Tag Archives: packaging

The design Principles of Boxes 

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When you’re building ecommerce packaging, design is one of the most important things. That’s because, when you design packaging boxes correctly, it’s not just a way to protect these items, but it’s good for marketing too. Here, we’ll go over the basic design principles that you should consider with the boxes and packaging you have. 

Typography, branding, and Colors 

First and foremost, you want to make sure that you get the attention of customers through the packaging that’s there. You want packaging that’s easy for one to assemble, functional, and further resistant to damage during the transit process. Material choices may include corrugated board, and cardboard, adding further strength to these products. 

However, colors play a huge role in this. This is because colors play a large impact on what consumers do, evoking various emotions. For instance, bright and vibrant colors create enthusiasm and excitement, while more muted and softer colors evoke relaxation and calmness. 

Your choice needs to align with the image of brands, and also for the audience targeted. 

The typography of people also plays a role in the design of ecommerce packaging. Fonts for the brand names and the product information should be easy for a person to read, and legible too. It also needs to reflect the personality and values of a brand. For instance, brands may opt out of sophisticated and elegant fonts, while more youthful brands may look for something more fun and whimsical. 

The Structure and Layout. 

There are also design elements to consider when designing the whole structure and layout of these packages. In fact, they’re basically essential. This information needs to be organized in a logical fashion that’s very easy for a person to understand. 

The product features, usage instructions, and benefits need to be prominently displayed.  The packaging also needs enough space for logos, taglines, and slogans in order to help with branding and recognition. You also need to look at the efficiencies in the manner of how the package is created. This includes the built-in retention, a pop-up assembly for faster packaging, peel and seal tape that’s integrated with an early release backing of paper to make packing faster. 

The ultimate goal for ecommerce packaging is to aptly consolidate the packaging and its usage, in order to save your business both money and time as well. 

Sustainability 

When you’re choosing packaging design, you need sustainability.  You should work to be eco friendly as much as you can. 

Having some recyclable materials and minimizing the packaging in excess reduces water and improves the impact you have on the environment. Incorporating said practices and using vegetable-based inks and water-based types of adhesives also contributes to greener solutions. 

The packaging design fundamentals do cover a lot of these aspects too, while also remaining loyal to sustainability. When designing this, you want to create packaging that helps with branding and protects the items, while also being eco friendly for customers to enjoy as well. 

Efficiency is Key 

When designing this, you should try to go for efficiency in this, as you want to make sure that your packaging meets the fast-paced types of delivery systems. These integrated features allow one to streamline the design of the packaging, enhancing the user experience in a lot of cases. 

Integrated options such as hot melt high-tac adhesives and other properties ensure that there is a secure seal. The retention wings prevent these boxes from shifting about and provide a consistent unboxing that’s there. A pop-up assembly mechanism also saves time too.Build efficiency when designing and focus on these parts to make your packaging really shine. 

Meat Packaging: butcher Paper vs. Steak Paper 

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A lot of people in the meatpacking industry want to have the freshest and strongest cuts of meat transported to customers. You might wonder what the best men’s to keep steak tasting fresh and delicious, or the best ways to wrap pork in order to keep bacteria at bay. Meat packaging offers options that’ll ensure that the meat keeps its freshness and also provides the optimal condition. 

Butcher and steak paper are the game-changing items for the food industry, making a big difference when it comes to the meat that you love. Let’s look at meat packaging offers, and also why you should use one or the other. 

Butcher Paper 

Butcher paper is a thick, high-quality, and durable type of paper that the industry professionals will use in order to properly package various meats. 

There’s a protectiveness that preserves the freshness, and also uses a hygienic means to protect the meats from the elements. 

This is something used to store cuts as they’re transported and is the go-to for protection during transit.  When used to envelope the meat as tightly as it can, you’ll be able to lower the contaminant exposures. 

There are specific meats that work best for this though.  you want to use larger cuts of meat, especially briskets and roast.  This is good because it will offer ample protection for as big of cuts as you can get. It’s also good if you’re going to wrap meat and then freeze it, as you’ll be able to mitigate the freezer burn that’s there through this. 

Steak Paper 

This is similar to butcher paper, and this is used specifically for wraps and steaks, or other foods that need better presentation. It makes sure that the steak is nice and presentable, while also looking incredibly appealing to customers too. It maintains the freshness of these steaks, ensuring that the meat is kept excellent during transit, and selling as well. 

This is best for slice cuts, but you can use this for seafood, full chops, and also sushi too. It’s good as well for sandwiches, especially if you want to make them mouthwatering and good, based on the ingredients that you have. 

The Differences 

If you’re struggling to determine which is better for which, let’s look at the difference. 

First is the thickness.  Butcher paper is thicker, far less flexible, and usually uses kraft paper, which is strong and contains some form of wood pulp. Steak thinner uses kraft paper and coated surfaces too. 

