The Best Colors You Should use in Your Packaging 

If you’re looking to redesign the packaging that you use, you may wonder if there are colors that actually help with your branding and packaging. If you’re wondering whether or not you should use the colors of the brand, or a totally different color altogether, you’re not alone.  This can be a challenge, since some people may want to possibly change the color of some boxes, or even just rotate these every so often. Branding colors do help with the recognition of a brand up to about 80% or more in some cases, and if you look at color psychology, it can actually play a big part in this. 

Some of the Most common Color connotations 

Before you choose the right kind of box colors for your branding needs, the first thing that you should do as well is understand that some colors have some benefits. Red for example means something is appetizing, and also connotes passion, along with energy as well. Black and white are considered a bit more minimalist, but for industries that are competitive, it can work in some cases. 

Black does mean control though, and it’s also a sign that’s dependable.  White is good for cleaners and other items that help with cleaning as well. Brown and green means eco friendly or ethically-sourced kinds of products. This one does have the connotations that hey, you care about the way the planet is going and such. Blue is another good one that offers clam, peace, trust, and being reliable, and it’s good not just for water products, but other kinds of items that have the same vibe. 

Marketing with Colors 

If you’re looking to utilize the right cardboard box layouts, the colors are a big part. People are pulled in by colors and visuals, so yes, the colors and visuals do matter in most cases, with brands creating recognizable colors and patterns that make it a lot more impactful for those interested. For those who don’t want to create totally new schemes of color, even just adjusting the shades or amount of color within the logo or current packaging is a good part of this. 

Colors in Branding 

There are a lot of colors used in branding. Red is used for action and reaction. Think about it, with stoplights turning red to get others to start, people pressing red buttons, a bit of redness will help bring forth energy, and to get people to do something. Spices, sauces, and other food items definitely can be used for a lot of product packaging. Black is used a lot with luxury packaging, since I’s pretty simple, but it does mean authority and the professionalism of this. 

The neutral ability of black offers a lot of strong different associations with the press and whatnot. It’s simple to read, and very noticeable, and it offers a lot of different contrasts that are great for product packaging. White is great for products that are clean, not stained, and pure, and it’s great for a lot of creative options that customers have available. 

Green is great for plants, healing, and for plant-based eco-friendly items. I’s also known as one that’s easily seen in the finance industry, meaning both money, along with abundance as well. Finally, you have brown, which is good for food and other items, and offers quality for a lot of products. A lot of people like brown because it’s eco-friendly. Blue is also good for shoppers and professionals too, and it’s good because it does offer trust. Consider these colors when choosing your product packaging

How to Design graphics for Custom-Made boxes 

If you have a product you really want to sell with the right custom boxes, you want to make sure that well, your custom packaging is correct. Custom packaging is one of the best ways to craft the correct design for the boxes. Custom packaging does offer a more polished air to it, and also protects everything from damage too. Here are some ways to create the perfect graphics for custom packaging with a packaging firm. 

Create the correct questions 

It’s valuable to make sure you ask the correct questions for this. First, you should ask what the product is, and if it’s breakable if it should be studier, and the dimensions of this. You should also have an idea of the market that you’re trying to target as well, and you should have to these demographics in place before you get started too. 

You should also look at the type of people that buy this, making sure that the colors fit the people that you’re trying to cater towards, and also the style fits this. You also may want to look at how they’re buying this, whether from the stores or if it’s from an online retailer. 

Make it consistent 

If you’re designing packaging logos, always make sure that it fits the same tone as you brand. That means that if you’re a brand that does have a lot of bright and cheerful images, don’t use different colors that are more dark and serious. You want to make sure those that see the products associate that with the brand that you’re creating. 

Add Essentials 

You do need minimally to have the following on the packaging: 

  • The name, 
  • The tagline and logo 
  • The description of the item 
  • Nutritional facts and ingredients if it’s a food 
  • Certifications to show the reliability of the product itself 

This is all very important, and it helps those who purchase the product know exactly what they need. 

Get the layers 

You should also consider the layers of the packaging too. You’ve got the outer layer, and it’s basically what people see when they see your product. You want to make sure that this is strong enough that it doesn’t get damaged when stacked or shipped and can handle being jostled a little bit. 

You also have the inner packaging, which is the innards of the package that protects the product and includes crinkle paper, kraft paper shredded, issue paper, or even bubble wrap. This is important to protect items from getting broken. Then there is the product packaging, and it’s what customers first see, so make sure the graphics that are there. This is the first impression, so make it attractive, and high-quality. 

