Tag Archives: Product branding

What Kraft Paper is for Packaging 

Posted on by

Kraft paper is something that a lot of people have decided to start using, as it’s a more sustainable form of packaging. Kraft paper has in fact made even more contributions and impact in order to meet the demands there.

While there isn’t any doubt that kraft paper is super popular, and the capabilities of such continues to get bigger, you might wonder why that is. 

Here, we’ll go into why kraft paper is the best thing for those in the realm of packaging. 

What Kraft Paper Is 

This comes from the word meaning “strong” and it’s literally that. 

Kraft paper is a tear-resistant, durable, and brown paper that’s made with the kraft pulp, and the process surrounding this.

It’s best for creating wrapping that’s durable, and also for cartons and boxes which are rigid, and this is also available in a variety of different colors, shades and the like.

Ideally, it’s perfect for branding and other solutions too! 

The surface of this is properly textured, creating a finish that’s high-quality, and premium to the taste, and also makes it rustic too. 

How it’s Made 

This is actually not a new packaging process. In fact, it was founded in the 1880s by Carl F. Dahl, who lived in Germany.

During the manufacturing process of paper, the wood gets pulped, which means it gets ground up directly into a pulp shape first and foremost. However, Dahl managed to treat this pulp with different chemicals, and in turn, this created a better strength, and a more impactful pulp that works, especially with the sulfates as well that benefited from the strength of this.

Originally, this was used directly as a material for wrapping, and it’s more durable, sturdy, and better for packaging and other solutions, especially when we look at the boxes that we know of today

How this differs from regular paper 

Some people may think that this is the same thing as regular paper, but that’s actually not the case.

Did you know that kraft paper is a lot stronger. 

Because of the process used to create this, more lignin is then stripped away from this wood pulp, and this in turn leaves more cellulose for the paper, so it’s much more tear-resistant, and more durable as well in terms of characteristics. 

Kraft paper also tends to have a more porous nature than regular kinds of paper too, so it’s a little bit less effective when it comes to printing.

However, it does succeed when used in debossing, and foil stamping, so if you like those finishes, this is some of the best types of paper to use. 

Uses in Packaging 

These days, kraft paper is used primary for corrugated packaging, especially boxes, and even some cartons as well. because of the durability of this, and the benefits that this offers to the ecommerce world, this is one that can withstand a lot of the harder shipping situations, without impacting the overall results of the box. 

So in turn, you can use kraft paper for a lot of great things, especially for shipping and creating item durability that matters a whole lot! 

Kraft paper also is used as well for a lot of businesses because this offers a lot of sustainability options that are there. It does portray more eco-friendly types of initiatives, especially since it’s brown, rustic, and also offers a rawer look to the kraft paper that’s there. 

It’s versatile and offers a larger range of the innovative packaging that’s utilized in the industry today for your uses as well too. 

Branding 101

Posted on by

Branding is a huge part of standing out as a business towards consumers. With the correct branding, you’re able to create a look, along with a feel that makes it easy for customers to associate, and then identify with the correct brand. This may involve packaging, the logos, and the like. 

Why Product Branding 

Product branding is a big part of enhancing the customer’s experience. Branding also gives a person who looks at your brand, the visual cues that are necessary to see you in a sea of your competitors, offering better customer connection. Think about the current retail world: it’s very competitive, with more companies investing in the branding to help show the difference, and offer a way to provide real, authentic relationships with the customers that you have.

Because of the brand’s impact, it’s vital to invest, take the time, and create the ideal brand story, purpose, and the mission there. 

Branding as well can offer a strategy that offers a way for you to provide the research needed so that it meets the needs and the demands of your customers. It also offers a better product value, and customers are able to create the right connection through values and morals with this. Think about it: we’re always taught not to judge books by their covers, and when you look at products, customers want something that really does entice their needs, and provides them with what they want to see. 

The elements 

There are different elements that your branding can offer for a lot of people. 

These include: 

  • The logo 
  • The colors 
  • The font 
  • The taglines 
  • The design of the packaging 
  • The messaging 

Remember, not one of them takes precedence over the other, and you should remember that. 

The goal of this is to make something that’s consistent, distinct, and also cohesive. 

When you’re able to give both of these the measure that you want to, companies have a chance to create a brand that provides real customer connection. It also is vital for a lot of brands to understand the difference between the branding of a company, and the branding of products that are out there. 

Businesses will usually have branding elements that aren’t totally transferable directly into products. 

But when you’re creating the branding for products, you need to make sure that you also keep the company’s flair and design with the branding of the products. The product branding should always compliment your corporate branding. 

Some companies will look to make the branding different from the corporate branding, and you still are able to connect both of these. Companies usually have different elements and themes that go along with this in order to ensure that you have the right product branding and marketing. The end goal and the strategy that goes with the product when it enters the market is what you’re going for here. 

Brand Research 

You need to make sure that when you are going to possibly work to ensure that it fits the right strategy. 

In order to create the correct branding, you need to do research. This involves targeting, understanding what you need, and also offering a way to provide distinct ways to identify a product, and also, it helps ensure that it shows that the audience is connected to your brand, rather than just the product. 

If you’re known in certain markets, your branding needs to fit this, since it will help. Branding is vital for a company’s success, and you’ll definitely benefit from using this with your own personal ability to really build the business that you want to with your content.