Tag Archives: recycling

Tips to Create Sustainable Nutrition Bar Packaging 

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Nutrition bars are those that can offer a healthy body, and you can also make them eco-friendly to make the brand stand out, through the different messaging, and the activities for the marketing. You may wonder if there is a way to make them sustainable, in a way that’s totally recyclable, and also paper based. 

Packaging is something that does offer the products another layer of the protection that’s needed, and you can also make these customs to provide a story, the values of the company, and from there, turn them into customers that are loyal too. Building an unboxing experience that’s unforgettable is one that offers the possibility of growth, loyalty, and the voice of the community. Here are a few things to consider with the packaging. 

Box Types 

The first thing is to figure out the box types to use. You can also look at the different types of packaging options. Folding carton boxes are usually the type to go, as they are easy to put together, way cheaper than using a rigid or mailer box, and most of the time, they’re printed to showcase all sorts of branding aspects that are there. 

If you’re willing to take it another step, there are display boxes, as they are pre-glued in most cases, and can be flattened too. Just like with the carton boxes that are folding, and then get popped up once again into a place to take up the box shape. 

The boxes are then displayed on the store, or on the shelf, as a means to showcase not just the logo, but also the branding, and offers customers a chance to look at the product that they’re getting before they buy it. 

SETBAR is a good example of this, as they are organic, gluten-free, and also are non-GMO, and are put in display boxes that show to clients what they’re getting before they order. You can get carton boxes as well that are sent to customers, catering to the needs that they have. 

Consider the Primary Packaging

The paper and the bars may seem like they’re eco-friendly, but if you’re getting plastic to package everything, you’re defeating the purpose. The usage of the plastic that’s in that pretty much screwed over how eco friendly it is. The simple solution for this, is to look for different means to wrap the bars themselves in. 

Compostable packaging for example, is a better option. Clif bars, a very popular nutrition bar company, is looking to change their wrappers, and are implementing this directly into their packaging. Plastics are starting to become more and more sustainable too. There are now biodegradable plastics that you can buy as a substitute for this. 

If you’re going to still use the same old wrappers, whether for budget or other reasons, you want to make sure that you give them a means to know how to get rid of the bars when they are done, and also, let them know how you’re trying to be more green. 

Go for Sustainable Inks 

Finally, consider the inks that are there, and go for something that’s an alternative to the current petroleum-based ink that’s there. 

Water-based and soy based inks are becoming more popular, with the latter offering better colors, less chemicals, and also doesn’t really take long to degrade as well, and are a good option for this. 

If you’re looking to go green with this kind of packaging, you’re not alone. The best way for you to figure out what to do with your packaging, is to take some time, and consider sustainability. 

All about Smart Packaging 

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Packaging is changing a whole lot and with unboxing gaining so much popularity, the way that we package our times is definitely something that companies have started to fix. Fast-forward a few years, more and more companies have added other elements that are good not just for making the lives of customers better, but also boosting the brand value. 

Technology within packaging is becoming more and more popular, and smart packaging is something that’s already a billion-dollar industry but is looking to grow by 2025. If you’re looking to try smart packaging, then definitely consider this, and here, we’ll tell you how to utilize smart packaging. 

What Smart Packaging Is 

This is packaging that extends beyond just normal aesthetics, but also looks at functionality with the digital world. 

There are two types: active, and intelligent packaging. 

Active packaging is how you determine the life cycle, shelf life, and also the product quality, while it’s within the package. 

This includes shipping, storing, and the like. 

This is because technology actually controls the elements that may harm this, such as making sure that there is not too much moisture, they prevent oxidation, and also controlling the temperature of the location of the product to prevent food spoilage, or other product spoilage. 

Then we have intelligent packaging, which basically adds functions that are, well, intelligent, in order to enhance the values that the product has, and it makes the experience the consumer has all the more better. NFC tags that are on different products, or even barcodes that different users can use to find out more information are examples of this. 

Why Smart Packaging 

Why should you have smart packaging? Here, we’ll discuss a few of the benefits that smart packaging offers. 

First, it protects the products better. Active packaging of course, protects the products that you have, from the moment they leave the facility, till they get to the customers that you have. Smart packaging does protect them from moisture, other agents, and also light that’s harmful. Active packaging helps the product last a lot longer, make you a lot more trustworthy, and improves the product upkeep. 

