Designing Custom Stickers 

Stickers are great for boring boxes, turning it into an amazing, valuable aspect. This is definitely better for your budget, as it will help with enhancing the different boxes that you have. It’s cheaper than embossing and stamping, and it requires almost no effort, and you can incorporate this into practically all kinds of packaging. 

This is also one of the best tools for marketing, simply because it not only gets to the customer in a way that’s better, but also, it tells you a lot about the brand. With more and more people sharing packaging to social media, the stickers are a great way to let people know about the brand. Stickers are great for improving creativity and getting those juices flowing. 

Go for Creative Shapes 

The size, color, and shape of stickers play a major part in the identification of the brand. This is also something that plays a role in the sticker size and shapes. It’s easy to go with circular or square types, but sometimes, you can get away with shapes that are crazy, and really catch the eye of the customer. 

For example, stickers in the shape of arrows, maybe triangles, and the like offer new, fresh looks. It tells people who they are, the logo, and it also is a great way to let people know who you are. It makes the unboxing experience better too. 

Identify Products with These 

If you’re someone who likes different products, designing these and the like, you may want to go with possibly custom stickers that go along with this. It allows you to keep your box in the right shape and enables true customization according to the stickers and the product that are there too. 

Some companies may put these on packaging that’s simple, and the cool thing about it is you can use it to seal it, offer its flavors, and also tell them about the brand. 

Stick it to Everything

The thing about stickers is that they literally work for everything. You can actually decorate plain boxes to your liking.  It is something that offers different packaging options to customers. Some companies may use plain, boring colors for their boxes, but this is a backdrop that allows you to possibly create a unique experience with this. This does take a bit longer to put together, but if you want to offset your printing costs, or have someone design it, this is the way to do it. 

Bundle it Up! 

If you do have a chance to go for better and more creative designs, or have the budget, there is always sticker bundling. 

If the packaging does require this to be put in bundles, try it with the stickers. 

It showcases the creative and artistic talent that you have and shows that it’s fun. The cool thing about this as well, is that you can use this as a unique marketing and unboxing experience. Do keep in mind that if you do this, make sure that everything lines up correctly on this. 

This is something that doesn’t work for all brands, but if you’re interested in creative, unique ways to improve your packaging, this is it. Now that you know the different ways to make your packaging stick out with stickers, look at the different ways you can “stick” this all together, and try to design the packaging that you have. 

Stickers rock, and here, we showed just a few of the fun ways to make stickers really shine and some of the fun ways you can use stickers to promote your brand as well. 

Branding 101

Branding is a huge part of standing out as a business towards consumers. With the correct branding, you’re able to create a look, along with a feel that makes it easy for customers to associate, and then identify with the correct brand. This may involve packaging, the logos, and the like. 

Why Product Branding 

Product branding is a big part of enhancing the customer’s experience. Branding also gives a person who looks at your brand, the visual cues that are necessary to see you in a sea of your competitors, offering better customer connection. Think about the current retail world: it’s very competitive, with more companies investing in the branding to help show the difference, and offer a way to provide real, authentic relationships with the customers that you have.

Because of the brand’s impact, it’s vital to invest, take the time, and create the ideal brand story, purpose, and the mission there. 

Branding as well can offer a strategy that offers a way for you to provide the research needed so that it meets the needs and the demands of your customers. It also offers a better product value, and customers are able to create the right connection through values and morals with this. Think about it: we’re always taught not to judge books by their covers, and when you look at products, customers want something that really does entice their needs, and provides them with what they want to see. 

The elements 

There are different elements that your branding can offer for a lot of people. 

These include: 

  • The logo 
  • The colors 
  • The font 
  • The taglines 
  • The design of the packaging 
  • The messaging 

Remember, not one of them takes precedence over the other, and you should remember that. 

The goal of this is to make something that’s consistent, distinct, and also cohesive. 

When you’re able to give both of these the measure that you want to, companies have a chance to create a brand that provides real customer connection. It also is vital for a lot of brands to understand the difference between the branding of a company, and the branding of products that are out there. 

Businesses will usually have branding elements that aren’t totally transferable directly into products. 

But when you’re creating the branding for products, you need to make sure that you also keep the company’s flair and design with the branding of the products. The product branding should always compliment your corporate branding. 

