Tag Archives: branding

Why Companies use Retail Store Displays 

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Merchandising in the virtual sense is starting to use more  store displays to engage customers with these products, and also entice them to buy stuff, thereby building brand awareness. 

The proper use of these displays is to draw the user’s attention with the correct messaging, setup, and even design. 

How does one make a display that achieves this? Here, we’ll go over retail displays, and why they’re the best for those looking to showcase the merchandise that you offer. 

What they Are and Why they Matter 

Before we talk about the different displays, you need to know what they are, and the benefits of them for industry. Retail displays are different displays of your marketing on a physical level;. They include fixtures or even in-store displays to attract these customers. Engage the customers, and finally showcase or promote this merchandise. 

They’re basically like product exhibits.  This alone is enough for a lot of people, but if you further need to be convinced, it can actually increase profits by up to almost 500%.  If you look at this, you’ll see that the displays are tools that’ll attract customers, used in marketing and promotion. There are different display styles and variants too. It’s essential to know the right type of display for the needs that you have. 

Different Displays to check out. 

Now that you know why people use this, let’s talk about the different types of displays. There are a lot, including shelves, tops for tables, and also on the floor too. 

There are so many different popular options that come here. 

First, we’ve got the POP which is the point of purchase floor display. They’re free-standing presentations that draw a customer’s attention. They’re different from the fixed ones, providing opportunities for merchandising and marketing throughout different pathways and aisles, where the purchasing decisions happen. 

They come in multiple tiers, and they can display a wide variety of different products for people to check out. 

Then there are counter and tabletop types of displays.  You’ve got the tuck top and snap lock bottom. They’re small, and good for those on a budget, in order to help with promoting awareness. 

There are also larger multi-tier corrugated shelf displays that show different products on multiple shelves. 

What’s best for Me? 

This is a challenge that a lot of people go through because there are so many different types out there and for your industry, you might not be sure. 

Any type of industry display can work, if you should narrow this down. 

For groceries and supermarkets, there are a lot of different items, including beer, foods, wine, household items, even pet food. Typical displays can include shelving, aisle units, and even gondola displays for the times. 

Convenient stores are smaller, and they offer quicker experiences, and usually basics. 

While they usually tend to be smaller, you should opt for countertop options. This, of course, gives them a chance to impulse buy, or if you want to show some showcase promotions that are quick to buy. 

Specialty stores are different, as they can carry a lot of different things.  For furniture, books, clothing, electronics, and the like, there’s a lot of different merchandise. 

Garment racks usually are best for clothing stores, but not the specialty ones.  Jewelry displays are used in display cases, because they tend to be higher in value. 

But, you can also create immersive displays.  The design of different exhibits for windows, along with more immersive displays will showcase the merchandise, offering customers a chance to entice them with the products that are offered. 

What Kraft Paper is for Packaging 

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Kraft paper is something that a lot of people have decided to start using, as it’s a more sustainable form of packaging. Kraft paper has in fact made even more contributions and impact in order to meet the demands there.

While there isn’t any doubt that kraft paper is super popular, and the capabilities of such continues to get bigger, you might wonder why that is. 

Here, we’ll go into why kraft paper is the best thing for those in the realm of packaging. 

What Kraft Paper Is 

This comes from the word meaning “strong” and it’s literally that. 

Kraft paper is a tear-resistant, durable, and brown paper that’s made with the kraft pulp, and the process surrounding this.

It’s best for creating wrapping that’s durable, and also for cartons and boxes which are rigid, and this is also available in a variety of different colors, shades and the like.

Ideally, it’s perfect for branding and other solutions too! 

The surface of this is properly textured, creating a finish that’s high-quality, and premium to the taste, and also makes it rustic too. 

How it’s Made 

This is actually not a new packaging process. In fact, it was founded in the 1880s by Carl F. Dahl, who lived in Germany.

During the manufacturing process of paper, the wood gets pulped, which means it gets ground up directly into a pulp shape first and foremost. However, Dahl managed to treat this pulp with different chemicals, and in turn, this created a better strength, and a more impactful pulp that works, especially with the sulfates as well that benefited from the strength of this.

Originally, this was used directly as a material for wrapping, and it’s more durable, sturdy, and better for packaging and other solutions, especially when we look at the boxes that we know of today

How this differs from regular paper 

Some people may think that this is the same thing as regular paper, but that’s actually not the case.

Did you know that kraft paper is a lot stronger. 

