The Best Colors You Should use in Your Packaging 

If you’re looking to redesign the packaging that you use, you may wonder if there are colors that actually help with your branding and packaging. If you’re wondering whether or not you should use the colors of the brand, or a totally different color altogether, you’re not alone.  This can be a challenge, since some people may want to possibly change the color of some boxes, or even just rotate these every so often. Branding colors do help with the recognition of a brand up to about 80% or more in some cases, and if you look at color psychology, it can actually play a big part in this. 

Some of the Most common Color connotations 

Before you choose the right kind of box colors for your branding needs, the first thing that you should do as well is understand that some colors have some benefits. Red for example means something is appetizing, and also connotes passion, along with energy as well. Black and white are considered a bit more minimalist, but for industries that are competitive, it can work in some cases. 

Black does mean control though, and it’s also a sign that’s dependable.  White is good for cleaners and other items that help with cleaning as well. Brown and green means eco friendly or ethically-sourced kinds of products. This one does have the connotations that hey, you care about the way the planet is going and such. Blue is another good one that offers clam, peace, trust, and being reliable, and it’s good not just for water products, but other kinds of items that have the same vibe. 

Marketing with Colors 

If you’re looking to utilize the right cardboard box layouts, the colors are a big part. People are pulled in by colors and visuals, so yes, the colors and visuals do matter in most cases, with brands creating recognizable colors and patterns that make it a lot more impactful for those interested. For those who don’t want to create totally new schemes of color, even just adjusting the shades or amount of color within the logo or current packaging is a good part of this. 

Colors in Branding 

There are a lot of colors used in branding. Red is used for action and reaction. Think about it, with stoplights turning red to get others to start, people pressing red buttons, a bit of redness will help bring forth energy, and to get people to do something. Spices, sauces, and other food items definitely can be used for a lot of product packaging. Black is used a lot with luxury packaging, since I’s pretty simple, but it does mean authority and the professionalism of this. 

The neutral ability of black offers a lot of strong different associations with the press and whatnot. It’s simple to read, and very noticeable, and it offers a lot of different contrasts that are great for product packaging. White is great for products that are clean, not stained, and pure, and it’s great for a lot of creative options that customers have available. 

Green is great for plants, healing, and for plant-based eco-friendly items. I’s also known as one that’s easily seen in the finance industry, meaning both money, along with abundance as well. Finally, you have brown, which is good for food and other items, and offers quality for a lot of products. A lot of people like brown because it’s eco-friendly. Blue is also good for shoppers and professionals too, and it’s good because it does offer trust. Consider these colors when choosing your product packaging

How to Design graphics for Custom-Made boxes 

If you have a product you really want to sell with the right custom boxes, you want to make sure that well, your custom packaging is correct. Custom packaging is one of the best ways to craft the correct design for the boxes. Custom packaging does offer a more polished air to it, and also protects everything from damage too. Here are some ways to create the perfect graphics for custom packaging with a packaging firm. 

Create the correct questions 

It’s valuable to make sure you ask the correct questions for this. First, you should ask what the product is, and if it’s breakable if it should be studier, and the dimensions of this. You should also have an idea of the market that you’re trying to target as well, and you should have to these demographics in place before you get started too. 

You should also look at the type of people that buy this, making sure that the colors fit the people that you’re trying to cater towards, and also the style fits this. You also may want to look at how they’re buying this, whether from the stores or if it’s from an online retailer. 

Make it consistent 

If you’re designing packaging logos, always make sure that it fits the same tone as you brand. That means that if you’re a brand that does have a lot of bright and cheerful images, don’t use different colors that are more dark and serious. You want to make sure those that see the products associate that with the brand that you’re creating. 

Add Essentials 

You do need minimally to have the following on the packaging: 

  • The name, 
  • The tagline and logo 
  • The description of the item 
  • Nutritional facts and ingredients if it’s a food 
  • Certifications to show the reliability of the product itself 

This is all very important, and it helps those who purchase the product know exactly what they need. 

Get the layers 

You should also consider the layers of the packaging too. You’ve got the outer layer, and it’s basically what people see when they see your product. You want to make sure that this is strong enough that it doesn’t get damaged when stacked or shipped and can handle being jostled a little bit. 

You also have the inner packaging, which is the innards of the package that protects the product and includes crinkle paper, kraft paper shredded, issue paper, or even bubble wrap. This is important to protect items from getting broken. Then there is the product packaging, and it’s what customers first see, so make sure the graphics that are there. This is the first impression, so make it attractive, and high-quality. 

Choose the correct Packaging Type 

When putting this together, you want to make sure that you have the packaging that fits the cues. If you want to stand out, make sure that it fits the branding. You should choose one that aligns with the brand, and also fits the budget. Sometimes, simple and affordable packaging is what’ll reflect your values so much better. If you like having a brand that’s upscale, then spend a bit more on packaging to offer the primer customer experience that they want and that they purchased. 

If you’re looking to improve the way your branding looks, then you’re not alone. Here, you leaner da little bit about what exactly goes into making graphics for the boxes that you have, and you’ll definitely want to make sure that it creates the luxury experience necessary, and one that’s paid correctly for too.