It’s known by many that customers usually make the ideal decisions for their purchases in just a few moments. Snap judgements are done based on the presentation of products, whether it’s the messaging or their imagery style. 

Design for packaging is really important for product launches, as they capture the imagination that a customer will have right as launch occurs. 

This packaging plays a huge role in your brand overall, whether you’ve directly targeted the shelves in stores, are online through ads and sales, or even through launch events. 

Here, we’ll talk about how to make the best product launches, and how packaging contributes to this. 

Why Design Matters 

First, let’s talk about packaging design. 

The design of one’s package is basically the showcasing of products all to the world themselves. 

By refining this product again and again, over the months and years, you’ve chosen the correct launch channels, including email marketing, social media sites, and in-person events, and are totally ready to show the different benefits and features of the products. 

This launch messaging of your assets to the marketing channels are all there in preparation for the public themselves. 

With the launch party in place, you might think you have everything. But the packaging does need to make a launch successful, which we’re going to talk about right now. 

A lot of retailers like to show off the product, with the packaging being secondary, but if you don’t have good packaging from the get-go, you will indeed miss up the interests of customers. 

Packaging for Product Launches 

Some studies have found that the design of one’s packaging does directly influence the decisions that customers will make based on the visual cues of such. 

The purpose of this packaging isn’t just to keep the product in place, but to capture the buyer’s attention within the target audience, and to make sure that they consider buying these products. 

Some premium packaging and printing techniques that are applied to your packaging give them the instant appeal they need. 

Those include: 

• Debossing 
• Embossing 
• UV coating 
• Foil blocking 
• Spot varnish 

Every single one of these can be used on boxes, and rigid boxes do take advantage of all of this. 

A good way to level up this aesthetic also means that you’ve got far more assets on hand when marketing products for launch. 

The packaging that’s there does establish the position of the brand in the market and is used to communicate the values of the brand. It helps with complex storytelling and gives customers a reason to buy into these brands. 

With the correct decisions, you’ll be able to incorporate unboxing experiences which are memorable. For many retailers online, it’s also the moment in which the customers you have do make a connection with the brand, and that’s special 

Speaking with packaging 

So yes, the first impressions count. 

A lot of failed campaigns that happen come down to the consumer not responding correctly, which causes emotional disconnect between the offerings, and what’s received. 

Here are some elements that you don’t want to miss with the packaging you have: 

• The color because it gets the attention of shoppers, evoking emotion 
• Fonts that are legible, sized appropriately, and also stand out. 
• Imagery: telling the story through art and images 
• Functionality, to make it accessible 

Follow these and see for yourself the difference the packaging makes on your launch. And of course, how these new, innovative changes are paving the way to higher sales and better connections with the customers you want as well.