Because of the process used to create this, more lignin is then stripped away from this wood pulp, and this in turn leaves more cellulose for the paper, so it’s much more tear-resistant, and more durable as well in terms of characteristics. 

Kraft paper also tends to have a more porous nature than regular kinds of paper too, so it’s a little bit less effective when it comes to printing.

However, it does succeed when used in debossing, and foil stamping, so if you like those finishes, this is some of the best types of paper to use. 

Uses in Packaging 

These days, kraft paper is used primary for corrugated packaging, especially boxes, and even some cartons as well. because of the durability of this, and the benefits that this offers to the ecommerce world, this is one that can withstand a lot of the harder shipping situations, without impacting the overall results of the box. 

So in turn, you can use kraft paper for a lot of great things, especially for shipping and creating item durability that matters a whole lot! 

Kraft paper also is used as well for a lot of businesses because this offers a lot of sustainability options that are there. It does portray more eco-friendly types of initiatives, especially since it’s brown, rustic, and also offers a rawer look to the kraft paper that’s there. 

It’s versatile and offers a larger range of the innovative packaging that’s utilized in the industry today for your uses as well too. 

Fashion and Food Marketing 

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When you’re marketing food, you probably don’t think about fashion. But this is a n alliance that’s yielded some amazing results, and it’s combined two of the most popular Italian excellences out there.  This is a multisensory form for packaging with different samples that are framed for the food experience.

One example of this is the Grisbi. This is a unique packaging that was found by Matile Vincenzi, which launched a limited type of Grisbi biscuit that’s targeted to the counter segment that’s refrigerated, and this is similar to the Kinder and Ferrero items. The different variants that were proposed included hazelnut, lemon, and coconut. The packaging itself did need to faithfully, and from there reflect that freshness within the product.it managed to do so. Through the illustrations and the photography that stimulated the senses and showcases the icy coating within these different packages. 

There was also the wild variant, which was famed by adding a leopard-print insert in a  more animal style to this.  the logo was changed into a more enticing sort of means, creating a poetic license that only very well established brands can pull together.

It also helped highlight the refined vanilla flavor that they wished to highlight. 

This success opened the door to other kinds of ideas. There were different, customizable items that culminated into a much more refined sort of variant of the most famous type of biscuit within Italy. This is elegant, and offers a spiciness to this, and an accent that’s further enhanced through the Passion payoff. The darker purple along with the pinker tones do dominate all of this. This illustration does depict a sophisticated, almost intriguing lace on this Grisbi package.  The main target for this one was female buyers, who are more emotionally, and palatal engaged, and it does create a desire to indulge in the gluttony of these treats. 

This limited edition ended up also having an exceptional sort of packaging design.  They were designed by two professionals.  One difference with this one compared to the previous packaging items, is that there was a vertical box with a model that was dressed in the “like a virgin” Madonna outfit that was put on the cover.  While it was not the first initial time that fashion embraced food, it stood out.  Another example of this was the packaging used for Magnum Algida, which used Dolce and Gabbana to work together.  It was an amazing package, with graphics that dominated this.  that, combined with the typical Sicilian carts added to this, it became a modern essential. Topping it off with the gold finishing and a vintage accent, this offered a must-have for those who liked history, and fashion together. 

Barilla is another one that uses this.  They did a bunch of experiments, and have tried to create iconic, interesting packaging. One is the pink pasta box that’s used to celebrate the GCDS, which is a streetwear that is LGBT supportive.  This is unusual for the realm of food packaging, but it does stand out, and the packaging does scream from any sort of supermarket shelf. 

Then there was Fendi, which was a fashion house that created an invitation for their latest catwalk through working with Rummo pasta in a more branded means. This was a synergistic meeting that beat the expectations of the critics. It was an initiative that offered mutual benefit to others, especially in terms of newsworthiness, and equity that’s there too.

So yes, fashion and food do go together, and there are many examples in this alone that showcase the fun that comes with these unique products. 

Why Inclusive Packaging is a Must 

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A lot of companies are moving to inclusive packaging, which is one that’s less focused on specific traits that genders have, and more on some unisex options for design.

This is something that’s taken personal care products and other worlds by storm. You’re seeing it with slimming options, protein bars, and the like. In the past, these used to be a female focused product, but now, we have them for anyone really. 

There are some sociological reasons as to why people want this, and a lot of brands are acknowledging this.  This is why, before you make any changes on a superficial level to the packaging that you have, you should look at the different changes that you can incorporate there.

Trying to fool the customers by just adjusting a few colors is not a smart move, because they won’t react the way that you expect. 

