Just What a Corrugated Box Is 

In the world of centers of distribution, along with warehouses and places that focus on shipping, most places utilize a corrugated box. But for newbies recently into the industry, they might not have an idea of the corrugated box, and also why it differs from cardboard boxes. If you’re wondering what the difference between these are, then you’re in luck, because here, we’ll go over the main questions that corrugated boxes have.

What Corrugated Means 

Corrugated as a term means furrowed and wrinkled, and the wrinkled nature of this is seen on the inner portions of these boxes.

Unlike cardboard boxes made from paper that’s heavy duty, corrugated boxes come with three different types of layers.

The first is the outer layer, and then, you’ve got the inner layer, and then finally, you’ve got the fluting that goes in between both of these.

The fluting creates arches that then connect on the outer and inner parts, and they offer a strength that’s larger than a regular old box. 

Why Use These 

Corrugated boxes are great in a business because they offer a durable, strong sort of solution for shipping. Because these boxes get stronger than  a regular cardboard box, you have some comfort in knowing that the item will be packaged correctly.

They’re also very easy for a person to recycle, and when they get worn out after being utilized a few times, you can recycle these, rather than just tossing them in the trash. 

They also can house a lot of stuff. You can get them custom made in a lot of instances, so if you’re someone who likes to actually have boxes that are weird and different, then you’ll definitely want to look at this.

Why Companies like to use these 

There are a few reasons why we haven’t gone over just yet.

For starters, you don’t have to stuff this with void fill in certain instances, or if you do use void fill, you don’t have to use as much due to the fact that it’s very easy for them to house everything and protect the contents.

Another reason is that they can handle being jostled.  Many types of shipping services, despite being reliable, will toss aside and around items, and they’ll oftentimes try to create a mess in some cases. If you’re a company that’s struggling with the breakage rate of their items, you might want to consider corrugated boxes.

Empty cardboard box close-up.

Finally, they’re also very easy to dispose of.  In our world, having different items that are strong and solid will protect the contents there, and there are a lot of people who benefit from this. If you’re someone who is trying to protect your items, and you also want to make a difference on the planet, this is a great way to do it.

Finally, they can be customized. If you have a business that prides itself in custom boxes, then you can use this, and from there, you’ll be able to, with this, craft boxes that are great for users, and also will help with improving the way that they hold up with time.

Cardboard boxes and corrugated boxes both have their own personal benefits, and your business should definitely start to utilize this.

You can also get used corrugated boxes too at a lower price. They have better strength, and from there, money can be saved just through reusing these, rather than buying, and in turn, it also makes you look good as a company, because they see you’re dedicated to using corrugated boxes too. 

All about Shrink Film 

If you’re someone who wants to make sure that the product goes from point A to point B in one piece, you’re not alone. You want to utilize shrink film whenever you can.  Heat is a part of this, and it can offer the proper tools to ensure that everything is proofed from the elements, tampering, and even water as well, adding more confidence in the product that consumers love, offering a protective film that keeps everything safe.

It’s durable, valuable, and useful for this, and a lot of companies are looking to use this more and more.  Here, you’ll get an overview on shrink film, and a little bit about what’ll happen when you use this type of product in your business, and the benefits of such as well. 

The science of Shrinking 

Shrink wrapping has its own material that’s a polymer and is utilized for packaging. The goal of it is to have heat that’s applied directly to where the film is, either through using a tunnel that puts out heat, or the heat gun, and then, it shrinks there, offering a durable, clear, and a good barrier that often protects the product.

The way that this works is basically on a molecular level, they are then entwined with the packaging that’s there, creating an alignment within the packaging. When heat gets applied to this, those weird intertwining’s change, and from there get straightened together into the correct direction, where they end up creating a better orientation, which is different from the mold that they’re in, or the random types of patterns that are there.

When this cools, the different traits of this get set, so that it stays stretched until the energy gets applied, shrinking back to the form originally. 

This allows it to stretch until it’s put in the correct form.

The Versatility 

This is available within different kinds of types, including different thickness, different charities, different kinds of shrink ratios, and the strengths, which are done alone, or together with another piece, in order to create the ideal product protection. They’re usually much broader, in order to offer the specifics for the sealing, the optics, the slip, the toughness, the force, temperature, and finally, the memory of this as well. 

There are different types of measurements that come with this too.

