Packaging as an Asset: How Creative Supplies are Marketing Collateral 

Posted on by

Your packaging is not just something to house the items inside, but it can be used as a part of your marketing budget. 

Standout packaging is something that will drive the word of mouth, along with sales online. Have good packaging and a good item, and you’ve got sales galore, making people excited for your product, and driving more and more people to partake in your items as well. 

Brand Messaging without the Leaflets 

Yes, you can make you repackaging a branding asset, even without promotional flyers and something else. 

Some people have begun to use the interior flaps for their packaging. Incorporating the flaps on this for marketing materials is one example of this, and it can be a lot of fun to do this.

Tape is another. Brane tape is easy, cheap, and it will tell people about the item, even without you putting a leaflet in there. 

Some have also used mailer prints, where the mailers are printed with the brand and logo. Again, if you have a package supplier or can make this work, it will pay off in the long haul for you. 

Shipping Supplies are Brand Storytellers 

A lot of times, your packaging is not just a marketing tool, but it also tells a story too. it will tell others about you as a brand, which is great. 

It can unfold narratives, giving you something that will inform and communicate to others about what it is.

Timelines are also placed in this. it will give them the play-by-play of where the package has gone, and how everything works. 

Another thing is origin stories.   You can inform others of the origin stories of your items directly on the boxes, and it can be a great marketing tool that will surely wow over others as well. 

Designing to be Viral 

With packaging as an asset for marketing means, you’ll want to sign for virality.   Unboxing appeal is but one example. With such appeal from the unboxing stage of things, you’ll be able to incorporate and build your packaging to shine, and burst forth.   You’ll unbox for everyone’s excitement, gaining traction across many fronts. 

Hashtags are another. Hashtags are power, and with hashtags on these items, the users can share them, and if it goes viral, then you’ve got a wealth of customers. 

Finally, CTAS printed. Want them to leave a review or tell their finds about the experience? write down how they can. give incentives like coupons and giveaways for a review or video on this. 

With these viral packaging techniques, the ultimate goal is to make sure that it’s marketed in a manner that people can use, and will in turn, spread the world. 

Packaging Becomes the Product 

A lot of times, you can also use packaging as a sort of product. A hemp bag that’s used as a tote for example after all of this is over is one of the many ways.

Many soap and lotion companies offer reusable bottles, or the packaging containing the item is a receptacle for this. when designing it, give customers a reason to keep it, or even help others feel inspired. 

Make your packaging a product to remember, something that people want to share, and something that will help you grow as a brand. When looked at it through this lends the skies the limit on the capabilities of the packaging, and what you can do to make it really shine, and also to make it so that sales of your products increase by tenfold as well. 

Packaging supplies Inspired by the Architecture of Nature 

Posted on by

There are many new ways that packaging supplies are redefining sustainability. One such way is biomimicry in packaging, where the design mimics various items found in nature, such as honeycombs, shells, and even seed pods. Many of these get naturally embedded into the packaging, in order to offer a sustainable nature focused experience for all that are involved. 

Why use this 

A lot of these packaging supplies are super strong, as they offer a unique, resourceful means to make it really reinforceable. 

There’s also the flexibility aspects, where it offers a whole bunch of flexible options, different ways to spread the seeds and make those stand out. 

It also is good for the efficiency of space, where your space is properly monitored and made easy to manage, so you’ll have proper space optimization as well. 

Void Fill and Box Engineering Examples. 

Some of these items do get naturally used to create all-natural packaging that will really shine.

Some examples include honeycomb paper wrap, where it’s a paper wrap with honeycombs inside of there. 

Another, is spiral coils, where these coils will offer a spiral on each of these, which can house sees and unique items. 

There are also nesting containers, which can nest and house birds when you’re done with it, giving nature another life, and one that offers beauty to the packaging. 

An ecofriendly and Aesthetic advantage 

When you hear about these items, you might wonder how they work for eco-friendly experiences, the short answer is that they do very well. 

Many times, the natural patterns of such items do appeal to consumers that are green-focused. So if you’re trying to be sustainable, and also have a natural, worthwhile experience, this is the way to go. Many of these natural patterns enhance the experience that one has with such eco-friendly items, making it even better for you as well. 

Again, natural is in, and many times, those who are focused on sustainability will surely enjoy the way that their packaging appeals to such endeavors as well. 

What’s Next Then? 

