Category Archives: packaging tips

Packaging Failure that Changed Industry Standards 

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Did you know that there were moments when the packaging went wrong?   packaging suppliers that made their packaging change this did so for a reason. 

Some examples include the infamous tropicana redesign, which is a good example of the design failures that happen, and how a bad design causes this. tropicana tried to redesign the orange cartons, causing a 20% drop, which is drastic. They quickly reverted, but this taught them that if you’re going to mess with brand recognition, you will want to make sure there are still some important parts there.

Benadryl tried to do something similar with tropical gel. However, this packaging failure caused consumerism, and, since it was a gel packaging that was only supposed to be used on the skin and not ingested, it caused lasting health consequences, and a big lawsuit. This also caused companies to realize the importance of distinct product labeling, so it does not cause medication errors, and have the warning prominent. 

There was also the Walmart blister pack that caused issues with customers opening it.   This led to adherence issues and customers getting frustrated. It started a marked change in the packaging, making this easier for customers to open and encouraging brands to do the same. 

Some of the other ones include the various companies that have caused products to leak, various freights getting destroyed and product leaking out, so much more. there are a lot.

So what Caused these Failures? 

A lot of things. Most of the time, these were caused by not listening to customers.   Some were because of material flaws, such as in the case of the designed blister pack that was hard to open. 

Poor sealing accounts for leaks of materials, and when you hear about it on the news, chances are that’s why.   Same with weight miscalculations.

The Regulatory Results 

We see these blunders causing real-life changes. Safety standards, such as warnings on labels for the Benadryl fiasco, are starting to also tell customers about what they’re buying.

The same goes for labeling requirements. More and more companies have to tell what’s in there, being transparent about any possible risks that come with this.

Then, there’s redesigns. The Tropicana blunder was but one example. Many brands have had to redesign or go back to their old packaging, adding a redesign that fits the current mockup and brand energy. 

While not a regulation, it is kind of a social regulation that does need to be in place. 

How can you Bounce Back from This? 

So, when you have a packaging that costs thousands in returns, refunds, and maybe even a slap on the wrist from the FDA, one might wonder how you bounce back and regain trust after failures.

The first thing they do is acknowledge the public response. Again, this is where it begins, recognizing the problem. you hear about it with cars, food products that go bad, the like.

From there, the item is recalled, sometimes with some financial incentive or recompense for the trouble.

Finally, there’s a redesign, where the product is properly changed to fit the needs, and also to ensure that something like that doesn’t happen again.

The process follows these steps, which in turn, helps ensure that the product is rightfully in place.

We can look back at all of these and realize that there are some standards which have caused trouble. But, with this as well, we can learn from our mistakes, and take the failures of a brand, and make sure not to follow in a similar path, ensuring grand success all around! 

Packaging for Urban Couriers 

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When we are looking at packaging that will help various types of deliveries, one overlooked area is urban couriers. Bikes, scooters, drones, and the like use specific types of packaging that will help make it stand out. 

We need to look at urban delivery as a new packaging strategy because it does get the items to the customers faster. But, you do need to factor in a few of these changes. 

For instance, smaller loads. The loads will not be anywhere near as big as they would be on a delivery truck. 

The other is that the spaces are tighter. They’re far tighter and are unable to be done with wide, cumbersome loads, so you need to make sure that it’s compact enough.

You also need to account for non-traditional vehicles.    Scooters are far from traditional, and while there might be a place to put the items, it’s not always the case. Some carry them on their backs, helping to get the item to where it needs to go.

Supplies of Optimizing Mobility 

A lot of slimline satchels are used, because they’re slim, hold a lot, and are pretty easy for someone to carry on themselves. 

A few companies have started to develop flexible containers, which are containers that offer a unique bit of flexibility, helping to improve the customer’s experience. 

There’s also materials that are drop-resistant, being compactly designed in a way that won’t negatively impact these materials. They all work together to make the ideal packaging that they can, flexibility that will really shine out and stand out, especially when putting this together. 

Drone-Friendly Packaging 

Putting together packaging that’s drone-friendly is another major consideration. 

Making sure that your packaging fits the usage of drones is important. Have it be lightweight, so it can be carried by a drone with no issues. Make sure it is also wind-stable, so that the wind won’t knock it away. When a drone flies through the air, it may go against the wind, and you don’t want the interior to suffer. 

Finally, secure latch designs. These are latches that are secured, offering you a chance to keep everything all in one place, and in a manner that’s easy for you to use. 

Other Considerations 

While designing the packaging is important, there’s other considerations to look at too.