The first, is the shrink energy, which is measured in the PSI units, and it’s the force that’s used to offer a film that’s exerted over the types of products that are there.

For those people who do the multipacks that must be contaminated, without creating damage to this, you need to understand the right shrink force helps you, especially for adjustments of this. if this is higher, and you’re packaging something that’s heavy, but doesn’t need much force applied to this, then it won’t be a problem.

If you’re putting smaller items together such as paper and the like, this is something that does matter. The polyvinyl chloride or PVC films usually have lower shrink force. New versions offer more reduced numbers of this too, especially when the shrink force is applied to this as well. 

The shrink orientation is another part of this, because they’re either bi-axially, or oriented preferentially. Usually, bi-axially ones shrink in both of these directions. This can offer different benefits, including, utilizing far less film, preventing the distortion of products, and so much more.

There is a lot to know about shrink film, but the fact that you can use this for anything and it works makes it a fun product to help anyone and offers a unique product experience. 

Designing Custom Stickers 

Stickers are great for boring boxes, turning it into an amazing, valuable aspect. This is definitely better for your budget, as it will help with enhancing the different boxes that you have. It’s cheaper than embossing and stamping, and it requires almost no effort, and you can incorporate this into practically all kinds of packaging. 

This is also one of the best tools for marketing, simply because it not only gets to the customer in a way that’s better, but also, it tells you a lot about the brand. With more and more people sharing packaging to social media, the stickers are a great way to let people know about the brand. Stickers are great for improving creativity and getting those juices flowing. 

Go for Creative Shapes 

The size, color, and shape of stickers play a major part in the identification of the brand. This is also something that plays a role in the sticker size and shapes. It’s easy to go with circular or square types, but sometimes, you can get away with shapes that are crazy, and really catch the eye of the customer. 

For example, stickers in the shape of arrows, maybe triangles, and the like offer new, fresh looks. It tells people who they are, the logo, and it also is a great way to let people know who you are. It makes the unboxing experience better too. 

Identify Products with These 

If you’re someone who likes different products, designing these and the like, you may want to go with possibly custom stickers that go along with this. It allows you to keep your box in the right shape and enables true customization according to the stickers and the product that are there too. 

Some companies may put these on packaging that’s simple, and the cool thing about it is you can use it to seal it, offer its flavors, and also tell them about the brand. 

Stick it to Everything

The thing about stickers is that they literally work for everything. You can actually decorate plain boxes to your liking.  It is something that offers different packaging options to customers. Some companies may use plain, boring colors for their boxes, but this is a backdrop that allows you to possibly create a unique experience with this. This does take a bit longer to put together, but if you want to offset your printing costs, or have someone design it, this is the way to do it. 

Bundle it Up! 

If you do have a chance to go for better and more creative designs, or have the budget, there is always sticker bundling. 

If the packaging does require this to be put in bundles, try it with the stickers. 

It showcases the creative and artistic talent that you have and shows that it’s fun. The cool thing about this as well, is that you can use this as a unique marketing and unboxing experience. Do keep in mind that if you do this, make sure that everything lines up correctly on this. 

This is something that doesn’t work for all brands, but if you’re interested in creative, unique ways to improve your packaging, this is it. Now that you know the different ways to make your packaging stick out with stickers, look at the different ways you can “stick” this all together, and try to design the packaging that you have. 

Stickers rock, and here, we showed just a few of the fun ways to make stickers really shine and some of the fun ways you can use stickers to promote your brand as well. 

Branding 101

Branding is a huge part of standing out as a business towards consumers. With the correct branding, you’re able to create a look, along with a feel that makes it easy for customers to associate, and then identify with the correct brand. This may involve packaging, the logos, and the like. 

Why Product Branding 

Product branding is a big part of enhancing the customer’s experience. Branding also gives a person who looks at your brand, the visual cues that are necessary to see you in a sea of your competitors, offering better customer connection. Think about the current retail world: it’s very competitive, with more companies investing in the branding to help show the difference, and offer a way to provide real, authentic relationships with the customers that you have.

Because of the brand’s impact, it’s vital to invest, take the time, and create the ideal brand story, purpose, and the mission there. 

