such as carryout and whatnot. 

They are pretty much two types of outer pieces, or “shells” that are connected on one of the four sides, and there might be tabs on the other side. It also may offer branded kinds of boards to this, including typography, other graphics, and other important information that the customer needs to have. You find these in just about anywhere from the grocery store or department store, and even in the gas stations too. 

What’s right for Me? 

One of these is usually the better option than the other, and it’s worth mentioning that you can’t go wrong with either, but there are some great products that you’ll benefit from using one or the other. If you’re doing food for example, then you want the food packaging to be done in clamshells. 

What about toys and action figures? Blister packs are your best option, and it can be good for you. Fire detectors and smoke alarms, or other small electronics, are best packaged through the use of clamshells too. 

If you’re trying to get rid of plastic from this, you probably will want to steer towards other kinds of packaging, as both of these are not good for that period. If you’re trying to package more hardware products, usually clamshells are good for this. 

If you’re planning to package tools or other useful items in the hardware category, you’ll definitely benefit from using the blister packaging. The same goes for batteries. If you’re a company producing and packaging batteries, it’s best if you have blister packaging. Another thing to look at is how you want to sit in the store. If you believe your packaging would be great hanging and it will stand out enough, then yes, by all means get that blister packaging for this. 

If you think that sitting on the shelf is a better option, then it’s in your best interest to use the clamshells. There are different uses for each of these and both of them have their pros and cons. Neither is better than the other, and there is a lot of benefits to be had if you decide to use these so make sure to use your own discretion when doing so. 

Increasing sales with Packaging 

When you think about your packaging, you probably don’t think it’s an extension of sales, but that’s where you’re wrong. There are various ways your packaging improves sales, and it’s a powerful tool. From special offers to branding, there are many ways you can use packaging to drive up the sales. But what does the packaging look like, and what should you consider with this? Read on to find out. 

First, consider the correct Materials 

This should be obvious, but the wrong materials impact the sales for a variety of reasons. This can lead to bad packaging, bad customer retention, bad unboxing, and of course the dreaded wrap rage. How do you choose the right packaging for this? Well, you can read a guide on the different packaging materials and the research needed for this, and don’t be afraid to get your hands dirty with that research too. 

Once you do this, you identify the proper materials that you need. You also want to figure out the proper metrics including the weight, the gauge, size, how sustainable it is, and other dynamics that impact this. And while this might increase the sales of the material for the nee3ds that you have, you cannot guarantee that this is the correct decision after you’ve invested all of your time into this. 

You want to make sure that you work with someone who is in packaging to ensure that the materials, the machinery, and other items are properly optimized so that you get the results from this that you want to in your packaging experience as well since this does impact the building of the brand too. 

Consider the proper branding too 

You need the best design and branding that you can for this. This does include collecting the data that you have on the customers themselves based on age, location, gender, the web browsers, and different devices that they use, and other data that’ll help determine what they like and don’t like, and how you can create branding that fits their lifestyle. 

You can also choose the color combos, the typography, imagery, symbols, and other information to generate the most sales that you can for the company themselves. You can also change these elements to brand and market in order to hone on creating the perfect packaging that resonates with the buyer. 

When done correctly, this means more sales. By appealing to your textures, aesthetics, and other kinds of packaging for the products, you can improve your packaging quality and also improving the brand’s presence too. You also might want to use google analytics and other software tools to analyze this as well, in order to understand who you’re appealing to customer wise as well, in order to boost the sales as well. 

Color Coordinate 

It may be considered a marketing extension, but one way to increase the sales if the product packaging colors, along with the branding as well. Colors are important since they do affect the branding a whole lot. This is because colors have an effect on the emotions of people. 

You need to use the color combos that are good for your fanbase, creating the ideal results for this too, since it will indeed increase ethe sales.For a whole lot of people, there are a lot of great ways for you to make it work, and with your packaging, you want to consider all three of these ways to help with increasing the sales, and of course to make it better for you to use, and also increase the brand repute as well too. 

BOPP or bundling film? 

When choosing the correct flexible films to use, you’ve got a lot of options. On the one hand, you have BOPP or biaxially oriented polypropylene overwrap film, or you’ve got bundling film. If you’re not sure what’s right for you, let’s dive into this, and figure out the properties of each, and the applications of such too. 

What are they 

First, you’ve got biaxially oriented polypropylene or BOPP film, which is a kind of film packaging that’s stretched on equipment and goes with differ directions, which causes a chain orientation in the direction it’s used. This is done with a tubular type of production, where a bubble of film is inflated, and from there warmed to the point of softening, and from there stretched up to 400%. 

