Why Does Packaging Matter 

Packaging is the first and initial impression that customers will get whenever they browse the items you provide. 

Some mention that you shouldn’t judge books by their covers. But the right cover does boost the sales. The right, suitable types of packaging will craft the same overall effect. 

Here, we’ll go over the different reasons as to why you should make packaging a big priority. 

Overall Protection 

When customers get products, they check to make sure they haven’t been tarnished, spoiled, or further damaged. If they find that the product is ruined when they get this, it creates a negative impression one has on their business. This leads to poor feedback, and customers leaving. 

You should make sure that you get packaging that’s top quality, in order to protect these products and prevention of further damage. The materials that are chosen to need to be robust so that breakage, spills, and further product damage doesn’t occur. 

For instance, if you were to ship out items that were fragile, a corrugated box is the best secondary packaging. 

Corrugated material is strong enough for resistance of crushing, and prevention of this from further breaking, which is why a lot of people will keep this in mind when they’re choosing the packaging materials that they want to have. 

Safety of Products 

Health along with safety are very important for topical and edible products. Cosmetics, along with food companies, need to go to better lengths in order to ensure that the product is viable, and safe too. Contaminated and spoiled products lead to bad reviews. 

In order to craft products that are safe, you need good materials for packaging that do prevent the products from being further contaminated.  A lot of packaging, especially in the world of cosmetics, do need some air-sealed types of pumps. They ensure that the active types of ingredients aren’t exposed, and thus, from there ruined for people. 

Better Marketing 

It’s also good to have good packaging because of the marketing that comes with this.

Remember, if your product packaging doesn’t wow the person, they’re not going to desire it.  Product packaging is a vital tool for marketing. 

Pay special types of attention to the product. From containers to shipping boxes, to even labels, they’re important for supplies.  This is why, when this is in place, customers get impressed by the quality, and the service that’s used to get this order in place. Customized packaging is vital, as it lets you establish proper branding and image. That in turn will help with appealing directly to the customer base that’s there. 

Better Accessibility 

The decisions that are there when someone selects and designs packaging does impact the experience of a customer. 

A customer won’t be happy if the lids, bags and boxes aren’t easy to open up. Make sure that the packaging is integral to the maintenance of different products that are inside. 

Being Sustainable 

Finally, you want to make sure that you have customized packaging because it is the more sustainable option when compared to others. 

This type of packaging does provide a more competitive edge compared to others in the same industry. Using stretch wrap, packaging peanuts, and bubble wrap will create waste, and a lot of customers do pay mind to this. they don’t want it, and if you want to keep customers nice and happy, then you should always make sure that you also focus on the sustainability options. 

Now that you know the reasons why, you should start looking at your packaging today to highlight the branding and provide the best experience you can. 

Sustainability in Packaging Stats 

Sustainability is becoming the main focus for packaging. However, there is no solution that’s one size that’ll fit everything. The preferences that people have on these trends, and the different technologies that come up because of this offer solutions that are beneficial overall, and hit the needs that customers might have as well. 

Sustainability is becoming one of the major trends, and it’s what a lot of industries are trying to put together. Both Kellogg and Coca-Cola have both put together better processes for being sustainable, making sure that the packaging that they have by 2025 is totally recyclable, and that the packaging is as sustainable as it can be in the next ten years. 

The Rise of Mono Materials 

The biggest, most driving force for sustainability is the mono materials. This is one of the best ways to promote recyclability. There are many solutions that packagers are trying to deliver. Packagers are looking at these mono materials.

These are all made from the polymer grades, and they’re recycled both as one singular substance, but then utilize far less energy to create the circular loop that’s there. It’s lightweight, more flexible, and resistant to moisture. That’s why polyethylene is gaining a lot of traction.  This is starting to become a major strategy for brands. 

There are brands that are moving to 100% recyclability by the time 2025 rolls forward, and polyethylene will be an innovative packaging measure that is great for allowing closures and pouches to work. This is great for boosting the experience of a consumer, in both a product, functionality, and a security type of thinking.

This is great for offering better reclosability as well, and with the seal being nice and tight to offer a lock to prevent product spillage, this is working in great ways that offer immediate functionalities in place.

The closures of this are also offering convenience, and great recyclability and easy opening to meet the needs of consumers, and offering the best pouch solutions for programs so that they’re recycle-ready too. 

Multiple solutions 

Another big thing to look t, are the different solutions. While recycling is still the biggest factor, here is another part of this. The composability that happens, and also, a very attractive solution or those chances when you can’t recycle.  As more and more consumers are changing this, companies are noticing this. 

More companies are using sugar cane, oil, corn, hemp, and other compostable materials and films, creating a more circular type of economy. This type of compostable packaging does offer the product lifestyle that’s there, and offers you a chance to get the full benefits of compostable packaging. Walmart and other major retail giants are currently moving towards recyclability, and at least 17% of these private brands are trying to move towards post-consumer content. 

Target as well is moving towards this too, with the plan to be more sustainable, and is sourced directly from post consumer, stopping the production of virgin plastics.

But there are other trends that are happening too, with the current child-resistant packaging growing by up to 5.4% in the last couple of years, and it’s slated to continue growing.

The need to have packaging that’s safer for kids is vital, so that they don’t accidentally eat it and then choke on this.

We also will see more and more QR code packaging, as this is something that’s already been taking off, with brands including Pepsi offering a chance to boost cost-effective QR code packaging that works for the brand’s needs.

These are the major trends, and hopefully what’ll change in the future too.