Why Inclusive Packaging 

This is something that’s actually rewarding and great.

For decades, women made the majority of different purchases, so there is a tendency to create messages and images that are female focused. With more involvement by men in the decisions of purchasing, this has changed the paradigm.  Adapting to this is also good for positioning yourself in a way where you won’t’ lose the customers that you’ve managed to include. 

Simple, but powerful.

What does this look like for the most part? How can a brand make sure that their packaging this this mark?

Most experts do agree that it’s less about gender, but more on the visuals, and the messages that drive the purchase in order to create the ultimate success for this.

You usually have to look beyond subjectivity on the general neutral aspects. 

The best way to win over people with gender neutral packaging is going minimal. What that means is, have a lot of white space, limit the color usage, and also keep all of this simple. 

You want to also look at the hallmarks of your brand. This is good, because it takes it away from the characteristics of the people that might be buying it, and instead, you as a brand.

Having faithfulness or a palette that’s established while also showing off your personality, keeping gender and other delineations out of it, is a great approach.

A lot of times, you also want to avoid specific colors that are very gender focused. Pink for instance, might not be something that you wish to use, because pink is usually associated with females. If you’re trying to create a gender-friendly product solution, you’ve got to look past this.

The best way to ensure that your packaging is gender neutral is to work with a packaging expert to help you with this. this can change the identity that’s there. you can choose different ranges and even various models that come with this. you can from there, test and adjust this as needed to create the correct packaging that you need.

Once you’ve created the correct packaging for you to try out, you want to then also have it sent out to a test audience. This can be good for a lot of adjustments as needed. Your packaging may still be too focused on one gender over the other. This can tell you everything that you need to know.

Adjust the packaging as needed, and if you’re someone who sells personal care products, consider going to more gender neutral and inclusive packaging. That way, you can create a quality item that people love, without having to rely on specific colors and other delineations for the packaging needs. 

Just What a Corrugated Box Is 

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In the world of centers of distribution, along with warehouses and places that focus on shipping, most places utilize a corrugated box. But for newbies recently into the industry, they might not have an idea of the corrugated box, and also why it differs from cardboard boxes. If you’re wondering what the difference between these are, then you’re in luck, because here, we’ll go over the main questions that corrugated boxes have.

What Corrugated Means 

Corrugated as a term means furrowed and wrinkled, and the wrinkled nature of this is seen on the inner portions of these boxes.

Unlike cardboard boxes made from paper that’s heavy duty, corrugated boxes come with three different types of layers.

The first is the outer layer, and then, you’ve got the inner layer, and then finally, you’ve got the fluting that goes in between both of these.

The fluting creates arches that then connect on the outer and inner parts, and they offer a strength that’s larger than a regular old box. 

Why Use These 

Corrugated boxes are great in a business because they offer a durable, strong sort of solution for shipping. Because these boxes get stronger than  a regular cardboard box, you have some comfort in knowing that the item will be packaged correctly.

They’re also very easy for a person to recycle, and when they get worn out after being utilized a few times, you can recycle these, rather than just tossing them in the trash. 

They also can house a lot of stuff. You can get them custom made in a lot of instances, so if you’re someone who likes to actually have boxes that are weird and different, then you’ll definitely want to look at this.

Why Companies like to use these 

There are a few reasons why we haven’t gone over just yet.

For starters, you don’t have to stuff this with void fill in certain instances, or if you do use void fill, you don’t have to use as much due to the fact that it’s very easy for them to house everything and protect the contents.

Another reason is that they can handle being jostled.  Many types of shipping services, despite being reliable, will toss aside and around items, and they’ll oftentimes try to create a mess in some cases. If you’re a company that’s struggling with the breakage rate of their items, you might want to consider corrugated boxes.

Empty cardboard box close-up.

Finally, they’re also very easy to dispose of.  In our world, having different items that are strong and solid will protect the contents there, and there are a lot of people who benefit from this. If you’re someone who is trying to protect your items, and you also want to make a difference on the planet, this is a great way to do it.

Finally, they can be customized. If you have a business that prides itself in custom boxes, then you can use this, and from there, you’ll be able to, with this, craft boxes that are great for users, and also will help with improving the way that they hold up with time.

Cardboard boxes and corrugated boxes both have their own personal benefits, and your business should definitely start to utilize this.

You can also get used corrugated boxes too at a lower price. They have better strength, and from there, money can be saved just through reusing these, rather than buying, and in turn, it also makes you look good as a company, because they see you’re dedicated to using corrugated boxes too.