The design Principles of Boxes 

When you’re building ecommerce packaging, design is one of the most important things. That’s because, when you design packaging boxes correctly, it’s not just a way to protect these items, but it’s good for marketing too. Here, we’ll go over the basic design principles that you should consider with the boxes and packaging you have. 

Typography, branding, and Colors 

First and foremost, you want to make sure that you get the attention of customers through the packaging that’s there. You want packaging that’s easy for one to assemble, functional, and further resistant to damage during the transit process. Material choices may include corrugated board, and cardboard, adding further strength to these products. 

However, colors play a huge role in this. This is because colors play a large impact on what consumers do, evoking various emotions. For instance, bright and vibrant colors create enthusiasm and excitement, while more muted and softer colors evoke relaxation and calmness. 

Your choice needs to align with the image of brands, and also for the audience targeted. 

The typography of people also plays a role in the design of ecommerce packaging. Fonts for the brand names and the product information should be easy for a person to read, and legible too. It also needs to reflect the personality and values of a brand. For instance, brands may opt out of sophisticated and elegant fonts, while more youthful brands may look for something more fun and whimsical. 

The Structure and Layout. 

There are also design elements to consider when designing the whole structure and layout of these packages. In fact, they’re basically essential. This information needs to be organized in a logical fashion that’s very easy for a person to understand. 

The product features, usage instructions, and benefits need to be prominently displayed.  The packaging also needs enough space for logos, taglines, and slogans in order to help with branding and recognition. You also need to look at the efficiencies in the manner of how the package is created. This includes the built-in retention, a pop-up assembly for faster packaging, peel and seal tape that’s integrated with an early release backing of paper to make packing faster. 

The ultimate goal for ecommerce packaging is to aptly consolidate the packaging and its usage, in order to save your business both money and time as well. 

Sustainability 

When you’re choosing packaging design, you need sustainability.  You should work to be eco friendly as much as you can. 

Having some recyclable materials and minimizing the packaging in excess reduces water and improves the impact you have on the environment. Incorporating said practices and using vegetable-based inks and water-based types of adhesives also contributes to greener solutions. 

The packaging design fundamentals do cover a lot of these aspects too, while also remaining loyal to sustainability. When designing this, you want to create packaging that helps with branding and protects the items, while also being eco friendly for customers to enjoy as well. 

Efficiency is Key 

When designing this, you should try to go for efficiency in this, as you want to make sure that your packaging meets the fast-paced types of delivery systems. These integrated features allow one to streamline the design of the packaging, enhancing the user experience in a lot of cases. 

Integrated options such as hot melt high-tac adhesives and other properties ensure that there is a secure seal. The retention wings prevent these boxes from shifting about and provide a consistent unboxing that’s there. A pop-up assembly mechanism also saves time too.Build efficiency when designing and focus on these parts to make your packaging really shine. 

Custom Tape for Boosting Brands 

Custom tape, especially printed tape, is the ideal way to boost the identity of brands, allowing one to stand out from others. With so many different options for one to choose, including design, color, material of the tape, and so much more, it’s the right addition for your packaging needs. 

It allows for you to take one’s branding to the next level, offering the ideal first impression for customers.  You’ll be able to include tons of different options, including the logo, the design, and other phrases in order to let people know about the handling of the package contents. So how does custom tape boost the brand? We’ll go over that right now. 

What it Is 

Custom tape is special tape, allowing for businesses of all kinds to personalize this packaging with branding, designs, and logos.  Unlike regular tape for shipping, which comes in a brown and clear color and doesn’t have any text or design to it, customized tape is a good way to give lasting impressions to others. 

Custom tape is great for choosing the right tape types out there, and the right design colors and options, while also submitting artworks and logos too. Customized tape and the templates are also there to make designing even easier. 

With ten different standard colors there and one color standard to choose from, you’ve got branded tape for you to try.  The cool thing is that they don’t bill you for existing tape printed, and this also works for prints that are fragile, or even those that stop. 

Benefits of Tape 

Customized tape is great for business along with other kinds of industries. It allows for branding of packages, and gives the shipment the ideal professional look, and gives a more positive type of experience. 

There are other benefits too, which we’ll go over here. 

Better Brand Recognition 

In a world that’s ultra-competitive, branded tape is a good way to make the packages easy to see. 

Applying customized tape offers a more lasting impression, and it gives a more visualized reminder of the brand. It improves brand recall as well. 

With a lot of options, you can create the ideal design for your brand, and it can even help with the guidelines for branding. 

Professional Appearances 

You need to make sure that you have a professional and polished look to the packaging that you have. that’s where branded tape comes in, and it showcases the brand, along with the ideal first impression for customers. 