Steak paper does rely on flexibility to wrap these in, especially with larger thickness too. 

There are also different materials with this too. Butcher paper uses kraft pulp, and combines caustic soda along with agents for sizing, and steak paper uses poly coatings on wax surfaces.  Butcher paper works to prevent leakage through the packaging, and is FDA approved for being moisture-resistant too. 

The waxed surfaces, along with the poly coating of the steak paper is grease-resisting, especially if you wrap this around the steak as well. This ensures that the steak is fresh, even when transporting this over various distances. 

Advantages of each 

There are advantages to each, and we’ll go over those. 

Butcher paper: 

  • More versatile 
  • Easier to handle 
  • Is considered food safe 
  • Easier to customize to specific needs 

Steak paper: 

  • It’s eco friendly, so it appeals to health conscious people 
  • It’s moisture conscious, so you’ll be able to prevent spells 
  • It’s best for presentation 

Overall, for durability you want butcher paper, but if you’re looking at looks, you’ll want steak paper for these needs.  

The Benefits of Pretty Product Packaging 

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Pretty products are going to stand out. But if you have the right packaging, it makes it even better. When placing these items on the store shelves, your packaging will help customers to identify them. 

If you run reputable businesses, you may be hesitant to try out new types of packaging, but here’s the thing, it benefits you. There are so many unique benefits to taking a chance with new packaging. Below, we’ll go over the benefits of the right product packaging for your needs. 

There are Unexpected benefits with New Packaging 

The new types of packaging do change the way that a person might look at the brand, and even customer appeal. There is a strong chance that it’ll have an impression due to attractive and innovative designs, especially if it draws out to the current and more devoted consumer bases. There are a few reasons that really stand out, which we’ll go over here. 

Improves your Carbon Footprint 

Sustainability is a common justification for evolving trends, as it upholds the changes that do broaden out or have better, more engaging quality of items. This is more effective for others. Many changes are happening in the mentalities of buyers. Some people may only be busy if it has a hint of sustainability to it. That’s why brands are capitalizing on this, so you want to make sure that the patterns and components are well-known, with positive effects on the ideals of said item. 

Better Execution of Marketing Plans 

Innovative packaging can align with the marketing solutions or you’re going for. Many times, people don’t have the right marketing they want to have, with only basic plans and restrictions on this. 

There were only a few decisions to utilize these new varieties, especially on the ground that these new items do lose their character. With these evolving trends, you can use the packaging to align with the marketing, improving the character and the wellness of the items at hand. 

Move with the Trends 

Finally, let’s talk about trends. 

The world is constantly evolving, and there are so many manufacturers that are trying to capitalize on this. 

It does help with the negative exposure of items that might be there by contenders. 

There are also benefits that come with new varieties of packaging.  Brands will be able to change their packaging and make it so that they’re ideal for others.  This is also good for those looking to find hope on this. 

It’s a good methodology that is great for spending plans and will help with improving the profits that are there for speculation. 

As a packaging company, we do want to make sure that everything is perfect for your needs. Beautiful packaging will get you to stand out. Whether it’s the prints, examples, or planning that’s there, you can make bundling and the like for producers and packaging needs to be better. 

Many of these manufacturers only use the highest food grade material and are selective to most packaging manufacturers. 

We understand the importance of having a good track record for adaptable answers to these requests and creating incentives for cash in solitary goes.  

In general, if you want your packaging to really stand out, and to really hit the customer’s own personal likes and desires, you’ve got to take a deep dive and look into them. Far too many people don’t take the time to properly identify this, which can be a major problem. 

If you’re a brand, this is the one for you, as it will help make your sales better. 

How to make Sure your Products are safe when Shipped 

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There’s nothing worse than having a reputation damaged by items that were shipped. Customers get mad, they’ll want a return, and it’s bad for the reputation on all fronts. 

Making sure that the items which are delicate return to their customers safe and sound from the moment they’re thrown in the box is important. 

It’s much easier said than done for a lot of people though, as this can be a problem. Here, we’ll go over the best ways to make sure that your items are safe and secure when shipping them to others. 

Breakage: the Achilles Heel for Shipments 

Shipping and its damage are bad for your brand. 

Delicate glasses, artwork that’s intricate, even electronics that are not properly protected get damaged during shipping. This can lead to losses and damage. 

Having a good reputation ultimately depends on the deliveries and their success.  It’s vital to reduce the breakage occurrence when fulfilling items. 

Breakage not only is bad for profits but also the image of the brand.  Damaged items do look bad for businesses, and it will cause these negative reviews to plague the place. By understanding the underlying reasons for breakage, including bad packaging, the mishandling by carriers, and bad cushioning materials, you’ll be able to implement the proper strategies so that everything gets to where it needs to be safe and sound. 