A lot of packaging is coming forward with these sustainable items. These days, you’re starting to see more seeds embedded into the packaging, to enhance the overall experience. 

There are also self-healing materials, which are materials that will naturally heal the items inside, or repair any problems with nature items.   It can be a good thing to use, since many people enjoy being able to use such innovations to make them even better. 

There’s also water-resistant materials. Water resistance is great because it can prevent any further problems from happening with the items, and keeps them strong and secure. These innovations are great, and adding these to the coatings takes your current setup and gives it something more,. these coatings create an expansive nature of the packaging, but is also goo as well for sneering that your packaging, and will get people to feel even more excited about the items both now, and after you’re done using them. 

So eyes use packaging that’s inspired by nature. Give your packaging that little green touch that will make you stand out, because it can help make it special not just for your business, but the packaging that’s there will also make nature’s architecture even more inspiring for all that were involved.   You owe it to yourself to enjoy this, so try to, with all of the packaging that you have, make it not just special for your current customers, but also make it something that future customers will enjoy and want to cherish too. 

Packaging Using Reverse Logistics, for the Return Trip 

Posted on by

Reverse logistics are something that many companies are using.   It is the way in which product returns are managed so that people don’t have to worry about waiting in line or spending extra money on returns.   They also take care of exchanges for items that need to be exchanged out. Finally, they manage recycling, which of course, is disposal of such items in a manner that helps with improving the ecosystem and environment. 

Designing for the return trip is a process and here, we will go over how to manage your logistics through the return functions that this has. 

Make Returns Easy 

Some packaging is made in a manner that ensures safe returns.

Dual adhesive strips are an example, where you have double-sided tape that can be pulled off, and then once it’s time for the item to go back, you just peel it off. simple as that.

There’s also reusable mailers, which are mailers that get sales up again, usually with an adhesive. Again, it is made so that it can be sealed and disposed of, or returned back to the sender. 

Then, you have tear-away labels. Some of these can be torn and an adhesive is put in place, to help with disposal and recycling of such items. 

Make them Strong for Shipping 

Reinforced corners are a big part of this, where you won’t have to worry about the item being hit or marred.   There are also waterproof exteriors as well, where it is waterproof in a manner where you cannot show the water coming inside, or it will push away water so it doesn’t get into the contents, making it impervious to flood and other such damage. 

Finally, you have reusable boxes. These are boxes that you can use again and again, which will in turn, make the packaging stand out all the more. 

All of these come and work together, in order to ensure that your packaging is disposed of and returned to its rightful place, in a manner that’s best fit for these items as well. 

Consumer expectations 

Lots of consumers expect a lot from this. Most of the important ones include hassle-free returns, which makes it so that your items are returned in a way that’s easy to use, and without much trouble. 

This can influence buying decisions. Many companies and people will use this type of shipping in order to influence such buying decisions. So, if you want to have more people buying from you, you  need to make sure that your reverse logistics are in place, designed for your customer needs. 

Brands that do this Well 

A lot of brands that are in the ecommerce world do the returns process very well.

Most notably, is amazon. We’ve gotten packages from amazon before where the item might not be ideal, or you want to exchange it.   They make it so that you can return it to a hub, and the return packaging can be the box that it came in. A lot of other ecommerce brands are taking this on as well. Some have built in bags that can be closed up later on, making it so that they ship out these items without much trouble. 

Overall, you need to look at various companies, such as rentals, electronics, and other companies, and follow their lead on this. The return trip is just as important as the trip forward, so make sure that you take time and effort to ensure that your packaging fits the needs of the company, in order to achieve resounding success for your brand. n

Packaging for Fulfillment of Crowdfunding Products 

Posted on by

Crowdfunded items are great, because they let items that people want to see get funded and shared to others. But, crowdfunding does come with its own frustrations as well. 

Budgets that are limited for instance, are a major problem.   with a limited budget, you cannot use some fancy shipping or packaging usually, so you need to optimize as needed. 

Another problem is first-time logistics. Logistics for packaging that’s being shipped out for the first time is a little bit dicey, hence why certain people are always hesitant on using this. 

Finally, consumer expectations. When they’re high, it creates a whole other problem. you need to fulfill these orders, make them great. But, you also need to be mindful of not breaking the bank too. 

Scaling Your Shipments 

When doing this, you need to be mindful of scaling. This is where you transition the method of packaging as the orders grow. When you have a few, you might be able to use a bit more money for it, but when too many orders come in, you need to think of ways to make this scale, even when you’re shipping to tons of customers. You want to give them something worthwhile, while also making you look good, especially with limited funding. 