Customizing the tape with the brand name and other design elements does enhance the identity. Sure, tan and white tape is good for if you’re worried about getting something out, but branding tape just looks better, and it can definitely help you stand out, while also offering a professional package. 

It’s Cost Effective Marketing 

Finally, customized tape is more cost effective than other marketing efforts, leaving lasting impressions with your customers.  It turns the most basic of packages into branding advertisements, and allows for you to keep the costs low while talking about it with others. 

Compared to, say, traditional methods of advertising, custom tape is a very effective type of option. It lets you highlight the logo, brand, and a message promoting what you need without even needing to add additional advertising. It’s the best way to create lasting impressions without affecting your budget. 

It’s a good way to attract customers with an aesthetic look, and with so many different options, it’s the way to go. 

Enhance your packaging today and use branded tape.  Your packaging will thank you. 

Can a Bubble mailer Go in the Mailbox? 

Ever stand in front of mailboxes, and see a bubble mailer?  Maybe you’re wondering if it’s okay to put it in there.  this is something people have countlessly ruminate over, so let’s look over these mailers, and answer the important questions. 

Bubble Mailers: the lowdown 

Bubble mailers are basically envelopes with a protective lining made of bubbles. They’re basically a hero in the world of mailing and are used to make sure that the items get to one’s destination in a safe manner.  This is something that’s good for smaller items, especially little trinkets. 

When mailing these, the size will matter, especially if you’re sending something small. You wouldn’t use a huge envelope, right? let’s go into the different bubble mailers of choice. 

First, you’ve got the small bubble mailers, which are good for coins, jewelry, and letters.  They’re compact, so things sit nicely and secure. 

There are also middle-ground ones, which are good for video games, books, and even pieces of clothing. They’re good in space, without being too big. 

Finally, you have the big ones, which are used to send multiple things to people. They’re good for items that don’t need a ton of cushions but offer enough of a protective bubble that’ll really help with this. 

Now that you know a little bit about it, let’s figure out if a bubble mailer can go in the mailbox. 

So can I put it in there? 

You may be heading out to ship it, assuming it’ll just go in the standard mail. You’re sitting there, wondering if it’s right to do this, or just send it through the post office. 

We have the answers here.  you want to make sure that it isn’t too cramped, and the item won’t be hurt when you’re shipping it out, stuffing it in the mailbox. 

Here are a few tips to help you with bubble mailer mailing. 

  • Check the size, comparing the size of the mailbox to the bubble mailer that you have, and if the bubble mailer doesn’t fit in the mailbox, there’s the answer 
  • Don’t try to overstuff, because there is a chance things will get damaged if the mailer is bulging. If in doubt, send it in two different packages, or go to the post office for help. 
  • If you’re in doubt, you can also just send it to the post office 
  • [

Do Eco-friendly choices change these things? 

Obviously, we have eco friendly types of items, such as Kraft bubble mailers, which are good for many to use. 

They offer the following benefits: 

  • They’re made from sustainable materials, with the environment at the forefront, at the height of one’s thoughts without impacting the quality. 
  • They’re durable, so they’re made to protect your stuff 
  • They do have an aesthetic appeal to them, being both stylish and functional 

Now, you might wonder if you can just throw them in the mailbox like you would a regular envelope.  The answer is yes.  Many times they work just like a regular old envelope, so they’re safe to put in the mailbox. 

In the end, bubble mailers are a versatile and protective mailing item, with a range. You can also get sustainable ones, which is a great option for you to enjoy.

Bubble mailers are perfect for many reasons, and most of the time, yes, they do fit in the mailbox, so you don’t have to worry about it being complicated when you ship this, you just put it in there, and then go about your day as a result. 

Meat Packaging: butcher Paper vs. Steak Paper 

A lot of people in the meatpacking industry want to have the freshest and strongest cuts of meat transported to customers. You might wonder what the best men’s to keep steak tasting fresh and delicious, or the best ways to wrap pork in order to keep bacteria at bay. Meat packaging offers options that’ll ensure that the meat keeps its freshness and also provides the optimal condition. 

Butcher and steak paper are the game-changing items for the food industry, making a big difference when it comes to the meat that you love. Let’s look at meat packaging offers, and also why you should use one or the other. 

Butcher Paper 

Butcher paper is a thick, high-quality, and durable type of paper that the industry professionals will use in order to properly package various meats. 

There’s a protectiveness that preserves the freshness, and also uses a hygienic means to protect the meats from the elements. 

This is something used to store cuts as they’re transported and is the go-to for protection during transit.  When used to envelope the meat as tightly as it can, you’ll be able to lower the contaminant exposures. 