Waterproofing is a big one. Many of these items will not be in a packaging method that will remain covered. Bags get wet, and scooters get wetter. Adding waterproofing will protect the contents on all levels. 

Heat resistance is another. Again, just like with rain, there may be a lot of heat, especially if the courier is out all day delivering. Offering some kind of heat resistance is important for success. 

Finally, pedestrian safety. Having pedestrians that are safe and able to effectively improve their experiences is important. Ensuring that everyone is protected is a good way to make the packaging receptive to these new types of couriers. 

The Future of these City-Centric Supplies 

Right now, the future’s looking bright.

Many of these designs are being overhauled to meet the exact packaging demands. Having more space optimization and less water is another.

Another big trend is sustainability. Adding a sustainable angle to all of this means that your package is going to be eco friendly and gets to customers fast. Making sure that your shipping supplies reflect this is not only a good idea, but also a necessity too.

Using city based packaging is a unique way of delivering, but it can make the life of an urban courier better for everyone who is involved. 

The Rise of “Quiet” Packaging for Noise-Free Unboxing 

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Noise has become a blessing—or a curse in packaging, depending on who you talk to. It matters a lot for a few reasons. 

ASMR is a growing trend with unboxing. People want a sound that’s pleasant, and one that brings good feelings to them. you get this by making the packaging pleasant, which oftentimes means well, quiet. 

Office deliveries are another. If you are delivering to the office, you want your packaging to be quiet enough so not to disturb the others in a cubicle. 

And of course, there is the need for quiet packaging in family homes, especially with sleeping babies. Not something you want to see on the baby monitor. 

But, with this, one might wonder how do you make your packaging well, shut up? What’s the secret to silence? Here, you’re going to find out. 

The Common Culprits 

A lot of culprits for noisy packaging are how they’re put together, and of course, faults that lead to other problems. 

Crinkly sounds, especially plastic, are a good one.   While tissue paper and crinkle paper might make a bit of noise, the plastic guys are a much bigger offender. 

Pop seals are another. Designed to keep freshness, they’re frankly way too loud for their own good.   it can be a startling sound that, if in a quiet space, is very loud.

Finally, tape. Too much tape is a problem from an eco-friendly standpoint. But, for those who want to make their packaging speak with silence, it’s a bigger problem.   it can be obnoxious to hear the sound of tape crackling as you open the item. So, lesson learned, reduce the tape to reduce the sounds. 

Silent Shipping Supplies 

You can try to use less tape or make your seals less obnoxious, but what if there was another solution? One that is far quieter? 

Well, there are. 

Fabric wraps are one. Fabric, unless you rip it, tends to not make a noise. If knotted, taking it apart tends to be pretty quiet, so it works out by design. It’s great if you’re shipping out stuff that can withstand a few bumps along the way.

For those that can’t, magnetic locks are going to be your friend. designed for strong seals, magnets hold the item tightly together. 

Finally, you have silent tab locks. These are tabs where you weave the other part of the item, making silence golden and quietness praised. 

Again, quiet packaging is not very hard to make, but with more supplies using it, it’s great. 

Calming Supplies 

There’s also the textures and various movements that aren’t super auditory demanding. One example is using silk and soft paper or materials, rather than something rough and scratchy. 

Again, this is designed to make things feel nice, and look nice. Fur is good too, so you should also consider a faux fur façade. 

Do brands Use this? 

Yes, they do. 

Lots of wellness products know about sensitivity to noise. Those who are familiar with neurodivergence will also note that the sounds of packaging can be annoying. scratchy sounds create an effect that isn’t always pleasant to the ears, so their items are made to reduce such disruptions. 

The tech industries are another. Not only to reduce the static, but to also make your unboxing more noise-free. 

All of this works together to create the ultimate in noise-free designs. Your unboxing will thank you, and when you have unboxing that’s made with noise reduced, it makes things much better, not just for your auditory-sensitive customers, but anyone creating the ultimate unboxing experience they wish to. 

Packaging as an Asset: How Creative Supplies are Marketing Collateral 

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Your packaging is not just something to house the items inside, but it can be used as a part of your marketing budget. 

Standout packaging is something that will drive the word of mouth, along with sales online. Have good packaging and a good item, and you’ve got sales galore, making people excited for your product, and driving more and more people to partake in your items as well. 

Brand Messaging without the Leaflets 

Yes, you can make you repackaging a branding asset, even without promotional flyers and something else. 

Some people have begun to use the interior flaps for their packaging. Incorporating the flaps on this for marketing materials is one example of this, and it can be a lot of fun to do this.

Tape is another. Brane tape is easy, cheap, and it will tell people about the item, even without you putting a leaflet in there. 

