Nutrition bars are those that can offer a healthy body, and you can also make them eco-friendly to make the brand stand out, through the different messaging, and the activities for the marketing. You may wonder if there is a way to make them sustainable, in a way that’s totally recyclable, and also paper based.
Packaging is something that does offer the products another layer of the protection that’s needed, and you can also make these customs to provide a story, the values of the company, and from there, turn them into customers that are loyal too. Building an unboxing experience that’s unforgettable is one that offers the possibility of growth, loyalty, and the voice of the community. Here are a few things to consider with the packaging.
The first thing is to figure out the box types to use. You can also look at the different types of packaging options. Folding carton boxes are usually the type to go, as they are easy to put together, way cheaper than using a rigid or mailer box, and most of the time, they’re printed to showcase all sorts of branding aspects that are there.
If you’re willing to take it another step, there are display boxes, as they are pre-glued in most cases, and can be flattened too. Just like with the carton boxes that are folding, and then get popped up once again into a place to take up the box shape.
The boxes are then displayed on the store, or on the shelf, as a means to showcase not just the logo, but also the branding, and offers customers a chance to look at the product that they’re getting before they buy it.
SETBAR is a good example of this, as they are organic, gluten-free, and also are non-GMO, and are put in display boxes that show to clients what they’re getting before they order. You can get carton boxes as well that are sent to customers, catering to the needs that they have.
Consider the Primary Packaging
The paper and the bars may seem like they’re eco-friendly, but if you’re getting plastic to package everything, you’re defeating the purpose. The usage of the plastic that’s in that pretty much screwed over how eco friendly it is. The simple solution for this, is to look for different means to wrap the bars themselves in.
Compostable packaging for example, is a better option. Clif bars, a very popular nutrition bar company, is looking to change their wrappers, and are implementing this directly into their packaging. Plastics are starting to become more and more sustainable too. There are now biodegradable plastics that you can buy as a substitute for this.
If you’re going to still use the same old wrappers, whether for budget or other reasons, you want to make sure that you give them a means to know how to get rid of the bars when they are done, and also, let them know how you’re trying to be more green.
Go for Sustainable Inks
Finally, consider the inks that are there, and go for something that’s an alternative to the current petroleum-based ink that’s there.
Water-based and soy based inks are becoming more popular, with the latter offering better colors, less chemicals, and also doesn’t really take long to degrade as well, and are a good option for this.
If you’re looking to go green with this kind of packaging, you’re not alone. The best way for you to figure out what to do with your packaging, is to take some time, and consider sustainability.