The Best Ways to Package Products for Shipping 

For a lot of people, sorting the packaging is the easy part, but that’s not always the case. In truth, the wrong packaging is how a lot of people get in trouble, and then they’ve got packages that are damaged, and nothing is intact. Damage is a major concern, with a lot of products that are shipped around the world. The pressure of this, especially on the supply chain, has caused a lot of people to struggle. Here, we’ll go over how you can package something for shipping in a safe manner.

What are you Shipping? 

First you’ve got to decide what it is that you’re shipping.  Clothes, including shirts and jackets, are usually best put in mailing bags, as they usually handle the space easily, reduce your shipping concerns, and also offer decent protection.You can also wrap these in a bag or whatnot, or even tissue paper that has tape to secure this if you need this.

You can take all of the items that are the same and throw them into a box.  Double-walled boxes are best for the protection that’s there. boxes will need to be sealed with a tape that’s heavy-duty in order to protect the package from getting damaged by anything.

For books, there are wrap mailers that offer depth and other features, and also, can be packaged with different types of measurements.

If you’re shipping items that are a bit more fragile, or even smaller, you’ll want to protect every item individually before you throw it into the box. 

Glasses and jewelry or even anything handmade will need different protective layers of packaging. Void fill and the like, are the best ways to keep everything safe. You can put it all into a box, in order to have it shipped to the right destination.

Method to the Madness 

You might want to consider the way that you ship this too.

You want this to be low in cost, so you’re not in the red and making a profit, but the thing is, you have to consider the time as well. 

Those that go by sea for example, are going to take far longer than something that goes by plane.

Items that are usually on the road usually get handed off too. Goods that are fragile for example, will definitely need to have the box considered too.

You also want to consider when shipping stuff by sea that the elements can cause things to get jostled too. Similar to how luggage gets loaded and unloaded, they’re normally not that considerate. 

You have to make sure that you also consider all of this when shipping packaging. There is also the fact that there could be water damage as well, since the items do end up moving.

The best thing to do, is that you make sure that you’re offering the correct packaging for your needs. That way, if something is amiss, you’ll be able to, with this as well, create a better packaging experience than you thought possible. 

Remember your Repute is on the line 

Your reputation is going to crash if you end up losing a package, or the shipping messes it up. Make sure that you consider the way that packages are shipped, and use the correct materials for the product, investing in the best packaging that you can for markets that are eco-friendly too. There are tons of ways to ship, a lot of them safe and easy to use. That way, you’ll be able to, with this, create the ideal shipping experience you can. 

Smart Ways to Start Running Your Brand 

Being able to run the ideal ecommerce business takes a long time. Even if you’ve got the best support team ever and got them on the phones handling customers and also fulfillment, it’s hard for you to get everything done. Remember the phrase to work smarter, not harder, and this works with everything, and this is vital to be done in order to achieve the goals that are there. Here are some tips that’ll help you start with this right away. 

Find the Tasks that Matter Most 

While you can build pretty to-do lists that’ll help you get everything done, the key here is to also prioritize those tasks that are important to do. Remember that you must focus on the tasks that are the most important. After this is created, especially written or mental, think about how you’d like to complete these tasks. This is really good for those who tend to offshoot the mark, get excited, and focus on the incorrect goals. You should always go back to the tasks that matter the most, and make sure that you focus on those that ultimately get you what you need. 

Automate it 

This is another good one, especially for brands that are always struggling with getting those repetitive things done. This includes fulfilling the orders that you have, handling the accounting, or even the reports that are there. Automation is the best way to ensure that the business is able to get the time that they lost back, and also focus on what’s important to them.

Automating work is pretty easy to do. You basically create tasks within the workflow, and every time something happens, they notify the team to focus on this. The cool thing about this, is that it’s automatic, so if you’re not interested in keeping up with different notifications, you can get rid of this through the use of automation. Deep down, everything does benefit from this. The founders, of course, make sure that they cut down the to-do list.

The marketers also benefit from this, so they can focus a whole lot more on the correct strategy. The operators as well are able to focus on the logistics that are there so that they’re directly connecting the different time saving tools with the 3PL too, so that there are better communications. Finally, engineers are able to deal with better APIs and other such things, and it makes everyone happy. 

Consider Outsourcing 

Finally, you should consider outsourcing things that you don’t want to do. If you absolutely hate a task, or it’s boring and repetitive, you are more than welcome to hand off the tools to the next person.