There are a lot of items that can be vulnerable during the transit process, including figurines, ceramics, and porcelain, on top of glass.  There are a lot of other items, however, that you need to look at as well that might be so brittle that they will shatter without the correct cushioning. 

Instruments and clocks, especially with movable components, also need to be taken care of. 

Properly understanding the damage that can come with items when you ship is your best friend, as this is the best way to prevent the risks from getting worse as well. 

How to Prevent the Breakage of items: A guide 

You may wonder what steps to take? Well, we’ve got it here. 

  1. First make sure that you’ve got the right packaging.  You want a box that’s robust with different dimensions.  Double walled is the best.  Also having corrugated packaging is important, as they do minimize breakage and motion when you’re shipping items 
  2. Wrap everything with different layers of wrapping. Pay close attention to areas that are delicate such as corners.  Use tape to secure this.  bubble wrap is great for guarding against it, and when you wrap this in bubble wrap, it will prevent it from breaking down. 
  3. Use some form of padding between items including packaging peanuts or other layers of bubble wrap in order to stop collisions. 
  4. Fill out the empty spaces as well with more peanuts and paper that’s crump in order to prevent the movement and shocks of this.  You can also use foam inserts to cushion anything that’s delicate.  They will fit the items snugly, and reduce the risk of breakage and improve security 
  5. Have a sealer that will help with robustly strengthening this.  that way, you don’t have to worry about the box getting damaged or jostled 
  6. Label the box as fragile to prevent it from being roughly handled 
  7. Use a reliable shipping center known to care about items

Your packaging is important, and when you ship items that are properly secured, you’ll be happy with the results. Make sure to keep all of this in place when you start with your packaging experience too. 

The Top Eco Friendly Packaging Materials to Use 

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Being eco-friendly isn’t just a suggestion—it’s a must! You need to make sure that you’re using the right type of packaging materials. Here, we’re going to showcase the best materials available to use, with the goal being greener, more sustainable types of practices. We’ll highlight each, and how they can help. 

Why Eco Friendly Packaging Matters 

Eco friendly packaging is important for environmental preservation and sustainability. Using this type of packaging material does minimize the effects that are there.

Plastics such as Styrofoam and others have a bad reputation because of the environmental impacts that are there, and they do contribute to the pollution of the environment. It can take centuries for them to break down, and it can lead to a long-lasting presence in the environment. They also release harmful greenhouse gasses that’ll deplete these natural resources.

The right eco-friendly packaging materials provide a solution for this and are made to make it so that you can reduce your environmental impact in other ways. This also enhances the brand image. As more people become aware of the environment and what they do, they need products that are sourced responsibly, so choosing the right packaging matters. 

Now that you know this, we’re going to talk about the best eco-friendly packaging. 

Corrugated Packaging 

It’s lightweight, very versatile, and super easy to recycle. It can be recycled plenty of times without losing durability and strength. It also is great because it’s biodegradable, so it’s a good choice for your packaging. 

Compostable 

This is a type of packaging that you recycle by putting it in a compost pile. Ti’s broken down into more organic matter, especially when composed in home or industrial facilities. Made from cellulose, starch, and other materials that are plant based, it’s ideal for food packaging and those with a shortened lifespan. 

Mushroom 

Mushroom packaging is one that’s made from mycelium, which is mushrooms and the root structure. It’s biodegradable, sustainable, and easy to compose. It’s molded into different shapes, used to package a whole lot of different products, such as food, electronics and so much more. It’s innovative and is good for the environment. 

Seaweed 

Seaweed is another natural resource that our oceans are filled with. Seaweed types of packaging are perfectly biodegradable, and also compostable. That means, they’re broken down in the environment without creating harmful chemicals in its wake. It’s also very sturdy, and it’ll protect this packaging during the shipping process. 

Plastics that are Biodegradable 

Finally, we’ve got plastics that are eco friendly. These are biodegradable, and they’re not made from the usual oils, but plant-based types of chemicals.  Unlike the normal plastics that typically take hundreds of years for a product to decompose, this actually is much faster to break down, which also reduces the overall impact on the environment. 

The Best Practices for : Sustainability 

There are a few practices along with just using a better packaging type that you should consider: 

  • Use less packaging.  This is done by product optimization, and choosing stuff that’s efficient and lightweight 
  • Get recyclable and reusable packaging, as they are great for storing and using other products. The goal of this is to minimize eco waste, and you can do this with this type of packaging 
  • Use sustainable items: using mushroom packaging, packaging that’s compostable, and even seaweed packaging is a great way to prevent this from getting worse 
  • Educate your customers on the importance that sustainable packaging offers, encouraging them to reuse and recycle this. add more information on how to properly dispose of this, so that people know just how to use it.