It also saves you some costs. If you’re constantly spending time poring over the logistics that are there such as storage, and also the supply chain, and sales, you’ll be there for a long time. With this kind of packaging, you’ll be able to protect the packaging, and you won’t have to deal with the problem of the materials being too bulky, and the extra packaging gets eliminated, which makes this durable, lightweight, and easier for shipping and storage. 

It’s also a marketing tool. Smart packaging aids in the value of your product marketing, helping it to stand out, giving customers a selling point that does enhance this. It actually can improve the way people look at the packaging that’s there. 

Finally, it boosts your brand’s image. With more and more marketing, more and more recognition, and a better branding image, smart packaging is definitely something that shows off the investment, the confidence, and the quality that is there within the products. Most customers know this, and it can help make it better, and can also translate to loyal customers too. 

Packaging that’s intelligent is also very eco-friendly, making this more sustainable than before. Developing this does depend on what you’re selling, the product ingredients that’s there, the funds that are there, are all great starting points to help with brainstorming this, and translating all of this to brand products, packaging, and so much more. so it’s worth considering for your brand’s image as well! 

How to Increase Brand exposure 

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There are a lot of different ways to make your brand stand out, but creativity is at the top of this. Those that are simple, minimal, but bold definitely stand out, but you want to make sure that you have the proper brand exposure customers want, as it creates proper customer retention, which is the ultimate goal for companies. 

A good strategy for brands is to communicate exactly what the brand is, and here, we’ll go over the best ways to improve the brand exposure for a business. 

Go with the good First 

When you’re creating a brand, you want to put the good foot forward.  Talk about what customers like and resonate when it comes to the brand. Using this, you’ll be able to create higher levels of exposure for the brand, and it helps to highlight the good stuff that the brand is all about. You should highlight all that good, positive feedback you’ve been getting from customers. 

Offer value. 

You wnat to make sure that you offer proper value, and it’s something that a lot of people do like, since values help to connect with the markets better, and offer a lot of insight and benefits as well. 

Look at what customers want to interact with as much as they can, and then, provide content that demonstrates all of this. For marketing that’s content driven in order to have an effective measure to this, you can give them something useful and new, as that’s the secret to proper brand exposure. QR codes on packages, or even incentives for customers to buy again are good. 

Create the right brand identity 

This is something that you should have in place, since this will help develop who you are. Create a personality, stick with it, and be consistent. This properly offers humanity for the brand, and also will resonate with your target audience. You want to make sure that you show the different parts of your brand when communicating this, to help them better understand who you are. 

Tell the story 

You want to make sure that you create a good story, something that’s compelling, crisp, and will help with brand exposure. Don’t make it depressing or sad, but just communicate and offer an honest measure of the brand, along with purpose and creativity that’s there too. 

You want to make sure that you tell people about it, and offer humanity, as this is something that gets a lot of exposure super-fast, and it will impact the way people look at the brand. 

Work with Relevant brands 

You can create relationships with brands, especially those that are relatable, but aren’t considered a competitor directly. This is great for those who want to reach audiences that are new, boosting the brand awareness that’s there. 

For instance, if you’re an artist, you can partner with some business that offers home goods, creating a collection hat’s collaborative, and this of course can help boost your brand and business. 

This is a great way to get the word out to others. Plus, with two places promoting the brand, yourself and the other person, this offers a new way to look at brands and understanding them. 

With that said, you’ll want to improve the brand, offer proper brand awareness, and grow as well. You’ll be able to, with this too, create the best brand that you can, and really make it shine. 

This is one of the first steps for brand development and is necessary for a lot of companies to be successful, so don’t neglect any of these steps when creating it. 

Inexpensive Packaging Ideas 

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Packaging is more than just a means to your end, but it’s actually something valuable.  The most trendiest types of social media strategies include creating packaging that’s sharable, and so many people are doing this because it gives not only proper brand recognition, but good exposure without missing out on the potential customers that are there. 

You want to do something that is creative, and won’t break the bank, and that’s something lots of businesses struggle with. Here, we’ll go over the proper inexpensive ideas for packaging that you should be trying. 

Box with Die Cut 

This is something that’s classic but is one of the most affordable types. You can get something that’s super simple, and it can match the branding style without looking super fake and engineered. Simplicity is something that works well, and you can use straight tuck end structures with printing that’s in full color, and it’s also not as costly as one might believe it is. 

Inside Surprises 

A cool thing that you can also add, is a design on the interior of this that’s printed on, and it’s very cheap too. 

This is becoming a lot more popular since unboxing does thrive on this. 

Patterns to Print 

Patterns are something that people like, and if you use this on minimal designs, it really does shine. 