What Impress them 

When it comes to fulfilling crowdfunding, you need to look at things that impress the backers. 

Creative unboxing is one of them.   you want to make sure that the unboxing is good, and will show off the item in a unique, exciting way. 

Another, is personalized insets. These are inserts that you put in there that are delivered and catered to them. If nothing else, adding a little bit of a personalization method will make your crowdfunded packaging so much better. 

Finally, branded thank-you notes.   A thank-you note that’s branded with the name and words of thanks is great, because it will make the customer feel nice and special. Give them something that they will remember, and try to keep the branding positive, and also catered to those that buy from you. 

Prevent Returns and Breakage too 

Now, with crowdfunded packaging, the last thing that you want is for those small orders to be shipped out, and then customers complain about breakage. Not something you want, that’s for sure. so, you need to be a little more protective with your items. 

Wrap them in some extra void fill. Give them a little more cushion. Anything that they can use to protect their items early on, making it easier for you to package and share such items is so important. In doing so, you’re getting early credibility, and will in turn, make it better for you to sell such items to others. 

Any Brands that do This? 

Yes, there are some brands that have been successful with the packaging for crowdfunding delivering exactly what you need. 

Tech gadgets are one of them. These gadgets, with unique features and other little additives, are something that people want to try out, and it can be a good way for you to make it stand out.

Board games are another. Board games that have a unique form of packaging really impress the people who buy from you, in turn making things better. 

Finally, wearables and other unique items.   When you give these items an extra bit of flavor, it will Take the mass delivery of these items to the next level. 

Consider those buying crowdfunded items from you, and see for yourself the difference it makes in your overall packaging experience, and results of your actions. 

How Packaging Affects E Commerce Returns 

Posted on by

Returning products can be a challenge, but it’s even worse when you ship out something, only for it to be damaged, the packaging eventually is a jumbled mess, or just plain messy. This increases returns, and while you can’t prevent people from improperly reading a size chart, you CAN get them to reduce returns through better packaging incentives. 

Here, we will go over how packaging affects this, and how first impressions, along with the correct solutions, will reduce the return rates. 

Smart Packaging Techniques 

There’s’ a few smart packaging techniques you can use. The first, being labels that are clear. That way, items don’t get lost, and you’ll be able to keep track on where they go. You also want designs that are easy for you to open.   Finally, if the item is fragile, get some protective layers in there. 

Is there any Return-Friendly Packaging 

Sometimes, you want to prepare ahead in the event of returns. This is important for items that might be messed up, or you know that it may need to be returned. Fashion and beauty brands deal with this. 

You can make the packaging easy to return by adding mailers that are resealable. These resealable mailers mean that, with just pulling off the tab, you seal it and put it back. 

There’s also reversible boxes, where the box can be reversed to a different design, used for returning the packaging. Again, including a free label in there that pays for postage in the event of a return is good, and will reduce your overall costs. 

The costs Savings 

With packaging and ecommerce, you’ll be able to reduce all of the packaging, making it easier for you to use it. 

This will reduce the instances of damaged goods, a major problem for many. Less damaged goods, means less refunds for those that are involved. Again, it all works well together, the overall cost savings are something worth noting, so yes, it’s good for you as a business and company, to take advantage of better packaging. 

You also look better as a business too. When customers see that you take returns pretty seriously, and are giving customers an incentive to return if something is amiss, it builds better customer repute, and makes things better for you as well. 

So go ahead, use those return labels and generate more buzz.   Your customers will thank you for a better, more intuitive system. The packaging does affect it, but when you give them another alternative, something that they can work with, customers are more willing to try this, and really make it work for their needs and yours too. 

The Future of This 

With packaging, you want to look at new ways to return these items, without much trouble. 

Built-in return QR codes is one of them.  These QR codes can be scanned at the post office, giving you a free return label. Amazon does this to a certain degree, and that’s why a lot of customers will buy from there, since they don’t have to eat the return costs. 

The other option is AR-assisted repackaging instructions. If you have a certain way that the item needs to be returned, then you will want to use this.   with repackaging, you’ll be able to make it so that your items are able to be easily given back, and improve the return rates. 

Returns stink, and they are something to avoid. With the right packaging in place, you can do that, and making your packaging return friendly is not only a good suggestion, but helps immensely with customer reputation.