There is another stretching process that’s used too called tenter frame film, and in this one, the polymers get extruded, placed on cold cast rolls or base sheets, and then stretched in the direction, using the same several kinds of rolls to make BOPP film. 

This increases the properties of the barriers to the oxygen and the vapor, making it resistant to impact, and it does also have flex crack resistance, which is much better than shrink film. 

What about bundling film. This is shrink film that’s created out of different plastic layers, with most of this being used to package items which’re heavier. 

This is done to generate what’s called multi packs that have a better, higher strength than the regular shrink film. This is sent through a sealer and then is placed with the product inside of a heat tunnels, so that it shrinks all around the product. Unlike normal shrink film, this type of film does cool and usually starts to do so after it leaves the heat tunnel. 


For BOPP film, this is used mostly in the packaging of food, replacing what’s called cellophane for tobacco and food packaging, and it has a better barrier against oxygen and vapors, at a much lower cost. 

Many businesses choose to use this because it’s got better properties along with capabilities. This is hard for heat sealing to fully implement, but it’s pretty straightforward as well by coating this after processing with a heat sealing material, or through co-extruding with what’s called a co-polymer before the processing happens, which allows for the film to be multi-layer. 

Bundling film is to put together multi-packs of items, which are basically a bunch of consumer products that are all the same, when sold in bulk they have a lower price usually. This is easier for people to purchase since they save money by buying more, which encourages them to purchase more of these too. 

What’s right for You? 

If you’re curious about which one is better, it depends on what you’re going to use it for. If you’re packaging anything with tobacco, you don’t want to treat it to too much heat, so you want to have BOPP film If you’re going to have multi-packs though, and want to sell items in bulk, then do that. 

For any products that need better barriers against oxygen and vapor, then you want to get BOPP. If you want bulls eye packaging to help make everything a unit, then you’ll want to use bundling film since it’s indeed the better choice. 

If you’re worried about impacts and want some impact resistance, then BOPP is your best option. If you’re selling beverages, then bundling film is the best. If you’d like to minimize the flex crack reissuance, then BOPP is going to be the item needed. 

How to Choose a distribution Partner 

You may wonder how to properly distribute the product that you have. Most places rely on self-fulfillment since this can help a business when starting. But the problem is, businesses outgrow this super-fast too. Having the proper distribution partner is a big step in the journey. The idea may be a little bit intimidating, but the right partner increases the revenue, sales, frees up your time and helps you get into new markets. 

First, what is it? 

Basically, this is a partner that gets the merchant’s products out to customers, into the hands of customers that purchased them. It’s different for everyone, so these distribution partners may offer different services depending on the channels that are utilized. In terms of retail distribution, these partners offer logistics of getting the products out, and usually, on the ecommerce side of things, this involves processing, the fulfilling of orders, and shipping out these orders. If a business utilizes these strategies, it needs someone who can function across each of these different channels. 

What’s Required 

Here are some different considerations to have when choosing the right destitution partner for your ecommerce business. First, you need international shipping including them handling the tariffs, customs, deities, and any regulations or restrictions needed. This can cost a lot of extra fees, making it hard for sellers and customers, and it can take a bit longer. Having an ecommerce distribution partner for international shipping makes it easier for many people. 

You also want to consider the time it takes to ship stuff. Most shoppers expect their deliveries to get there fast, with most of them willing to wait up to a week, but not much more before complaints come in. 

When customers have to wait too long, it ruins the experience, and it can impact brand loyalty, improve the sales, get more repeats, and of course reduces cart abandonment that happens. Distribution does help small businesses start off in an affordable manner, and most logistics experts and distributors will help with optimizing the supply chain in order to maintain proper order fulfillment and reducing the costs of shipping. 

Usually, distributors work with a lot of carriers to ensure that the distribution is quick, and they also will be able to navigate through some of the supply chain issues to ensure that the person gets their goods fast. 

You also want someone that knows the logistics of the supply chain, and you are able to trust in them not to make errors. Even a small error can impact the management of this. Miscounting of inventory is one of them, and it can lead to inventory issues with replenishment, including stockouts, and slows the velocity of the supply chain. 

You also may want someone that’ll handle the quickness of making sure that the items gets out. For example, if you don’t get to the post office early enough, it’ll get sent out, and this can lead to it being late too. In most of these instances, these small mistakes get annoying for customers, causing them to have to wait for you to reply. Handing off these fulfillments to different distribution partners offer a much better way to prevent these little mistakes, and also provides proper streamline. 

You finally want someone that’ll fulfill the right areas. Having different distribution centers will offer a more extensive means to ship out these items, offering a much more readied means to give you the proper shipping means, and also some good opportunities for you to not only grow as a business, but as a provider as well too.