Tag Archives: packing

Fashion and Food Marketing 

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When you’re marketing food, you probably don’t think about fashion. But this is a n alliance that’s yielded some amazing results, and it’s combined two of the most popular Italian excellences out there.  This is a multisensory form for packaging with different samples that are framed for the food experience.

One example of this is the Grisbi. This is a unique packaging that was found by Matile Vincenzi, which launched a limited type of Grisbi biscuit that’s targeted to the counter segment that’s refrigerated, and this is similar to the Kinder and Ferrero items. The different variants that were proposed included hazelnut, lemon, and coconut. The packaging itself did need to faithfully, and from there reflect that freshness within the product.it managed to do so. Through the illustrations and the photography that stimulated the senses and showcases the icy coating within these different packages. 

There was also the wild variant, which was famed by adding a leopard-print insert in a  more animal style to this.  the logo was changed into a more enticing sort of means, creating a poetic license that only very well established brands can pull together.

It also helped highlight the refined vanilla flavor that they wished to highlight. 

This success opened the door to other kinds of ideas. There were different, customizable items that culminated into a much more refined sort of variant of the most famous type of biscuit within Italy. This is elegant, and offers a spiciness to this, and an accent that’s further enhanced through the Passion payoff. The darker purple along with the pinker tones do dominate all of this. This illustration does depict a sophisticated, almost intriguing lace on this Grisbi package.  The main target for this one was female buyers, who are more emotionally, and palatal engaged, and it does create a desire to indulge in the gluttony of these treats. 

This limited edition ended up also having an exceptional sort of packaging design.  They were designed by two professionals.  One difference with this one compared to the previous packaging items, is that there was a vertical box with a model that was dressed in the “like a virgin” Madonna outfit that was put on the cover.  While it was not the first initial time that fashion embraced food, it stood out.  Another example of this was the packaging used for Magnum Algida, which used Dolce and Gabbana to work together.  It was an amazing package, with graphics that dominated this.  that, combined with the typical Sicilian carts added to this, it became a modern essential. Topping it off with the gold finishing and a vintage accent, this offered a must-have for those who liked history, and fashion together. 

Barilla is another one that uses this.  They did a bunch of experiments, and have tried to create iconic, interesting packaging. One is the pink pasta box that’s used to celebrate the GCDS, which is a streetwear that is LGBT supportive.  This is unusual for the realm of food packaging, but it does stand out, and the packaging does scream from any sort of supermarket shelf. 

Then there was Fendi, which was a fashion house that created an invitation for their latest catwalk through working with Rummo pasta in a more branded means. This was a synergistic meeting that beat the expectations of the critics. It was an initiative that offered mutual benefit to others, especially in terms of newsworthiness, and equity that’s there too.

So yes, fashion and food do go together, and there are many examples in this alone that showcase the fun that comes with these unique products. 

Why You Need Packaging Customization 

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The customization of packaging, especially when it comes to digital printing and the cost effectiveness of packaging, we’re now seeing more and more than ever before. 

This isn’t just personalization that’s based on the personas for a few users. 

We’re looking more at the tailor made solutions for packaging to the customers, which speak to and engage the public at large. 

This is crazy because right now, with the changes that happened as a result of the COVID pandemic, we’re now seeing new and different means for customization.  Abaci shortbread cookies have changed their coloring to a pale blue that reminds us of scrubs. There is now a stethoscope that’s next to the cookie.

Barilla, which is responsible for launching emotional spots during the lockdown process, wants many professionals to embrace this, especially as the fight for this continues.

This new aspect has started to create a difference in the way that the relationships and lifestyle products are out there. There are now companies offering tailor made biscuits made for others, conveying a chance for you to send out the different cookies to others.  The romantic and beautiful graphics. Has created a unique means for you to build this.

There are also different companies offering cookie packages that allow the users to tweak this for every single occasion.  Mulino Bianco lets you create cookie packages that are embellished for Christmas graduations, and even birthdays. 

The practice sure isn’t new, but coca Cola, along with Nutella have also started to do something with this. Ferrero is another one that’s started to offer custom pictures of their choice that’s printed on the kinder bars that they send, creating an iconic and unique means to create a customized package.

Chiara Ferrgni also used her power within the realm of social media in order to immortalize Leone her son on the snacks, as this was one of his favorites. We don’t know whether or not Ferrero is doing this for everyone, but there are opportunities that are going to be seized with the usage of such. 

