Did you know that there were moments when the packaging went wrong?   packaging suppliers that made their packaging change this did so for a reason. 

Some examples include the infamous tropicana redesign, which is a good example of the design failures that happen, and how a bad design causes this. tropicana tried to redesign the orange cartons, causing a 20% drop, which is drastic. They quickly reverted, but this taught them that if you’re going to mess with brand recognition, you will want to make sure there are still some important parts there.

Benadryl tried to do something similar with tropical gel. However, this packaging failure caused consumerism, and, since it was a gel packaging that was only supposed to be used on the skin and not ingested, it caused lasting health consequences, and a big lawsuit. This also caused companies to realize the importance of distinct product labeling, so it does not cause medication errors, and have the warning prominent. 

There was also the Walmart blister pack that caused issues with customers opening it.   This led to adherence issues and customers getting frustrated. It started a marked change in the packaging, making this easier for customers to open and encouraging brands to do the same. 

Some of the other ones include the various companies that have caused products to leak, various freights getting destroyed and product leaking out, so much more. there are a lot.

So what Caused these Failures? 

A lot of things. Most of the time, these were caused by not listening to customers.   Some were because of material flaws, such as in the case of the designed blister pack that was hard to open. 

Poor sealing accounts for leaks of materials, and when you hear about it on the news, chances are that’s why.   Same with weight miscalculations.

The Regulatory Results 

We see these blunders causing real-life changes. Safety standards, such as warnings on labels for the Benadryl fiasco, are starting to also tell customers about what they’re buying.

The same goes for labeling requirements. More and more companies have to tell what’s in there, being transparent about any possible risks that come with this.

Then, there’s redesigns. The Tropicana blunder was but one example. Many brands have had to redesign or go back to their old packaging, adding a redesign that fits the current mockup and brand energy. 

While not a regulation, it is kind of a social regulation that does need to be in place. 

How can you Bounce Back from This? 

So, when you have a packaging that costs thousands in returns, refunds, and maybe even a slap on the wrist from the FDA, one might wonder how you bounce back and regain trust after failures.

The first thing they do is acknowledge the public response. Again, this is where it begins, recognizing the problem. you hear about it with cars, food products that go bad, the like.

From there, the item is recalled, sometimes with some financial incentive or recompense for the trouble.

Finally, there’s a redesign, where the product is properly changed to fit the needs, and also to ensure that something like that doesn’t happen again.

The process follows these steps, which in turn, helps ensure that the product is rightfully in place.

We can look back at all of these and realize that there are some standards which have caused trouble. But, with this as well, we can learn from our mistakes, and take the failures of a brand, and make sure not to follow in a similar path, ensuring grand success all around!