Tag Archives: packaging

Factors to Influence the Packaging Prices 

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Do you sometimes look at pricing and wonder how they got to that point? It can definitely be a huge factor, especially considering how businesses are trying to optimize costs.From the selection of materials to the impact on the environment, there’s a lot of different elements that happen when calculating the expenses of packaging.

You might wonder what the estimated range for prices or the formula that companies might want to calculate the packaging spend. The real answer is that there are a lot of different scenarios and options. The different types of designs, materials, and purposes do impact the costs.

It’s imperative to look at your bigger picture, and then consider all of these factors. These include chances for improvement, and streamlining the packaging process, especially when calculating the costs for packaging.

Elements to Evaluate on your Packaging Process 

There are a few elements that will influence packaging costs.The first is material. Are there materials that allow for products to be shipped at lower costs per unit?Labor is the next one.   You might wonder if there’s a change in the packaging, allowing for the process to be automated, and lowering the costs of tedious manual forms of labor. Freight is the next one.   You may be able to adjust this a little bit to lower the dimensional weight.

Design is another.   Maybe there’s a better design that you might be able to sell at a different price. 

Environmental impact too. Sometimes, changing the materials may lower the costs, while also driving more sustainability in the long haul.

Finally, damages. Maybe the design and the materials will cut the damage costs too. 

Again, these are all just a few ways for you to evaluate the product packaging, and look at the spending, but also ways for one to save. 

How to Lower Packaging costs 

One might wonder how they can lower the packaging costs without compromising the overall quality.

The first and best thing to do is to start with evaluation of packaging. Outside experts may identify the wasted material, any processes that are inefficient, and alternative options for packaging, or even solutions that you might not be aware of even existing.

We offer collaborative evaluations of packaging which involve teams of four or six of the top packaging experts. We go through looking at the facility, and the processes that are used, and evaluate the design of the packaging, materials used, the waste, and so much more. we look at everything from increased quantities of purchasing to even alternatives that offer savings.

It can impact the packaging material together, decreasing costs, improving output, and also bringing better labor savings. There are some recommendations for cost-saving actions in different areas, and the material that’s utilized in packaging and other processes. 

We can look at the way the stretch film that’s used, and sometimes change the way a wrapper has the film put in.

Some have even found that through our evaluations that some of their companies were able to save thousands, especially compared to what they were able to get out. 

We also compare the packaging prices that are there. Many times, you have to look at the value that’s there, and the potential pricing protections, savings, and the added values of sustainability, and the efficiencies that come with packaging.

We are experts though. We know the impact that packaging can have on a person, and the multitude of benefits. Contact us today to let us help you with your packaging needs and give you the expert solutions you deserve.

When to use cold Packaging 

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Do you ever ship stuff that’s supposed to be refrigerated, only to get complaints from the buyers that it was warm when it arrived at their doorstep? This can be hard to deal with, but there is something you can get in order to make sure that the perishable goods stay cool during the shipping process. 

This is cold packaging.   Essentially, cold packaging is a variety of techniques and materials that are used for maintaining lower temperatures, in order to preserve the integrity of the frozen goods. 

There are many factors that play into this, so it’s important to ensure that the items are cold throughout the whole shipping process. 

In our world, the cold packaging demand has started to increase by a lot. With people wanting a chance to get food and products that are right there on the doorstep, it can be important to look at. 

Meal kits, fresh produce, even medicines and biological samples require some cold packaging that’s reliable, and good for you to use.

But, to make sure that the packaging remains cold is a huge challenge for them to do.   

Cold packaging isn’t just the insulation that’s needed, and refrigerants, you should also look at planning, ensuring that it’s careful, various materials that are specialized, and coordination that’s efficient. 

Here, we’ll go over when to use cold packaging, as they’re good options for businesses. But the right options play a major part in the overall wellness of the packaging at hand. 

When to Use It 

Cold packaging is vital for perishables, such as frozen, fresh foods, pharmaceuticals, and other items that are temperature-sensitive. 

They’re susceptible to various spoilage, and overall degradation if they’re not particularly stored or transported within the correct temperature ranges. 

For the most part, they need to stay between 32 and 29 degrees Fahrenheit, as this will prevent the bacteria from getting in there and spoiling the food. 

But frozen foods can only get up to about 11 degrees before they start to get spoiled and melted, so it requires more needs and other protection too. 

The fluctuations do affect the stability of your product, and the overall shelf life. By reducing this lifespan, it can impact the fluctuations that happen during various stages of the journey of the product. 

Cold packaging lowers the risk that comes with shipping various temperature-sensitive items. It also confirms the overall integrity, and the effectiveness of this temperature-sensitive item, especially as it’s preserved throughout the various parts of the supply chain. 