There are specific meats that work best for this though.  you want to use larger cuts of meat, especially briskets and roast.  This is good because it will offer ample protection for as big of cuts as you can get. It’s also good if you’re going to wrap meat and then freeze it, as you’ll be able to mitigate the freezer burn that’s there through this. 

Steak Paper 

This is similar to butcher paper, and this is used specifically for wraps and steaks, or other foods that need better presentation. It makes sure that the steak is nice and presentable, while also looking incredibly appealing to customers too. It maintains the freshness of these steaks, ensuring that the meat is kept excellent during transit, and selling as well. 

This is best for slice cuts, but you can use this for seafood, full chops, and also sushi too. It’s good as well for sandwiches, especially if you want to make them mouthwatering and good, based on the ingredients that you have. 

The Differences 

If you’re struggling to determine which is better for which, let’s look at the difference. 

First is the thickness.  Butcher paper is thicker, far less flexible, and usually uses kraft paper, which is strong and contains some form of wood pulp. Steak thinner uses kraft paper and coated surfaces too. 

Steak paper does rely on flexibility to wrap these in, especially with larger thickness too. 

There are also different materials with this too. Butcher paper uses kraft pulp, and combines caustic soda along with agents for sizing, and steak paper uses poly coatings on wax surfaces.  Butcher paper works to prevent leakage through the packaging, and is FDA approved for being moisture-resistant too. 

The waxed surfaces, along with the poly coating of the steak paper is grease-resisting, especially if you wrap this around the steak as well. This ensures that the steak is fresh, even when transporting this over various distances. 

Advantages of each 

There are advantages to each, and we’ll go over those. 

Butcher paper: 

  • More versatile 
  • Easier to handle 
  • Is considered food safe 
  • Easier to customize to specific needs 

Steak paper: 

  • It’s eco friendly, so it appeals to health conscious people 
  • It’s moisture conscious, so you’ll be able to prevent spells 
  • It’s best for presentation 

Overall, for durability you want butcher paper, but if you’re looking at looks, you’ll want steak paper for these needs.  

Best sustainable Packaging Strategies that work 

We’re living in a world where you have to be sustainable. Many businesses are taking the plunge and providing eco-friendly practices that bolster a better, greener sort of footprint. When you’re looking at the packaging world, plenty of businesses make choices along with tradeoffs that allow them to grow. There are tons of strategies that are successful, and they promote this type of packaging, which aligns with the sustainability in your mind. Here, we’ll go over the sustainable strategies that do work. 

Packaging Material Locations 

One big thing is where it comes from. Even when the packaging seems to be sustainable, it’s negated if you have a packaging provider that’s far out.  You want to make sur that you don’t eat up the costs and any problems, as this can cause a negative footprint that impacts the goals for sustainability. It’s also far easier to get someone that’s closer to you, so getting a local source is better for this. 

Packaging amount 

You want to use the correct amount of packaging. Getting rid of any frills or anything that’s added and doesn’t bring value to the product is integral. With a lot of competition happening everywhere, businesses will get creative with the packaging that they offer. This lets them stand out, and also will help with making it easier for the packaging to be sustainable.  Using too much doesn’t look good these days, and customers will mention this.  Preserving the world around you is something worth focusing on, so make sure you’re only using what’s absolutely needed for packaging. 

Container Size 

Shrinking the packaging in order to fit into smaller container sizes is good for shipping costs, and also reduces the amount of materials that you use. 

You can also get more customized packaging that fits the product, catering to the sizes that are there 

If the business model requires it, you can also use packaging that’s standardized so you only need a few box sizes. If you can do this, it also will save you money and look better too. 

Mixing Materials 

It’s not something that you should do for your final packaging. For instance, plastic and paper shouldn’t be mixed, since they won’t be easy to recycle. 

If there are different materials that are put together, you won’t be able to separate them for packaging and recycling. 

So, choose one or the other. Corrugated packaging is totally recyclable, and provided you use eco-friendly links and tape, you’ll be able to create a sustainable solution. 

Less Virgin Pulp 

You want to make sure that you use virgin pulp less. Virgin pulp is done by cutting new trees down. This is actually not good for packaging and ends up creating a problem down the line. Packaging materials that come from recycled materials is actually way better. Try to go for these, as they can offer a better result. 

Avoid the Instances of Over Packaging 

You want to make sure that you don’t put too much in a bag. This is during the manufacturing, or even the retail step. There are tons of touch points, and you want to make sure that you don’t have too much in a container. 

You should make sure that if you’re going to put multiple things together they won’t be messed up by doing so. Be mindful of the types of packaging that you offer, and from there, create sustainable, easy solutions that’ll impact every aspect that you have.

Try this, and you’ll see great results in the packaging that you have to create a sustainable, better future. n