Milka chocolate also has a tray box that allows you to print the name of this over the front, offering a message that’s personalized, good for softening the hardest hearts out there. 

There are so many different ways to do this. The realm of package customization has started to change the way that people take care of things. With personalization, especially for large and limited runs, you can do this.

The personalization of these products provides the necessary means and solutions to get the most from this. along with flexibility, experience, and finally convenience, it offers a fun way for you to get everything you can.

By creating prototypes, and then creating buzz surrounding all of these campaigns, the result won’t take too long to get here.

With that said, the next thing you should do as a packaging manufacturer is to look at all of the different customized solutions. There are so many fun and unique means to do this, and a lot in which can change the game for a lot of people.

If you think you don’t need customized packaging, think again. There are now more ways than ever before for you to get the most out of this. For a lot of people, the onset of this type of packaging has changed the way that you’re able to boost this. through the usage of this customized packaging, you get the experience that you wish for, and the one that offers a lifetime of different benefits for you to utilize. 

Strategies for Effective Returns 

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Returns do happen one way or another. Unless you have a policy for no returns, that will upset people, especially if you charge a lot of shipping fees to send it back.

When items are broken, not the correct size, or even the incorrect color, a lot of companies grow critical of businesses. This is something that makes some companies fear a return strategy. However, this is something that does happen, but you have to remember it does waste money, time, resources, and also the space within the warehouse.

Returns have increased too, and with the issues of supply chains and shortages as well still being a problem, there are returns that are also creating more pressure too than they did beforehand. A returned item is not sorted, caught in transit, or maybe it’s something that customers can’t get. It’s a struggle, but here are some strategies to handle returns in a better manner. 

First, have Return Management 

This is your first step. You want to make sure that you’ve got returns management. This is something that offers different types of aspects, such as customer support, and even managing the inventory.

They take care of the returns. They talk to the customer, then, they receive it, they stock and restock it, and manage the inventory. 

You want to reach out to the customer 

If they’re not happy, they’ll talk to you.

You need to talk to them and reduce the damage to your reputation. This is also a way to boost the loyalty and the satisfaction of customers that are there. hearing these concerns, offering differ options based on these policies, and also taking charge is good. This can include a return, refunding, or even exchanging this product. 

Remember it’s ultimately their Decision 

They’re the ones with the final say. Customers will determine this, so you have to keep this in mind.

Are you offering only store credit? Do they have to pay back the shipping? Will the refunds take up to six weeks to post? This can be annoying for customers, and they might just stop it all there.

Make sure that the terms are decent enough, so that if they do want this, they proceed with this, so that they can get their returns fast. 

Get that Product Back 

Remember that you need to get that product back as well. that way, you can proceed with it.

A lot of times, with 3PL services, they usually offer prepaid shipping. The customer gets this, so they just need to send it back. That’s indeed the best way of going back to the company. 

Delivery, Assessment, and Returns 

When you get the product back, the people running the returns will open this and look at the damage.  They can choose whether or not this can get back onto the warehouse shelves so another can purchase. 

For some items, like exchanging for a different size, the damage is minimal. But for items broken beyond repair, they’ll have to just go and be tossed away, and you’ll have to replace it.

You also need to look at whether or not this got damaged during the transit, or if the item was faulty. This can also help with business practices too.

Finally, it gets back onto the shelves, and you want to make sure that it gets back, and you make sure that it’s also fine as well. make sure to inspect this so that you are able to check and see where the problems lay, and prevent them from happening once again in the process of your shipping services. 

Just What a Corrugated Box Is 

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In the world of centers of distribution, along with warehouses and places that focus on shipping, most places utilize a corrugated box. But for newbies recently into the industry, they might not have an idea of the corrugated box, and also why it differs from cardboard boxes. If you’re wondering what the difference between these are, then you’re in luck, because here, we’ll go over the main questions that corrugated boxes have.

What Corrugated Means 

Corrugated as a term means furrowed and wrinkled, and the wrinkled nature of this is seen on the inner portions of these boxes.

Unlike cardboard boxes made from paper that’s heavy duty, corrugated boxes come with three different types of layers.

The first is the outer layer, and then, you’ve got the inner layer, and then finally, you’ve got the fluting that goes in between both of these.

The fluting creates arches that then connect on the outer and inner parts, and they offer a strength that’s larger than a regular old box. 