Cold Packaging types 

Now that you know when to use it, here are some of the most common types. 

First, we’ve got cooler kits, which is an insulated bag and container, used to keep the items nice and cold during the transit process. They’re filled with ice, or gel packs, and overall maintain a lowered temperature within this container. 

Cooler kits are used for medicines and foods that are super perishable. 

Cold bricks are larger ones. They’re literally bricks used to insulate the items, keeping them ice cold. 

Typically made from materials that are nontoxic, they’re made to stay much longer than a normal ice pack. 

Cold bricks are used to help with situations where maintaining consistently cold temperatures is very important.

Finally, we’ve got cold temperature tape, which seals the items that are cold. The tape is made for lower temperatures, so it’s perfect for shipping long distances. 

Cold temperature packaging is vital, and to keep items safe, you’ve got to use this tape whenever you can to preserve this overall freshness as well. 

Packaging the Launch Products 

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It’s known by many that customers usually make the ideal decisions for their purchases in just a few moments. Snap judgements are done based on the presentation of products, whether it’s the messaging or their imagery style. 

Design for packaging is really important for product launches, as they capture the imagination that a customer will have right as launch occurs. 

This packaging plays a huge role in your brand overall, whether you’ve directly targeted the shelves in stores, are online through ads and sales, or even through launch events. 

Here, we’ll talk about how to make the best product launches, and how packaging contributes to this. 

Why Design Matters 

First, let’s talk about packaging design. 

The design of one’s package is basically the showcasing of products all to the world themselves. 

By refining this product again and again, over the months and years, you’ve chosen the correct launch channels, including email marketing, social media sites, and in-person events, and are totally ready to show the different benefits and features of the products. 

This launch messaging of your assets to the marketing channels are all there in preparation for the public themselves. 

With the launch party in place, you might think you have everything. But the packaging does need to make a launch successful, which we’re going to talk about right now. 

A lot of retailers like to show off the product, with the packaging being secondary, but if you don’t have good packaging from the get-go, you will indeed miss up the interests of customers. 

Packaging for Product Launches 

Some studies have found that the design of one’s packaging does directly influence the decisions that customers will make based on the visual cues of such. 

The purpose of this packaging isn’t just to keep the product in place, but to capture the buyer’s attention within the target audience, and to make sure that they consider buying these products. 

Some premium packaging and printing techniques that are applied to your packaging give them the instant appeal they need. 

Those include: 

  • Debossing 
  • Embossing 
  • UV coating 
  • Foil blocking 
  • Spot varnish 

Every single one of these can be used on boxes, and rigid boxes do take advantage of all of this. 

A good way to level up this aesthetic also means that you’ve got far more assets on hand when marketing products for launch. 

The packaging that’s there does establish the position of the brand in the market and is used to communicate the values of the brand. It helps with complex storytelling and gives customers a reason to buy into these brands. 

With the correct decisions, you’ll be able to incorporate unboxing experiences which are memorable. For many retailers online, it’s also the moment in which the customers you have do make a connection with the brand, and that’s special 

Speaking with packaging 

So yes, the first impressions count. 

A lot of failed campaigns that happen come down to the consumer not responding correctly, which causes emotional disconnect between the offerings, and what’s received. 

Here are some elements that you don’t want to miss with the packaging you have: 

  • The color because it gets the attention of shoppers, evoking emotion 
  • Fonts that are legible, sized appropriately, and also stand out. 
  • Imagery: telling the story through art and images 
  • Functionality, to make it accessible 

Follow these and see for yourself the difference the packaging makes on your launch. And of course, how these new, innovative changes are paving the way to higher sales and better connections with the customers you want as well. 

The Impact of Different Sealing methods for Packaging 

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Choosing the right sealing method plays a huge part in not just package security, but boosting the operational efface, and the overall sustainability. Integrated sealing and peeling tapes offer great benefits for packing, rather than just unboxing. 

It’s convenient for lots of packers to reduce the tape waste and streamline the pack times as well. it speeds up overall dispatching, and integrated peeling and sealing type of tape does reduce the tape consumption and makes it so much more pleasing too. 

Sealing methods improve sustainability, efficiency, and the presentation of brands. Ti also demonstrates how this is good for a more eco-friendly, streamlined option for ecommerce. 

Why Bespoke Packaging Tape is the Best 

In the world of ecommerce packaging types, bespoke is one of the most unique, and will reinforce the different brand identity there. it creates a more memorable sort of unboding experience for you. 

Customized tape is not only good for securing the page, but it also works to extend the brand, and turns it into more standardized packaging that’s personal and really has good aesthetics. Effective for capturing attention the moment you get a package, it really enhances things. 

