Tag Archives: unboxing

How Multi-Sensory Packaging changing the Unboxing experience 

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When cultivating an unboxing experience, we usually think on a visual level. Obviously this makes sense because most people are going to see the item first.

But, what other sense will people use right next to visuals? Touch of course! touching a package and feeling the items can also tap into those memory chambers, and also create an experience that’s memorable. 

With that said, crafting multi-sensory packaging can be a bit of a process.   Some people like to use smells, or a free little gift such as a mint for taste association. Here, we’ll go over the sense of touch, and how to make it an impact in your packaging. 

The Designs for Touch 

Touch designs focus on different senses and various traits you can feel well, with your hands. 

Obviously with smells you integrate that into the packaging, and for hearing, there might be a sound. With touch, you want to create a sensation through touch that fits the packaging.

Textured materials is one common area.   It can be a variety of pattern that feel good on the hands. Think of how fur feels under your hand. It’s nice, right? It is a design that’s textured and remembered.

Holographic printing is another one.   You can add a cool holo design with an embossed edge that customers will love for their packaging. It also feels good against the hands.

Then there are temperature-sensitive graphics. This is a newer one, and involves touching an area, and then making a hot or cool sensation, or even just a soft sensation. 

All of these work with the box, and in turn create a packaging experience many will remember. 

Who Uses This? 

Anything that want to tape into this disregarded sense is usually going to benefit from this. high-end retail is one of them. When you’re selling high-end designs, giving these items that personalized feel does improve the experience.

Subscription boxes are another. If you have a specific item or feeling that the customers love, adding it to the box really improves this aspect.

Then there are creative marketing campaigns. Anything that’s looking to tap into a new or unique market will benefit from this, and should be considered when choosing a design.

The Benefits 

There’s a lot of benefits to be had when you start to focus on touch. Touch is a connection. It’s also one of the five love languages people have. When you incorporate touch into your packaging, it creates a memorable experience and in turn, fosters emotional connections. 

It will also improve brand recall. People remember  brands because of associations. They do just this through their multi-sensory packaging, cultivating experiences that are memorable not just for those who are involved, but also those who are looking to add a better, more immersive experience for everyone. 

The Future of This Packaging 

These days, you have a lot of great benefits and trends to be had. 

Packaging that integrates various multiple senses, such as sound and scents is usually used. This creates an immersive experience for all that’s involved.   You’d be surprised at just how much of a difference all of this packaging will have, and the fun that it will bring to your packaging.

Overall, when you build a multi-sensory packaging box, you’re not just creating a packaging experience that benefits one person, but many people. Consider this if you’re looking to expand your brand and not just make it visually appealing for customers, but also tap into an overlooked sense, to craft a really fun experience that will make a world of a difference for all of the people that buy. 

Packaging the Launch Products 

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It’s known by many that customers usually make the ideal decisions for their purchases in just a few moments. Snap judgements are done based on the presentation of products, whether it’s the messaging or their imagery style. 

Design for packaging is really important for product launches, as they capture the imagination that a customer will have right as launch occurs. 

This packaging plays a huge role in your brand overall, whether you’ve directly targeted the shelves in stores, are online through ads and sales, or even through launch events. 

Here, we’ll talk about how to make the best product launches, and how packaging contributes to this. 

Why Design Matters 

First, let’s talk about packaging design. 

The design of one’s package is basically the showcasing of products all to the world themselves. 

By refining this product again and again, over the months and years, you’ve chosen the correct launch channels, including email marketing, social media sites, and in-person events, and are totally ready to show the different benefits and features of the products. 

This launch messaging of your assets to the marketing channels are all there in preparation for the public themselves. 

With the launch party in place, you might think you have everything. But the packaging does need to make a launch successful, which we’re going to talk about right now. 

A lot of retailers like to show off the product, with the packaging being secondary, but if you don’t have good packaging from the get-go, you will indeed miss up the interests of customers. 

Packaging for Product Launches 

Some studies have found that the design of one’s packaging does directly influence the decisions that customers will make based on the visual cues of such. 