Some companies will look to make the branding different from the corporate branding, and you still are able to connect both of these. Companies usually have different elements and themes that go along with this in order to ensure that you have the right product branding and marketing. The end goal and the strategy that goes with the product when it enters the market is what you’re going for here. 

Brand Research 

You need to make sure that when you are going to possibly work to ensure that it fits the right strategy. 

In order to create the correct branding, you need to do research. This involves targeting, understanding what you need, and also offering a way to provide distinct ways to identify a product, and also, it helps ensure that it shows that the audience is connected to your brand, rather than just the product. 

If you’re known in certain markets, your branding needs to fit this, since it will help. Branding is vital for a company’s success, and you’ll definitely benefit from using this with your own personal ability to really build the business that you want to with your content. 

Primary, Secondary and Tertiary Packaging 

When you’re packaging the right products for your brand, there are a lot of different aspects. There are actually different types of packaging, which fall into primary, secondary, and tertiary, all of which are important for a business. Here, we’ll go over all of these, what they are, the purposes, and when to use this kind of packaging. 

The Primary Packaging 

Primary is used for preservation and protection, offering containment, and also to let customers know of what’s within these packages. This is usually the packaging that has a direct contact with your customer. They usually involve multiple aspects. For instance, for those who have beer products, the main packaging is the cap and bottle, along with the label that’s on the product. 

Secondary 

Secondary is usually what shows off the branding, along with the other logistics that are in there. this also protects products, fully collating the units into one giant package. The secondary packaging utilizes different kinds of products, including the following: 

  • Displays 
  • Retail-ready packages 
  • Boxes for containment
  • Shelf-ready packages 
  • Countertop units 
  • Packaging for gifts 

The secondary packaging is usually on corrugated or cardboard, and it’s printed to show off the branding in creative, useful ways. 

Tertiary 

This is used to handle, protect, and then transport the multiple sale units. This is the type of packaging that is rarely seen by the people who buy the items, and it includes the packaging used for transits, mailers, or even boxes to help ensure that the packaging leaves the business and then goes to a consumer in one type of piece. The branding is usually seen on some of the tertiary packaging, but usually the consumer will not see it.  However, it’s not totally necessary. 

Things to Consider with Packaging 

There are a few things that’ll help with choosing the right kinds of packaging that you need. The first thing is what’s important within the packaging. Is it imperative to offer protection for the products? Do you want to ensure that the branding is there? Do you want to make sure that it’s recycled? These are all essential points, especially when choosing packaging. 

You should also look at the packaging value. Do you want to spend a lot of money to make sure that it looks good? Or are you focused more on the practicality? Do you want to have a bi, fancy logo on this. There are also delivery and transport costs that also should be impacted by this too. There is some packaging that weighs much more than some of the others and may take up a lot more space. It can cost a bit more in the expenses used for delivery, and you should also factor this in when you choose the right kind of packaging. 

Finally, the other most important part is your branding. Branding is what people will see, and it’s what they’ll remember you by. 

You should make sure that every chance you get, you take advantage of showing off the branding, and making sure that the branding is consistent all throughout the business. Look at where the logos will go, and then, make sure that the logos are nice and clear. 

The other important thing is to think about colors. Branding and packaging uses colors and making sure that the packaging hits right with the correct colors is a must for businesses. 

When you’re choosing your packaging, you want to make sure that you include all of these, and have all of these factors in place, especially when choosing packaging that works for you. 

Recycling Holiday Packaging 

Holiday sales are supposed to keep going up, and while you have some great gifts, you also will need to figure out how to get rid of the waste and recycle it too. Recycling is great for reducing the pollution, keeping the resources and energy levels lower, and also prevents the landfills from filling with more trash. Most trash is actually in the form of packaging materials, and we actually get rid of our weight in the form of packaging every month or so. that’s why it’s important to make sure that you do recycle, since that of course, can save you a ton of pounds, especially after the holiday season. How can businesses encourage recycling though? What can they do to make this easier for the person to get excited about? Let’s find out. 

Get Customers to recycle

Most people have a recycling bin, but the thing is, it rarely gets used.  Most of the time, they have to bring this to a different place just to recycle it.  It’s important as well to note that you cannot recycle anything that’s contaminated, so you have to clean this, and it’s important to make sure that the quality is good. 

What can you toss into the recycling bin though? Some of the options include. 