Printed patterns can be done in a lot of cases at no, or minimal additional costs, and you don’t need a bunch of things to get this look, just a decision, and a little bit to invest it in. 

Digital Options 

Digital is probably one of the best ways to innovate the way packaging is and offer a personalized consumer experience. 

Digital printing is also cheaper, and it offers a better trajectory for packaging along with printing. 

The offset does offer a better output quality too, and it can actually be simple to add to the average corrugated box. 

With more and more digital printing becoming way more popular, you will see that it saves you a lot on ecommerce and corrugated printing, and you’ll also save a lot of money while also getting the items back in a much faster manner, since digital printing is way quicker! 

This also saves you a lot of money too, as you don’t need to get as much for tooling and setup, and a better turn time. 

Sleeves that are Custom 

One cool thing that people like to add is a sleeve around the box, and you can personalize this, even with a minimalistic design, and it oftentimes heightens your unboxing experience, for a fraction of the price point that normal custom boxes will be costing you. 

For companies that are keen on not only being efficient in costs, but also ecofriendly, this is one of the best things. 

They don’t mess up the structural integrity of the box, and customers can either ruse this again, or toss it. Plus, you can opt out of adding more paper and other materials that are usually included in goods that are perishable, and you don’t have to spend as much in order to be creative. 

Foil Stamping 

Finally, consider foil stamping and other options.  Hot foil stamping is way more expensive, but you can get regular, cold foil stamping, embossing, and UV, and it doesn’t cost a ton in terms of the packaging, and the cool thing, is that it offers a creative box without breaking the bank!

These are all great options for fixing your ability to send out your packaging to others in a way that entices them and gets them interested. 

Flow Wrappers or Over wrappers 

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If you find yourself debating between flow wrapping or overwrapping, you’re not alone. There was a lot less options, especially when it wsa just polypropylene, cellophane, or other flexible packaging. It was something that was always…so simple. yet now, there are different flow wrapping to try, and you may not be sure what to do. 

We’ve compiled a means for you to look at all of the different ways of looking at it, and also, how you can decide whether you want to get flow wrappers, over wrappers, and also help you make the ideal decision that’s possible. 

Flow Wrapping 

Flow wrapping seems intimidating, simply because it’s complicated, requires specific equipment, and it may not work for you. But it’s a very straightforward process, and it’s something that’s properly wrangled as well. With this, you have to just do three little tasks: 

  • Fill a bag with the items 
  • Seal it 
  • Send it out 

The packaging does offer consistency and protection, with good aesthetics as well. Flow wrapping oftentimes usually has polypropylene packaging which comes with this. This is oftentimes used for affiliate marketing, samples of product, coupons, different mailers, ice cream bars, candy, ice pops, baked goods, and small industrial items or medical devices. 

The devices that are there come in various horizontal forms, seal and fill units, and different variants, and some also believe that they do offer servo motors as well. This also is something that may best fit the needs, depending on the product that’s there and the volume of what’s needed. 

Overwrapping 

This is a bit more dynamic, as it can be a wrap cylinder that works with containers and cubic products, including boxes. This is used for wrapping different bundles, collation, and other aspects of this. It’s something that’s wrapped as they go down the conveyer belts that are there. They utilize cellophane and other kinds of films. The applications of this include boxed options including health and beauty items, produce, and tobacco. Overwraps also fit inside luxury packaging, and cosmetics too. This is something that’s largely dictated by different products, and also the volume of the items that’ll be repackaged. 

What’s Best for you? 

If you’re looking to figure out which one is best for you, the best way to figure this out is to answer some questions. If you’re going to pack tobacco products, then you’ll want to go with an overwrapped. For candy, then a flow wrapper is best for the needs. 

If it’s produce, then you want to get an overwrapper to help with this one. If it’s magazines or something tha’ts made of paper, then a flow wrapper will offer your best needs. Finally, if boxes are the name of the game, and you want to fully wrap those, then yes, you can use an overwrapper to offer the best machinery that’s possible for your needs, offering a truly amazing, remarkable experience that you won’t be able to get enough of. 

For a lot of people, getting overwrapping is a great way to boost your machinery, and also help you to get the best results that you can out of this. 

If you need something new to help you get your wrapping to the level that you want, you’ll definitely want to make sure that you talk to a packaging facility, and to make sure that, if you’re someone who is dealing with that, that you figure out what’s best for your needs, and from there, choose the packaging that’s right for you, and to help you get the results you want with your packaging.