Bespoke packaging does offer both functionality and branding. It secures this packaging, while also promoting branding. Think of it like a walking travel advertisement. It does enhance the perception of the packaging too. 

This creates a much more focused commitment to quality throughout the process of delivery.

For a business looking to elevate the packaging strategy via bespoke packaging, there are many different options for custom printed tape, making it the ideal step in the correct direction. This builds branding, dedication, and resonates with various customers through distinguishing the packages from others. You’ll be able to discover some of the many possibilities that come with the packaging tape that you get. 

Branding with packaging 

Branding does go much further than just the product, with packaging being a huge touchpoint for customers. Well-designed bespoke types of packaging transform this unboxing experience. It makes it go from mundane tasks to more exciting brand encounters. Incorporating the engaging marketing types of messages, claims, sustainability, and calls for you to action with the packaging design provides more user generated content and amplifies the brand engagement and reach. It’s a great solution for many, as this type of packaging does help with the brand values and missions too. 

Emphasizes sustainability 

Finally, in our eco-friendly world, sustainability isn’t just a trend, but something necessary. Ecommerce types of businesses do have responsibilities to lowering the environmental impact of this. packaging choices are your first place to begin with this. try to emphasize the reusability of this, and also Eco friendliness in the mind of the  customer. It’s the perfect way for businesses to hit those sustainability goals without sacrificing too much. 

Prioritizing the packaging to align to such principles, it incorporates a more feasible future, to help meet the expectations of various customers, and also the environmental stewardship that comes with this. 

So yes, you do need to consider the right type of packaging, and also the importance of bespoke packaging to help with brand identity, the satisfaction of customers and overall environmental stewardship. Carefully considering the specs of materials, properly optimizing the packaging size, and choosing the right type of sealing method in order of focus on sustainability, these businesses are able to create packaging strategies that not only hit the needs of businesses but will also resonate with customers. This is definitely important for packaging branding and overall function for them as well. 

What Mistakes You’ve got to Avoid With Package Engineering 

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Package engineering is a unique field with different structural designs, material science, logistics, and finally graphic design.  It involves the designing and transport of various packaging. This includes the methods, materials and structures to protect the products. 

It requires a unique bit of knowledge to craft this, since you’ve got to factor in possibly having packaging protection. For example, beverage and food packaging requires vastly different kinds of packaging from jewelry and electronics. A packaging engineer is great because it allows you to consider this fragility as well. 

As a consumer, you need to pay attention to the environment and sustainability, and packaging engineers also do that too, since they reduce the costs, and improve the product efficiency too. 

Ideally, you want to get a packaging engineer that offers structural work for design, and in-house sample tables, so that you can get a dieline made, and sample packaging types to review and test before you commit to this. 

Now that you know about this, here’s a few unique packaging mistakes you should avoid. 

Improper Planning 

Before you finalize the design, you’ve got to consider the intended conditions for storage, use, and handling too. This saves you a ton of headaches through thoughtful planning and avoiding ultimate challenges later on. 

Using bad materials 

The materials that you use for this is something that’s also important. For instance, do you have products that’ll require food-safe packaging? Does it have the correct durability to it? all of these things are important, and the wrong types of packaging lead to damaged types of products and merchandise wasted. 

Not Considering sustainability 

This packaging is something that isn’t just for nice looks to it, but also for the waste of products.  The public as well needs to also be invested in the end result of this, which is where they toss the packaging. Whether it’s recycled or tossed and broken down, or even composted, if you don’t consider these, you will lose out on customers too. 

Not Enough Testing 

Conducting the right stress tests aid to determining the way that a packaging will perform during storage and shipping. Without testing this, it causes the investment to be lost, and merchandise is affected. 

Not considering End Users 

If you’re not thinking about the life cycle of the packaging, whether it’s shipping, disposal, or opening, then you’re going to have a problem. Consumers can dispose and open up the packaging easily, and that will impact whether they’ll be repeat buyers.  If you don’t make this easy, then they will choose other ones. 

Not Optimizing Packaging 

The little things add up in the grand scheme of things, so if you’re not focusing on this, it can impact the overall overhead of the product as well.  Proper optimization is key to success. 

Inside Vs. Outside 

If you haven’t really thought about it, then you’ll definitely want to consider the inner and outer dimensions.  This is because the inside will be smaller depending on how thick the outside is.  if it can’t fit right, it’s at risk of breaking, so bear that in mind. 

Having Bad references 

If you have bad references, your packaging will ultimately be affected. You want to give these engineers the proper reference points, understanding the brand needs that are there. 

It also makes it better to simplify the process of design, ultimately saving time. 

A packaging engineer should always avoid these mistakes, and there is a lot that can be affected if you’re smart and are able to properly manage all of this packaging for you too.