If you put a lot of effort into the brands that you have, along with the products and packaging, you may also be working on sustainability, aligning the brand to the values. However, what also is important is that you make sure that you let people know about this. Letting others know about the core of your brand, the urge for sustainability, is vital, as it can help with ensuring that everything is implemented properly.
Why Let Others Know?
This is super simple. About 80% of consumers value sustainability, with more even mentioning they’ll pay a premium for eco-friendly brands. This is a market that you want to capture, and also educate with others. Being sustainable lets customs know about the changes that you’re making and the urge to go green. It also further promotes trust and builds your customer base.
Plus, it boosts the reviews, the word of mouth, and other social media aspects that come with this, and also grows the clientele and the brand. If you’re ready to go eco-friendly, here are a few ways to let people know that you’re giving out eco-friendly packaging.
This is one of the simplest ways, and one of the best ways to let people know straight up that you’re eco friendly.
If you show the recycle symbol for example, and let people know that the stuff is recyclable, I do indirectly tell people that you care about the state of the planet, and that you wanted to remind them of the responsibility that comes with being an eco-citizen too. It’s also good for a lot of people to ensure that you put the brand in a positive light to align with the sustainability that’s there.
What else can you add
Well, why not:
- QR codes that link to the page talking about sustainability
- Printing messages to give instructions on how to toss
- Mention that the inks are soy based or other plant-based items.
Join Green Initiatives
Another cool thing that you can do is let other people know that you’re joining the green initiative.
If you let people know that when they order from you, you’re giving back by planting trees, it gets people excited and shows how you’re giving back to others.
There are tons of these means to practice sustainability that’s out there, and it lets you also get more trees out in the wild.
Plus, the cool thing about this is that it pays off down the line, as you can work with other companies, who will inevitably also give you incentives too.
Make it Stand Out on the Site
Did you know that the storefront isn’t the only location to let people know that you’re living the sustainability life?
The website is one of the best ways to do this.
Anyone who buys from you or knows about the brand that you’re putting together is going to visit here, and you can include this on social media, or the website.
You want to let other people know immediately that sustainability is what the brand is.
You should incorporate this directly onto the homepage too, and let people know about the different strides you’re making towards sustainability.
Obviously, you don’t have to get super in the faces of customers when you’re trying to push for sustainability, but these different means will help you stand out as a company, and you can, through the use of these, build a company that’s sustainable, and people will know that it is when they order from you.