The purpose of this packaging isn’t just to keep the product in place, but to capture the buyer’s attention within the target audience, and to make sure that they consider buying these products. 

Some premium packaging and printing techniques that are applied to your packaging give them the instant appeal they need. 

Those include: 

  • Debossing 
  • Embossing 
  • UV coating 
  • Foil blocking 
  • Spot varnish 

Every single one of these can be used on boxes, and rigid boxes do take advantage of all of this. 

A good way to level up this aesthetic also means that you’ve got far more assets on hand when marketing products for launch. 

The packaging that’s there does establish the position of the brand in the market and is used to communicate the values of the brand. It helps with complex storytelling and gives customers a reason to buy into these brands. 

With the correct decisions, you’ll be able to incorporate unboxing experiences which are memorable. For many retailers online, it’s also the moment in which the customers you have do make a connection with the brand, and that’s special 

Speaking with packaging 

So yes, the first impressions count. 

A lot of failed campaigns that happen come down to the consumer not responding correctly, which causes emotional disconnect between the offerings, and what’s received. 

Here are some elements that you don’t want to miss with the packaging you have: 

  • The color because it gets the attention of shoppers, evoking emotion 
  • Fonts that are legible, sized appropriately, and also stand out. 
  • Imagery: telling the story through art and images 
  • Functionality, to make it accessible 

Follow these and see for yourself the difference the packaging makes on your launch. And of course, how these new, innovative changes are paving the way to higher sales and better connections with the customers you want as well. 

Tips to Create Sustainable Nutrition Bar Packaging 

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Nutrition bars are those that can offer a healthy body, and you can also make them eco-friendly to make the brand stand out, through the different messaging, and the activities for the marketing. You may wonder if there is a way to make them sustainable, in a way that’s totally recyclable, and also paper based. 

Packaging is something that does offer the products another layer of the protection that’s needed, and you can also make these customs to provide a story, the values of the company, and from there, turn them into customers that are loyal too. Building an unboxing experience that’s unforgettable is one that offers the possibility of growth, loyalty, and the voice of the community. Here are a few things to consider with the packaging. 

Box Types 

The first thing is to figure out the box types to use. You can also look at the different types of packaging options. Folding carton boxes are usually the type to go, as they are easy to put together, way cheaper than using a rigid or mailer box, and most of the time, they’re printed to showcase all sorts of branding aspects that are there. 

If you’re willing to take it another step, there are display boxes, as they are pre-glued in most cases, and can be flattened too. Just like with the carton boxes that are folding, and then get popped up once again into a place to take up the box shape. 

The boxes are then displayed on the store, or on the shelf, as a means to showcase not just the logo, but also the branding, and offers customers a chance to look at the product that they’re getting before they buy it. 

SETBAR is a good example of this, as they are organic, gluten-free, and also are non-GMO, and are put in display boxes that show to clients what they’re getting before they order. You can get carton boxes as well that are sent to customers, catering to the needs that they have. 

Consider the Primary Packaging

The paper and the bars may seem like they’re eco-friendly, but if you’re getting plastic to package everything, you’re defeating the purpose. The usage of the plastic that’s in that pretty much screwed over how eco friendly it is. The simple solution for this, is to look for different means to wrap the bars themselves in. 

Compostable packaging for example, is a better option. Clif bars, a very popular nutrition bar company, is looking to change their wrappers, and are implementing this directly into their packaging. Plastics are starting to become more and more sustainable too. There are now biodegradable plastics that you can buy as a substitute for this. 

If you’re going to still use the same old wrappers, whether for budget or other reasons, you want to make sure that you give them a means to know how to get rid of the bars when they are done, and also, let them know how you’re trying to be more green. 

Go for Sustainable Inks 

Finally, consider the inks that are there, and go for something that’s an alternative to the current petroleum-based ink that’s there. 

Water-based and soy based inks are becoming more popular, with the latter offering better colors, less chemicals, and also doesn’t really take long to degrade as well, and are a good option for this. 

If you’re looking to go green with this kind of packaging, you’re not alone. The best way for you to figure out what to do with your packaging, is to take some time, and consider sustainability.