While we hear a lot about the products, we don’t hear a lot about packaging. One element of this that people don’t talk much about, is packaging design. What is it exactly? Well, we see it in practically everything that we have. from boxes for foods we eat, for the phones we use, even for clothing, it all comes down to the design of the packaging.
This can also look either really good, or really bad, and whether you’re a pro designer, or someone who is new to this, you can change the way that the packaging looks, making this even better than before.
The designing of packaging for these products tends to be a bit more complex than just throwing stickers onto boxes made of cardboard. You need to first figure out the packaging medium to choose from. Do you want rigid boxes, or do you want cardboard boxes that are custom printed.
The medium is very overlooked, but once you’ve figured it out, you can also determine the other parts of this. These are the graphic design and the packaging, the physical packaging and the design of such, and finally, the design and marketing of the product that’s there. Remember, all of these get designed differently, so understanding these points is important.
This is basically the graphics and other information that attracts the attention of different customers, offering product information. The graphics of the packaging usually take the design of the brand, along with the motives, and then displays this directly onto the box. Getting a graphic designer that’s professional is a great way to ensure that the process is done correctly.
The physical packaging
This is something else that you must consider, especially when you’re designing for packaging.
You can have a big, elaborate box, but the thing is, it may not offer security to the product inside.
While you may want to make custom packaging that’s “out there” for people to like, it also needs some sort of purpose, and it needs to ensure that the security of the packaging is in place.
The limitations of the manufacturing also needs to be focused on too.
You need to also consider whether or not someone can even do this. you might have an amazing idea, and when you look at the designs that are offered, you should look for something that works, and outshines the competitors..
The best thing to do, is to use packaging that fits the foundation of the industry, but then further works to innovate.
Also, consider the following:
- The printing types
- The materials for the needs that you have
- How heavy and durable the packaging is.
- Hot stamping, embossing, UV finishes, and other add-ons that you can get.
Design and marketing
Finally, you need to make a box or packaging that is good for marketing reasons. Sometimes, people overlook this one, but you want something that’s good for form reasons, structural reasons, material design, even the imagery and colors that make it good to market on.
This is good because it allows you to appeal to a buyer’s persona, promotes this, and finally, communicates the identity of the brand.
Designing a packaging that fits all of these criteria that works well for many people is great, because when you design it well, you’ll be able to not only improve the marketing, but also improve the means that people are able to create the proper connection with such and make it even better, and it’ll create the marketing that you want.