Branding as well can offer a strategy that offers a way for you to provide the research needed so that it meets the needs and the demands of your customers. It also offers a better product value, and customers are able to create the right connection through values and morals with this. Think about it: we’re always taught not to judge books by their covers, and when you look at products, customers want something that really does entice their needs, and provides them with what they want to see. 

The elements 

There are different elements that your branding can offer for a lot of people. 

These include: 

  • The logo 
  • The colors 
  • The font 
  • The taglines 
  • The design of the packaging 
  • The messaging 

Remember, not one of them takes precedence over the other, and you should remember that. 

The goal of this is to make something that’s consistent, distinct, and also cohesive. 

When you’re able to give both of these the measure that you want to, companies have a chance to create a brand that provides real customer connection. It also is vital for a lot of brands to understand the difference between the branding of a company, and the branding of products that are out there. 

Businesses will usually have branding elements that aren’t totally transferable directly into products. 

But when you’re creating the branding for products, you need to make sure that you also keep the company’s flair and design with the branding of the products. The product branding should always compliment your corporate branding. 

Some companies will look to make the branding different from the corporate branding, and you still are able to connect both of these. Companies usually have different elements and themes that go along with this in order to ensure that you have the right product branding and marketing. The end goal and the strategy that goes with the product when it enters the market is what you’re going for here. 

Brand Research 

You need to make sure that when you are going to possibly work to ensure that it fits the right strategy. 

In order to create the correct branding, you need to do research. This involves targeting, understanding what you need, and also offering a way to provide distinct ways to identify a product, and also, it helps ensure that it shows that the audience is connected to your brand, rather than just the product. 

If you’re known in certain markets, your branding needs to fit this, since it will help. Branding is vital for a company’s success, and you’ll definitely benefit from using this with your own personal ability to really build the business that you want to with your content. 

Primary, Secondary and Tertiary Packaging 

When you’re packaging the right products for your brand, there are a lot of different aspects. There are actually different types of packaging, which fall into primary, secondary, and tertiary, all of which are important for a business. Here, we’ll go over all of these, what they are, the purposes, and when to use this kind of packaging. 

The Primary Packaging 

Primary is used for preservation and protection, offering containment, and also to let customers know of what’s within these packages. This is usually the packaging that has a direct contact with your customer. They usually involve multiple aspects. For instance, for those who have beer products, the main packaging is the cap and bottle, along with the label that’s on the product. 


Secondary is usually what shows off the branding, along with the other logistics that are in there. this also protects products, fully collating the units into one giant package. The secondary packaging utilizes different kinds of products, including the following: 

  • Displays 
  • Retail-ready packages 
  • Boxes for containment
  • Shelf-ready packages 
  • Countertop units 
  • Packaging for gifts 

The secondary packaging is usually on corrugated or cardboard, and it’s printed to show off the branding in creative, useful ways. 


This is used to handle, protect, and then transport the multiple sale units. This is the type of packaging that is rarely seen by the people who buy the items, and it includes the packaging used for transits, mailers, or even boxes to help ensure that the packaging leaves the business and then goes to a consumer in one type of piece. The branding is usually seen on some of the tertiary packaging, but usually the consumer will not see it.  However, it’s not totally necessary. 

Things to Consider with Packaging 

There are a few things that’ll help with choosing the right kinds of packaging that you need. The first thing is what’s important within the packaging. Is it imperative to offer protection for the products? Do you want to ensure that the branding is there? Do you want to make sure that it’s recycled? These are all essential points, especially when choosing packaging. 

You should also look at the packaging value. Do you want to spend a lot of money to make sure that it looks good? Or are you focused more on the practicality? Do you want to have a bi, fancy logo on this. There are also delivery and transport costs that also should be impacted by this too. There is some packaging that weighs much more than some of the others and may take up a lot more space. It can cost a bit more in the expenses used for delivery, and you should also factor this in when you choose the right kind of packaging. 

Finally, the other most important part is your branding. Branding is what people will see, and it’s what they’ll remember you by. 

You should make sure that every chance you get, you take advantage of showing off the branding, and making sure that the branding is consistent all throughout the business. Look at where the logos will go, and then, make sure that the logos are nice and clear. 

The other important thing is to think about colors. Branding and packaging uses colors and making sure that the packaging hits right with the correct colors is a must for businesses. 

When you’re choosing your packaging, you want to make sure that you include all of these, and have all of these factors in place, especially when choosing packaging that works for you.