Lately there’s been a craze for subscriptions. Namely, subscription boxes. Anything you can imagine most likely has some sort of subscription-based company marketing its goods towards you. From clothes to music and fresh ingredients for meals to makeup, people are crazy for subscription boxes that are sent directly to them.
Candy is no different. In fact, you can have unique candies from foreign countries packaged up and sent to you once a month with all sorts of new things to try each time. And it’s become very popular. Why has it caught on, though?
Just another product for subscriptions.
Just like all subscription-based services, candy has found its way into homes on a monthly basis thanks to the subscription box craze. It makes sense, really. Why would other products work on a month-to-month schedule and not candy? Especially when it’s unique, foreign, or seasonal candy that is considered exclusive or limited edition. People eat that stuff up.
Thanks to candy boxes, candy is more than just the sweet treat itself. It’s the presentation of that treat, the colors that accompany the sugary snack. Specific art on the boxes can trigger emotions and desires to buy the product because of its look, its statement, or its ability to stand out among other candies. This is how marketing applies to all sorts of products and is exactly what ropes customers into buying it in the first place.
just buy some candy from the store?
What makes these services work so well is the specialness of it all. The feeling of gifting yourself something new and exciting every month is a powerful one, especially to break up the monotony of life. People look forward to the feeling of unpackaging and ripping apart a box with unknown items within. It’s engaging, it’s interesting, it’s exciting, and it’s practical to not have to go buy your own stuff. It’s like a gift to yourself, really.
Another factor is how easy it is to simply sign up for a product and have it delivered to you. There’s no going out of your way to get it, such as driving to the store. It’s packaged nice and neat for you and sent to you. This all ultimately takes the effort out of obtaining it, at least on your end.
When it comes down to it, subscription candy boxes are just another good checked off on the list of “Things to Make into Subscription Companies”. And like all the items on that list, it’s a profitable service.