Ever ripped open a box too soon?

You know that sinking feeling. You’ve waited days for a package—maybe it’s a gift for someone special, or maybe it’s just something you’ve been excited to finally own. The delivery truck pulls up, and your heart does a little jump. But then, when you bring the box inside, something’s off. The corners are crushed. The tape is peeling. One side is dented in. You try to tell yourself it’ll be fine, but as soon as you slice it open, you see the damage. The product you’ve been waiting for has been chipped, cracked, or scuffed.
That moment of frustration doesn’t come from the shipping company alone. More often than not, it comes down to one overlooked detail: the packaging supplies.
Think of packaging supplies as body armor for whatever you send. A weak box is like putting your valuables in a paper bag on a rainy day—it’s not going to end well. Cheap tape? That’s like locking your front door with a piece of string. Thin bubble wrap? Might as well whisper “good luck” to your fragile items. On the flip side, the right supplies turn shipping into an invisible promise. You open the box and your item is there, snug, safe, and untouched, like it never left the shelf.


So how do you make sure your shipments land safely every time?


Step one: Match the box to the item. Not every box is created equal. A heavy set of books shouldn’t be packed in a single-wall carton that can bow and break. Those need sturdy, double-wall boxes that can take the weight. A t-shirt or scarf, however, doesn’t need heavy armor. Choosing the right box saves money and protects what’s inside.

Step two: Think about layers. Fragile items should never be left rattling around. Cushion them with bubble wrap, kraft paper, or foam peanuts. Pack them like you’d tuck a child into bed—snug, comfortable, and secure. Layers absorb shock, spread pressure, and keep movement to a minimum.

Step three: Seal it with strength. The tape is the unsung hero of packaging. Strong tape doesn’t just hold a box together—it tells your customer you care. No one feels valued opening a box sealed with brittle tape that’s half off before it arrives. Invest in tape that sticks firmly and cleanly.

And here’s something that’s often overlooked: packaging is also presentation. Picture yourself opening a delivery. The box is clean and tight, the tape is neatly sealed, and the product rests safely inside, perhaps wrapped in protective paper. That moment feels intentional, almost like opening a gift. You don’t just see an item—you feel cared for. And that memory stays with you longer than you realize.
Customers don’t consciously say, “Wow, great bubble wrap.” But they do feel the difference between a sloppy, damaged delivery and one that arrives in perfect condition. That feeling builds trust. It makes them more likely to order again. It makes them recommend your business to a friend.

In the end, good packaging supplies aren’t just about protection. They’re about perception. They send a silent message: “This matters. You matter.” And when people feel that, they don’t just buy—they believe.

So the next time you’re tempted to cut corners with supplies, remember this: every package is a reflection of your brand. Every box is a handshake. Every roll of tape is a promise. Make those moments count, and your customers won’t just receive a product—they’ll receive your care.

Shipping from the Store 

Do you have different storefronts and your online orders are growing? 

If this is the case, you may want to consider the ship-from-store strategy. The shipping from this uses stores rather than distribution centers to help with driving down the costs. 

However, this doesn’t work for every business, it may not have the location, employees, resources, and the like to make this work. 

What shipping from Store Entails 

This is pretty much a strategy used for fulfillment that involves having orders placed directly into platforms for ecommerce, having them fulfilled, and then have it at the store, rather than directly at warehouses. 

This also is used to fulfill orders online, rather than those inventories that are stored at warehouses, and also are using employees from the store to pick and pack these. 

This is different from curbside or in0-store pickup as it doesn’t require the person to directly go to the store, but it is shipped from the store to the customer. 

How this works is simple: 

  • First, the customers orders the item 
  • The retailer then sends the order to the closest location to the customer. 
  • The employee picks from current inventory and then ships this out 

In a sense, you’re making stores distribution centers of the sort, which can improve the presence geographically, and reduce both the shipping costs and transit times. But this is not easy. 

What to Consider 

The thing is you should know the average order volume that you have. if the business doesn’t ship a ton of online orders on a daily, then you can use the stores without overwhelming them. but if you have a ton, you may need to reconsider this. 

The type of packaging matters. The packaging for the store items may be different from what may be needed for shipping. You should also make sure that the store has the bandwidth and packaging to ship this all out. 

The sizes also matter too, as it may be cheaper to ship directly from the warehouse than the store if the shipping dimensions are odd. 

You also need to figure out where to ship. The right shipping locations can be hard, and this is something that’s hard to get bulk shipping for, so be mindful of that. 

The benefits of this 

There are a few benefits to this. 

First, it offers better in-store turnover, which can definitely be good for those stores that don’t have a bunch of volumes, as it helps with avoiding deadstock and pushes inventory around. 

It also can help with cutting down shipping times, depending on where the package is going. 

It also is good for a lot of people who are worried about possibly shipping from one place, so that you don’t have to worry about possible disasters rendering you useless. 

The downsides. 

One of the biggest downsides is that the operating costs are higher. This can get very labor-intensive for some people, so you’ll want to make sure that you have enough people to train, fulfill, and do this. It also does create more costs. 

It also can disrupt the in-store processes, as the customers won’t get helped enough, and if you have employees multitasking, this can end up being a disaster. 

It also can be something hard to manage, especially if you have to look at the inventory. This can make it super complex, since it may put the company at risk for backorders. 

Unless you invest in omnichannel order management, you’re going to have to coordinate at all levels, which can be very overwhelming for lots of businesses as well.