Why Use These 

Corrugated boxes are great in a business because they offer a durable, strong sort of solution for shipping. Because these boxes get stronger than  a regular cardboard box, you have some comfort in knowing that the item will be packaged correctly.

They’re also very easy for a person to recycle, and when they get worn out after being utilized a few times, you can recycle these, rather than just tossing them in the trash. 

They also can house a lot of stuff. You can get them custom made in a lot of instances, so if you’re someone who likes to actually have boxes that are weird and different, then you’ll definitely want to look at this.

Why Companies like to use these 

There are a few reasons why we haven’t gone over just yet.

For starters, you don’t have to stuff this with void fill in certain instances, or if you do use void fill, you don’t have to use as much due to the fact that it’s very easy for them to house everything and protect the contents.

Another reason is that they can handle being jostled.  Many types of shipping services, despite being reliable, will toss aside and around items, and they’ll oftentimes try to create a mess in some cases. If you’re a company that’s struggling with the breakage rate of their items, you might want to consider corrugated boxes.

Empty cardboard box close-up.

Finally, they’re also very easy to dispose of.  In our world, having different items that are strong and solid will protect the contents there, and there are a lot of people who benefit from this. If you’re someone who is trying to protect your items, and you also want to make a difference on the planet, this is a great way to do it.

Finally, they can be customized. If you have a business that prides itself in custom boxes, then you can use this, and from there, you’ll be able to, with this, craft boxes that are great for users, and also will help with improving the way that they hold up with time.

Cardboard boxes and corrugated boxes both have their own personal benefits, and your business should definitely start to utilize this.

You can also get used corrugated boxes too at a lower price. They have better strength, and from there, money can be saved just through reusing these, rather than buying, and in turn, it also makes you look good as a company, because they see you’re dedicated to using corrugated boxes too. 

All about Shrink Film 

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If you’re someone who wants to make sure that the product goes from point A to point B in one piece, you’re not alone. You want to utilize shrink film whenever you can.  Heat is a part of this, and it can offer the proper tools to ensure that everything is proofed from the elements, tampering, and even water as well, adding more confidence in the product that consumers love, offering a protective film that keeps everything safe.

It’s durable, valuable, and useful for this, and a lot of companies are looking to use this more and more.  Here, you’ll get an overview on shrink film, and a little bit about what’ll happen when you use this type of product in your business, and the benefits of such as well. 

The science of Shrinking 

Shrink wrapping has its own material that’s a polymer and is utilized for packaging. The goal of it is to have heat that’s applied directly to where the film is, either through using a tunnel that puts out heat, or the heat gun, and then, it shrinks there, offering a durable, clear, and a good barrier that often protects the product.

The way that this works is basically on a molecular level, they are then entwined with the packaging that’s there, creating an alignment within the packaging. When heat gets applied to this, those weird intertwining’s change, and from there get straightened together into the correct direction, where they end up creating a better orientation, which is different from the mold that they’re in, or the random types of patterns that are there.

When this cools, the different traits of this get set, so that it stays stretched until the energy gets applied, shrinking back to the form originally. 

This allows it to stretch until it’s put in the correct form.

The Versatility 

This is available within different kinds of types, including different thickness, different charities, different kinds of shrink ratios, and the strengths, which are done alone, or together with another piece, in order to create the ideal product protection. They’re usually much broader, in order to offer the specifics for the sealing, the optics, the slip, the toughness, the force, temperature, and finally, the memory of this as well. 

There are different types of measurements that come with this too.

The first, is the shrink energy, which is measured in the PSI units, and it’s the force that’s used to offer a film that’s exerted over the types of products that are there.

For those people who do the multipacks that must be contaminated, without creating damage to this, you need to understand the right shrink force helps you, especially for adjustments of this. if this is higher, and you’re packaging something that’s heavy, but doesn’t need much force applied to this, then it won’t be a problem.

If you’re putting smaller items together such as paper and the like, this is something that does matter. The polyvinyl chloride or PVC films usually have lower shrink force. New versions offer more reduced numbers of this too, especially when the shrink force is applied to this as well. 

The shrink orientation is another part of this, because they’re either bi-axially, or oriented preferentially. Usually, bi-axially ones shrink in both of these directions. This can offer different benefits, including, utilizing far less film, preventing the distortion of products, and so much more.

There is a lot to know about shrink film, but the fact that you can use this for anything and it works makes it a fun product to help anyone and offers a unique product experience.