Merchandising in the virtual sense is starting to use more store displays to engage customers with these products, and also entice them to buy stuff, thereby building brand awareness.
The proper use of these displays is to draw the user’s attention with the correct messaging, setup, and even design.
How does one make a display that achieves this? Here, we’ll go over retail displays, and why they’re the best for those looking to showcase the merchandise that you offer.
What they Are and Why they Matter
Before we talk about the different displays, you need to know what they are, and the benefits of them for industry. Retail displays are different displays of your marketing on a physical level;. They include fixtures or even in-store displays to attract these customers. Engage the customers, and finally showcase or promote this merchandise.
They’re basically like product exhibits. This alone is enough for a lot of people, but if you further need to be convinced, it can actually increase profits by up to almost 500%. If you look at this, you’ll see that the displays are tools that’ll attract customers, used in marketing and promotion. There are different display styles and variants too. It’s essential to know the right type of display for the needs that you have.
Different Displays to check out.
Now that you know why people use this, let’s talk about the different types of displays. There are a lot, including shelves, tops for tables, and also on the floor too.
There are so many different popular options that come here.
First, we’ve got the POP which is the point of purchase floor display. They’re free-standing presentations that draw a customer’s attention. They’re different from the fixed ones, providing opportunities for merchandising and marketing throughout different pathways and aisles, where the purchasing decisions happen.
They come in multiple tiers, and they can display a wide variety of different products for people to check out.
Then there are counter and tabletop types of displays. You’ve got the tuck top and snap lock bottom. They’re small, and good for those on a budget, in order to help with promoting awareness.
There are also larger multi-tier corrugated shelf displays that show different products on multiple shelves.
What’s best for Me?
This is a challenge that a lot of people go through because there are so many different types out there and for your industry, you might not be sure.
Any type of industry display can work, if you should narrow this down.
For groceries and supermarkets, there are a lot of different items, including beer, foods, wine, household items, even pet food. Typical displays can include shelving, aisle units, and even gondola displays for the times.
Convenient stores are smaller, and they offer quicker experiences, and usually basics.
While they usually tend to be smaller, you should opt for countertop options. This, of course, gives them a chance to impulse buy, or if you want to show some showcase promotions that are quick to buy.
Specialty stores are different, as they can carry a lot of different things. For furniture, books, clothing, electronics, and the like, there’s a lot of different merchandise.
Garment racks usually are best for clothing stores, but not the specialty ones. Jewelry displays are used in display cases, because they tend to be higher in value.
But, you can also create immersive displays. The design of different exhibits for windows, along with more immersive displays will showcase the merchandise, offering customers a chance to entice them with the products that are offered.