Crowdfunded items are great, because they let items that people want to see get funded and shared to others. But, crowdfunding does come with its own frustrations as well.
Budgets that are limited for instance, are a major problem. with a limited budget, you cannot use some fancy shipping or packaging usually, so you need to optimize as needed.
Another problem is first-time logistics. Logistics for packaging that’s being shipped out for the first time is a little bit dicey, hence why certain people are always hesitant on using this.
Finally, consumer expectations. When they’re high, it creates a whole other problem. you need to fulfill these orders, make them great. But, you also need to be mindful of not breaking the bank too.
Scaling Your Shipments
When doing this, you need to be mindful of scaling. This is where you transition the method of packaging as the orders grow. When you have a few, you might be able to use a bit more money for it, but when too many orders come in, you need to think of ways to make this scale, even when you’re shipping to tons of customers. You want to give them something worthwhile, while also making you look good, especially with limited funding.
What Impress them
When it comes to fulfilling crowdfunding, you need to look at things that impress the backers.
Creative unboxing is one of them. you want to make sure that the unboxing is good, and will show off the item in a unique, exciting way.
Another, is personalized insets. These are inserts that you put in there that are delivered and catered to them. If nothing else, adding a little bit of a personalization method will make your crowdfunded packaging so much better.
Finally, branded thank-you notes. A thank-you note that’s branded with the name and words of thanks is great, because it will make the customer feel nice and special. Give them something that they will remember, and try to keep the branding positive, and also catered to those that buy from you.
Prevent Returns and Breakage too
Now, with crowdfunded packaging, the last thing that you want is for those small orders to be shipped out, and then customers complain about breakage. Not something you want, that’s for sure. so, you need to be a little more protective with your items.
Wrap them in some extra void fill. Give them a little more cushion. Anything that they can use to protect their items early on, making it easier for you to package and share such items is so important. In doing so, you’re getting early credibility, and will in turn, make it better for you to sell such items to others.
Any Brands that do This?
Yes, there are some brands that have been successful with the packaging for crowdfunding delivering exactly what you need.
Tech gadgets are one of them. These gadgets, with unique features and other little additives, are something that people want to try out, and it can be a good way for you to make it stand out.
Board games are another. Board games that have a unique form of packaging really impress the people who buy from you, in turn making things better.
Finally, wearables and other unique items. When you give these items an extra bit of flavor, it will Take the mass delivery of these items to the next level.
Consider those buying crowdfunded items from you, and see for yourself the difference it makes in your overall packaging experience, and results of your actions.