Some have also used mailer prints, where the mailers are printed with the brand and logo. Again, if you have a package supplier or can make this work, it will pay off in the long haul for you. 

Shipping Supplies are Brand Storytellers 

A lot of times, your packaging is not just a marketing tool, but it also tells a story too. it will tell others about you as a brand, which is great. 

It can unfold narratives, giving you something that will inform and communicate to others about what it is.

Timelines are also placed in this. it will give them the play-by-play of where the package has gone, and how everything works. 

Another thing is origin stories.   You can inform others of the origin stories of your items directly on the boxes, and it can be a great marketing tool that will surely wow over others as well. 

Designing to be Viral 

With packaging as an asset for marketing means, you’ll want to sign for virality.   Unboxing appeal is but one example. With such appeal from the unboxing stage of things, you’ll be able to incorporate and build your packaging to shine, and burst forth.   You’ll unbox for everyone’s excitement, gaining traction across many fronts. 

Hashtags are another. Hashtags are power, and with hashtags on these items, the users can share them, and if it goes viral, then you’ve got a wealth of customers. 

Finally, CTAS printed. Want them to leave a review or tell their finds about the experience? write down how they can. give incentives like coupons and giveaways for a review or video on this. 

With these viral packaging techniques, the ultimate goal is to make sure that it’s marketed in a manner that people can use, and will in turn, spread the world. 

Packaging Becomes the Product 

A lot of times, you can also use packaging as a sort of product. A hemp bag that’s used as a tote for example after all of this is over is one of the many ways.

Many soap and lotion companies offer reusable bottles, or the packaging containing the item is a receptacle for this. when designing it, give customers a reason to keep it, or even help others feel inspired. 

Make your packaging a product to remember, something that people want to share, and something that will help you grow as a brand. When looked at it through this lends the skies the limit on the capabilities of the packaging, and what you can do to make it really shine, and also to make it so that sales of your products increase by tenfold as well. 

Packaging supplies Inspired by the Architecture of Nature 

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There are many new ways that packaging supplies are redefining sustainability. One such way is biomimicry in packaging, where the design mimics various items found in nature, such as honeycombs, shells, and even seed pods. Many of these get naturally embedded into the packaging, in order to offer a sustainable nature focused experience for all that are involved. 

Why use this 

A lot of these packaging supplies are super strong, as they offer a unique, resourceful means to make it really reinforceable. 

There’s also the flexibility aspects, where it offers a whole bunch of flexible options, different ways to spread the seeds and make those stand out. 

It also is good for the efficiency of space, where your space is properly monitored and made easy to manage, so you’ll have proper space optimization as well. 

Void Fill and Box Engineering Examples. 

Some of these items do get naturally used to create all-natural packaging that will really shine.

Some examples include honeycomb paper wrap, where it’s a paper wrap with honeycombs inside of there. 

Another, is spiral coils, where these coils will offer a spiral on each of these, which can house sees and unique items. 

There are also nesting containers, which can nest and house birds when you’re done with it, giving nature another life, and one that offers beauty to the packaging. 

An ecofriendly and Aesthetic advantage 

When you hear about these items, you might wonder how they work for eco-friendly experiences, the short answer is that they do very well. 

Many times, the natural patterns of such items do appeal to consumers that are green-focused. So if you’re trying to be sustainable, and also have a natural, worthwhile experience, this is the way to go. Many of these natural patterns enhance the experience that one has with such eco-friendly items, making it even better for you as well. 

Again, natural is in, and many times, those who are focused on sustainability will surely enjoy the way that their packaging appeals to such endeavors as well. 

What’s Next Then? 

A lot of packaging is coming forward with these sustainable items. These days, you’re starting to see more seeds embedded into the packaging, to enhance the overall experience. 

There are also self-healing materials, which are materials that will naturally heal the items inside, or repair any problems with nature items.   It can be a good thing to use, since many people enjoy being able to use such innovations to make them even better. 

There’s also water-resistant materials. Water resistance is great because it can prevent any further problems from happening with the items, and keeps them strong and secure. These innovations are great, and adding these to the coatings takes your current setup and gives it something more,. these coatings create an expansive nature of the packaging, but is also goo as well for sneering that your packaging, and will get people to feel even more excited about the items both now, and after you’re done using them. 

So eyes use packaging that’s inspired by nature. Give your packaging that little green touch that will make you stand out, because it can help make it special not just for your business, but the packaging that’s there will also make nature’s architecture even more inspiring for all that were involved.   You owe it to yourself to enjoy this, so try to, with all of the packaging that you have, make it not just special for your current customers, but also make it something that future customers will enjoy and want to cherish too.