Another person will take this over, so you can continue on forward.

This can include anything from content writing, the emails that you have, or even other tasks that involve menial accounting, this gets stuff done.

The cool thing about this, is that you’re not worrying as much about this either.

CRMS are great too! 

Remember, if you don’t have a CRM or a customer relationship management software in place, you’re going to miss out on so much. This puts the data into groups including profiles, and it can also create reminder triggers whenever something happens, such as customers logging in, or something new happening in the system. This automates the process, and for you, if you’re someone who struggles with keeping up and maintaining those communications, you can enable all of this, and it keeps everything neatly organized, and placed into the correct location, so you don’t have to follow it up. 

Tips to Create Sustainable Nutrition Bar Packaging 

Nutrition bars are those that can offer a healthy body, and you can also make them eco-friendly to make the brand stand out, through the different messaging, and the activities for the marketing. You may wonder if there is a way to make them sustainable, in a way that’s totally recyclable, and also paper based. 

Packaging is something that does offer the products another layer of the protection that’s needed, and you can also make these customs to provide a story, the values of the company, and from there, turn them into customers that are loyal too. Building an unboxing experience that’s unforgettable is one that offers the possibility of growth, loyalty, and the voice of the community. Here are a few things to consider with the packaging. 

Box Types 

The first thing is to figure out the box types to use. You can also look at the different types of packaging options. Folding carton boxes are usually the type to go, as they are easy to put together, way cheaper than using a rigid or mailer box, and most of the time, they’re printed to showcase all sorts of branding aspects that are there. 

If you’re willing to take it another step, there are display boxes, as they are pre-glued in most cases, and can be flattened too. Just like with the carton boxes that are folding, and then get popped up once again into a place to take up the box shape. 

The boxes are then displayed on the store, or on the shelf, as a means to showcase not just the logo, but also the branding, and offers customers a chance to look at the product that they’re getting before they buy it. 

SETBAR is a good example of this, as they are organic, gluten-free, and also are non-GMO, and are put in display boxes that show to clients what they’re getting before they order. You can get carton boxes as well that are sent to customers, catering to the needs that they have. 

Consider the Primary Packaging

The paper and the bars may seem like they’re eco-friendly, but if you’re getting plastic to package everything, you’re defeating the purpose. The usage of the plastic that’s in that pretty much screwed over how eco friendly it is. The simple solution for this, is to look for different means to wrap the bars themselves in. 

Compostable packaging for example, is a better option. Clif bars, a very popular nutrition bar company, is looking to change their wrappers, and are implementing this directly into their packaging. Plastics are starting to become more and more sustainable too. There are now biodegradable plastics that you can buy as a substitute for this. 

If you’re going to still use the same old wrappers, whether for budget or other reasons, you want to make sure that you give them a means to know how to get rid of the bars when they are done, and also, let them know how you’re trying to be more green. 

Go for Sustainable Inks 

Finally, consider the inks that are there, and go for something that’s an alternative to the current petroleum-based ink that’s there. 

Water-based and soy based inks are becoming more popular, with the latter offering better colors, less chemicals, and also doesn’t really take long to degrade as well, and are a good option for this. 

If you’re looking to go green with this kind of packaging, you’re not alone. The best way for you to figure out what to do with your packaging, is to take some time, and consider sustainability. 

All about Smart Packaging 

Packaging is changing a whole lot and with unboxing gaining so much popularity, the way that we package our times is definitely something that companies have started to fix. Fast-forward a few years, more and more companies have added other elements that are good not just for making the lives of customers better, but also boosting the brand value. 

Technology within packaging is becoming more and more popular, and smart packaging is something that’s already a billion-dollar industry but is looking to grow by 2025. If you’re looking to try smart packaging, then definitely consider this, and here, we’ll tell you how to utilize smart packaging. 

What Smart Packaging Is 

This is packaging that extends beyond just normal aesthetics, but also looks at functionality with the digital world. 

There are two types: active, and intelligent packaging. 

Active packaging is how you determine the life cycle, shelf life, and also the product quality, while it’s within the package. 

This includes shipping, storing, and the like. 

This is because technology actually controls the elements that may harm this, such as making sure that there is not too much moisture, they prevent oxidation, and also controlling the temperature of the location of the product to prevent food spoilage, or other product spoilage. 