  • Boxes when you break them down 
  • Packing slips, cards, and envelopes
  • Paper inserts and other paper dunnage 
  • Tissue paper 
  • Wrapping paper that isn’t metallic 

If you’re looking to recycle certain things, you may have to bring it to a drop-off location, especially if it’s a packaged delivery. 

Some of these include: 

-poly or bubble mailers 

Air pillows or  bubble wrap when deflated 

Reusing Stuff? 

There are certain things that you can reuse. If you send the orders in a box that’s branded, you may want to make it so that they keep it, instead of throwing this into the trash. Keeping the packaging a and reusing it is also good. 

You can use packing peanuts, the bubble wrapping, and other supplies as well for future shipping, especially if you plan to pack your own items, and a whole lot more. 

How else to cut down 

There are a few things that you can do as a retailer too in order to get people to cut down on their waiting. 

The first, is trying to use materials that are sustainable. They offer post-consumer kinds of recycled content, and also eco-friendly packaging options even for boxes that are branded, so that you can actually talk the talk about being sustainable, which is something a lot of companies struggle with achieving. 

The second thing is trying to make it so that buying in bulk is better. Rather than just ordering everything in more than one box, have them order it, and put it inside one box. This not only saves them and you money on shipping, you can actually offer discounts in bulk, and by using the right box, you can also reduce the materials that are used for packaging. 

Finally, you want to try to make sure that you’re not going to extreme places with all of this and using too many resources. For those that deliver their own items, make sure to use different calculators to help with making sure that you optimize the traveling that you do, and also make sure to make deliveries happen, and try to avoid the redeliveries.  You should also try to avoid making the carbon footprint any larger. 

Try to minimize the returns as well, so that you don’t have to go out to get it. 

Inexpensive Packaging Ideas 

Packaging is more than just a means to your end, but it’s actually something valuable.  The most trendiest types of social media strategies include creating packaging that’s sharable, and so many people are doing this because it gives not only proper brand recognition, but good exposure without missing out on the potential customers that are there. 

You want to do something that is creative, and won’t break the bank, and that’s something lots of businesses struggle with. Here, we’ll go over the proper inexpensive ideas for packaging that you should be trying. 

Box with Die Cut 

This is something that’s classic but is one of the most affordable types. You can get something that’s super simple, and it can match the branding style without looking super fake and engineered. Simplicity is something that works well, and you can use straight tuck end structures with printing that’s in full color, and it’s also not as costly as one might believe it is. 

Inside Surprises 

A cool thing that you can also add, is a design on the interior of this that’s printed on, and it’s very cheap too. 

This is becoming a lot more popular since unboxing does thrive on this. 

Patterns to Print 

Patterns are something that people like, and if you use this on minimal designs, it really does shine. 

Printed patterns can be done in a lot of cases at no, or minimal additional costs, and you don’t need a bunch of things to get this look, just a decision, and a little bit to invest it in. 

Digital Options 

Digital is probably one of the best ways to innovate the way packaging is and offer a personalized consumer experience. 

Digital printing is also cheaper, and it offers a better trajectory for packaging along with printing. 

The offset does offer a better output quality too, and it can actually be simple to add to the average corrugated box. 

With more and more digital printing becoming way more popular, you will see that it saves you a lot on ecommerce and corrugated printing, and you’ll also save a lot of money while also getting the items back in a much faster manner, since digital printing is way quicker! 

This also saves you a lot of money too, as you don’t need to get as much for tooling and setup, and a better turn time. 

Sleeves that are Custom 

One cool thing that people like to add is a sleeve around the box, and you can personalize this, even with a minimalistic design, and it oftentimes heightens your unboxing experience, for a fraction of the price point that normal custom boxes will be costing you. 

For companies that are keen on not only being efficient in costs, but also ecofriendly, this is one of the best things. 

They don’t mess up the structural integrity of the box, and customers can either ruse this again, or toss it. Plus, you can opt out of adding more paper and other materials that are usually included in goods that are perishable, and you don’t have to spend as much in order to be creative. 

Foil Stamping 

Finally, consider foil stamping and other options.  Hot foil stamping is way more expensive, but you can get regular, cold foil stamping, embossing, and UV, and it doesn’t cost a ton in terms of the packaging, and the cool thing, is that it offers a creative box without breaking the bank!

These are all great options for fixing your ability to send out your packaging to others in a way that entices them and gets them interested.