Choose the correct Packaging Type 

When putting this together, you want to make sure that you have the packaging that fits the cues. If you want to stand out, make sure that it fits the branding. You should choose one that aligns with the brand, and also fits the budget. Sometimes, simple and affordable packaging is what’ll reflect your values so much better. If you like having a brand that’s upscale, then spend a bit more on packaging to offer the primer customer experience that they want and that they purchased. 

If you’re looking to improve the way your branding looks, then you’re not alone. Here, you leaner da little bit about what exactly goes into making graphics for the boxes that you have, and you’ll definitely want to make sure that it creates the luxury experience necessary, and one that’s paid correctly for too. 

Why planning Logistics for Contract Packaging is Vital

Let’s say that you’re about to outsource the packaging with a co-packer, and you want to plan these logistics nice and early. In fact, this is something you need to do right away. Why should you hasten this process and make it faster? Will it benefit you? The answer is clearly you should. There are a ton of reasons for utilizing contract packaging, ironing out all of the logistics to help with the chosen vendor contract quite early. Are there specific reasons for this to ensure that you get the proper logistics at hand? What are the driving reasons for this? Here, we’ll give you a good understanding of the contract packaging logistics, and the consequences of what may happen when you don’t. 

Why plan early 

This question is not only common but essential for the business since there are many moving pieces and elements which go into contract packaging endeavors. There are tons of variables that affect this, whether it’s lead times or logistics and machinery or materials, and there are factors that you should look at when you’re outsourcing the packaging with co-packers as well. 

What other elements are there though? Well, first you have to look at the number of products packaged. This is essential because if you don’t have enough packaging for the products that are ordered, you can’t complete them, and it’ll take longer, and also, it’ll result in dissatisfied customers. Make sure to do this immediately for best results for your business. 

The second thing is turn times. If you want something finished in a normal period of time, you want to make sure that the expectations are there and you work every single detail out on this. Generally, the more complex a project is, the long it’ll take for them to finish, so you need to discuss this these aspects with the contract packaging needs early on for the proper goals as well. 

Product Packaging Amount and availability 

This is also a big part of this. Some people need something available quite soon, and not telling people about this will make it take a whole lot longer and the costs are much more excessive. You also want to make sure that you let them know of the materials being supplied, or if they need to choose this for you. 

If you decide to have them choose this, it results in higher costs, so you should get the information out immediately to your co-packer to save some money. If you decide to let the co-packer choose the right materials for what your needs are, have them do this at first, and let them know before you decide to use them as your provider. . 

Choose the right Samples 

You want to make sure that the right packaging has the correct samples. Usually, this is done with a co-packer that have timed studies to see how complex something is. If the product is assembled in fewer than 25 seconds this is called simple, and it can get finished quicker for lower costs. If you notice that the product takes longer to assemble, it will take a lot more money and time for completion. 

With complicated projects, you should try to work as quickly as possible with quality considered, and a co-packer offers this freedom. But you want to make sure you choose one that fits the needs, because the more expensive and longer this is, the more complex your application is. Getting the right contract packaging items and different parts will help keep this going. It’s good to choose a contract packaging company sooner than later for your own packaging needs. 

Cardboard Vs. Corrugated 

When choosing the packaging materials that customers want, it’s imperative to look at the products that you’re ordering, and the product protection needed. You may wonder corrugated or cardboard, and here, we’ll go over what they can do for you, and how they help you control your business as well. 

Corrugated Box 

Corrugated box is a box with cardboard sheets that are present on both sides. This also involves specific kinds of kraft materials that do make up different sheets. Corrugated boxes that are ruffled, fluted, and corrugated are also in between two line boards which are flat. The material is a bit more durable and it can withstand some of the tougher conditions. The layers also enhance this for the reasons listed below. 

  • It’s durable 
  • It’s lightweight with the best strength to weight options 
  • It’s cost effective 
  • It protects the products, it’s friendly towards the environment 

Once you have the box formed, you can ship practically anything. Packaging doe design these corrugated shipping items in order to fit the needs of the products that are shipped, and the hazards of such too that come about, including sock, moisture, vibration, or compression to that comes with this. 