Then we have intelligent packaging, which basically adds functions that are, well, intelligent, in order to enhance the values that the product has, and it makes the experience the consumer has all the more better. NFC tags that are on different products, or even barcodes that different users can use to find out more information are examples of this. 

Why Smart Packaging 

Why should you have smart packaging? Here, we’ll discuss a few of the benefits that smart packaging offers. 

First, it protects the products better. Active packaging of course, protects the products that you have, from the moment they leave the facility, till they get to the customers that you have. Smart packaging does protect them from moisture, other agents, and also light that’s harmful. Active packaging helps the product last a lot longer, make you a lot more trustworthy, and improves the product upkeep. 

It also saves you some costs. If you’re constantly spending time poring over the logistics that are there such as storage, and also the supply chain, and sales, you’ll be there for a long time. With this kind of packaging, you’ll be able to protect the packaging, and you won’t have to deal with the problem of the materials being too bulky, and the extra packaging gets eliminated, which makes this durable, lightweight, and easier for shipping and storage. 

It’s also a marketing tool. Smart packaging aids in the value of your product marketing, helping it to stand out, giving customers a selling point that does enhance this. It actually can improve the way people look at the packaging that’s there. 

Finally, it boosts your brand’s image. With more and more marketing, more and more recognition, and a better branding image, smart packaging is definitely something that shows off the investment, the confidence, and the quality that is there within the products. Most customers know this, and it can help make it better, and can also translate to loyal customers too. 

Packaging that’s intelligent is also very eco-friendly, making this more sustainable than before. Developing this does depend on what you’re selling, the product ingredients that’s there, the funds that are there, are all great starting points to help with brainstorming this, and translating all of this to brand products, packaging, and so much more. so it’s worth considering for your brand’s image as well! 

How to Increase Brand exposure 

There are a lot of different ways to make your brand stand out, but creativity is at the top of this. Those that are simple, minimal, but bold definitely stand out, but you want to make sure that you have the proper brand exposure customers want, as it creates proper customer retention, which is the ultimate goal for companies. 

A good strategy for brands is to communicate exactly what the brand is, and here, we’ll go over the best ways to improve the brand exposure for a business. 

Go with the good First 

When you’re creating a brand, you want to put the good foot forward.  Talk about what customers like and resonate when it comes to the brand. Using this, you’ll be able to create higher levels of exposure for the brand, and it helps to highlight the good stuff that the brand is all about. You should highlight all that good, positive feedback you’ve been getting from customers. 

Offer value. 

You wnat to make sure that you offer proper value, and it’s something that a lot of people do like, since values help to connect with the markets better, and offer a lot of insight and benefits as well. 

Look at what customers want to interact with as much as they can, and then, provide content that demonstrates all of this. For marketing that’s content driven in order to have an effective measure to this, you can give them something useful and new, as that’s the secret to proper brand exposure. QR codes on packages, or even incentives for customers to buy again are good. 

Create the right brand identity 

This is something that you should have in place, since this will help develop who you are. Create a personality, stick with it, and be consistent. This properly offers humanity for the brand, and also will resonate with your target audience. You want to make sure that you show the different parts of your brand when communicating this, to help them better understand who you are. 

Tell the story 

You want to make sure that you create a good story, something that’s compelling, crisp, and will help with brand exposure. Don’t make it depressing or sad, but just communicate and offer an honest measure of the brand, along with purpose and creativity that’s there too. 

You want to make sure that you tell people about it, and offer humanity, as this is something that gets a lot of exposure super-fast, and it will impact the way people look at the brand. 

Work with Relevant brands 

You can create relationships with brands, especially those that are relatable, but aren’t considered a competitor directly. This is great for those who want to reach audiences that are new, boosting the brand awareness that’s there. 

For instance, if you’re an artist, you can partner with some business that offers home goods, creating a collection hat’s collaborative, and this of course can help boost your brand and business. 

This is a great way to get the word out to others. Plus, with two places promoting the brand, yourself and the other person, this offers a new way to look at brands and understanding them. 

With that said, you’ll want to improve the brand, offer proper brand awareness, and grow as well. You’ll be able to, with this too, create the best brand that you can, and really make it shine. 

This is one of the first steps for brand development and is necessary for a lot of companies to be successful, so don’t neglect any of these steps when creating it.