Cardboard Box 

A cardboard box has but one layer of cardboard, which is what cereal boxes, pasta boxes, and cards you send to others usually include. This involves all sorts of items that are made with heavy paper, and this is something that usually is made with heavier paper pulp and is not layered. This can work in some situations, but they’re not strong enough to withstand normal transit if you do have to take it long distance. This is great for smaller products, but if the package can’t handle being shipped thousands of miles away, you might want to consider a different product. 

The differences 

The differences don’t seem like much but it’s the difference between a [package riving safely in a way that’s good of the reputation of the businesses and arriving messed up and damaged. When you look at cardboard, you need to understand that they’re also made from materials which are different, and also it can be a difference for those looking for something that want to change their shipping means and purposes. 

It also is something that businesses looking for an alternative to cardboard want to get. This isn’t just something that your products deserve to have, but this is something that the customers deserve, and expect too. 

Corrugated is a lot more durable, and it does withstand the shipping that’s out there, simply because they’re light enough to be broken into smaller pieces after it’s shipped. Corrugated boxes also come in a variety of different sizes, and also, you can choose the best product and size for this, and cardboard doesn’t have as many options, and is much more limited, since you usually have a one-size-fits all sort of approach for this. 

That may work for some products, but if you ship a variety, this is something that can be a little bit worrisome, and it can put your package at risk for damages too. With that said, if you don’t’ have corrugated shipping boxes, you might want to look into tis for the sole reason of it’ll be good for you as a business, and it’ll also showcase to others that you care about the business at hand, and everything that comes with it too. For a lot of people, having this on hand is vital, so definitely look at corrugated cardboard boxes for your packaging needs, whenever you may need it. 

Are Packing Peanuts biodegradable 

No matter what type of business you’re in, packaging peanuts are a great way to protect cargo. But a lot of businesses try to make efforts to reduce the impact of the environment, and packing peanuts are something that a lot of them try to upgrade. That’s why a lot of them are switching over the packaging peanuts. What does this mean though, and how do you know if the packaging peanuts are biodegradable. 

Non-biodegradable Vs. Biodegradable. 

Traditional packaging peanuts are composed of polystyrene, which is called Styrofoam, and while it is not biodegradable, there are alternatives that are made of corn starch and wheat. The polystyrene ones don’t break down when they’re discarded, and instead spend years in our oceans, other water sources, and the landfills too. In fact, it can talk half a millennium in order to actually decompose all of that. Recycling for this is also very limited too since Styrofoam can only be repurposed into what it’s already being used for, or something similar. Organic material, of course, can be broken down once it’s properly discarded, and discarding this is a lot better for the environment in the long haul. 

Ways to tell if it’s biodegradable

The first and most obvious option is the color. The plant-based biodegradable ones come in a lot of shades, such as green and tan, with the traditional ones being a pink or whitish color. A simple sight test is all that you need, but if that’s not enough, you can always run this under water. They do break down with water if they are biodegradable, whereas with normal packaging peanuts, absolutely nothing will happen. 

Finally, they’re edible. Packaging peanuts that aren’t biodegradable won’t be, and you probably shouldn’t eat it, but the biodegradable ones are edible, although they probably taste bad, so you probably shouldn’t. You definitely will want to keep this in mind. 

Why use biodegradable 

Biodegradable is in, and it’s something that’s ultimately the superior option for the world, compared to normal packaging peanuts. Styrofoam and other uses offers more greenhouse gases and other energy, and it’s something that can actually subject the users to bad carcinogens that aren’t healthy for anyone when being manufactured. Since the materials used to make this are natural, not toxic to humans and the environment, it’s much more environmentally friendly compared to others. 

In fact, they’re safe too if you accidentally ingest them, and a lot of people like that in the event a kid or whatnot gets ahold of it. It also does not hold a static in the same way that Styrofoam does, so the pellets won’t be sticking to your body or the area around you, and also won’t be a problem with the items that you choose to protect. 

Overall, biodegradable packaging peanuts are the way to go, and they’re something that a lot of people can benefit from when they’re trying to get the most out of this, and also to help them really benefit from this as well. So if you want to definitely ensure that you’re getting the results that youwnat, and you also are able to really take care of your packaging in a way that benefits everyone, consider using biodegradable packaging peanuts as an alternative, for they’re better for the environment, better for you, and can really be a great way to get the benefits that youwnat out of this, and something that’ll truly benefit the people that utilize this in the long haul, and to create safer packaging options for those who wish to use this type of packaging.