Tag Archives: CustomerEngagement

How Multi-Sensory Packaging changing the Unboxing experience 

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When cultivating an unboxing experience, we usually think on a visual level. Obviously this makes sense because most people are going to see the item first.

But, what other sense will people use right next to visuals? Touch of course! touching a package and feeling the items can also tap into those memory chambers, and also create an experience that’s memorable. 

With that said, crafting multi-sensory packaging can be a bit of a process.   Some people like to use smells, or a free little gift such as a mint for taste association. Here, we’ll go over the sense of touch, and how to make it an impact in your packaging. 

The Designs for Touch 

Touch designs focus on different senses and various traits you can feel well, with your hands. 

Obviously with smells you integrate that into the packaging, and for hearing, there might be a sound. With touch, you want to create a sensation through touch that fits the packaging.

Textured materials is one common area.   It can be a variety of pattern that feel good on the hands. Think of how fur feels under your hand. It’s nice, right? It is a design that’s textured and remembered.

Holographic printing is another one.   You can add a cool holo design with an embossed edge that customers will love for their packaging. It also feels good against the hands.

Then there are temperature-sensitive graphics. This is a newer one, and involves touching an area, and then making a hot or cool sensation, or even just a soft sensation. 

All of these work with the box, and in turn create a packaging experience many will remember. 

Who Uses This? 

Anything that want to tape into this disregarded sense is usually going to benefit from this. high-end retail is one of them. When you’re selling high-end designs, giving these items that personalized feel does improve the experience.

Subscription boxes are another. If you have a specific item or feeling that the customers love, adding it to the box really improves this aspect.

Then there are creative marketing campaigns. Anything that’s looking to tap into a new or unique market will benefit from this, and should be considered when choosing a design.

The Benefits 

There’s a lot of benefits to be had when you start to focus on touch. Touch is a connection. It’s also one of the five love languages people have. When you incorporate touch into your packaging, it creates a memorable experience and in turn, fosters emotional connections. 

It will also improve brand recall. People remember  brands because of associations. They do just this through their multi-sensory packaging, cultivating experiences that are memorable not just for those who are involved, but also those who are looking to add a better, more immersive experience for everyone. 

The Future of This Packaging 

These days, you have a lot of great benefits and trends to be had. 

Packaging that integrates various multiple senses, such as sound and scents is usually used. This creates an immersive experience for all that’s involved.   You’d be surprised at just how much of a difference all of this packaging will have, and the fun that it will bring to your packaging.

Overall, when you build a multi-sensory packaging box, you’re not just creating a packaging experience that benefits one person, but many people. Consider this if you’re looking to expand your brand and not just make it visually appealing for customers, but also tap into an overlooked sense, to craft a really fun experience that will make a world of a difference for all of the people that buy. 

Why Personalized Packaging offers Leveraging for Customization 

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Personalized packaging is growing super popular these days. In our growing world, people want a personalized feeling to the items they get. It helps to foster a connection, and also makes them feel like they’re a part of the team.

Personalized packaging is great in modern consumer markets, especially those of a younger market. Here are some reasons why you should use personalization in your packaging solutions. 

Data-Driven Personalization 

There are so many unique ways to create a tailored packaging experience. The first place a lot of people look is the data. 

The right data really helps with getting a feel for customers. Surveys are a good place to start, but you can get digital printing in place for personalized packaging. You can take the customer’s name and put it on there, such as inside the box. Another example is adding a little note addressed to them, or maybe a freebie that resonates with what they’re buying. 

There are many different ways to make it personalized these days and with the rapid movement of smart technology, it’s become more commonplace than ever before. 

Why go Personal 

You might wonder if personalization really matters. The answer is of course, yes.

With personalization, it brings forth customer engagement, fostering more loyalty to the brand. Customers that are able to get something personalized from brands tend to feel more welcomed and valued than those that don’t.

The second one ties into unboxing experiences. When someone unboxes, giving them something more personalized with their packaging makes a huge difference. They’ll be more excited, and they’ll show off to their audience just how much you care. in general, it makes the unboxing experience soar, and even better for you. 

What Brands Use This? 

Well, there are a lot actually. We all know about the share a coke campaign in 2011, but there are other ones.

Heinz is another. They made a similar campaign, but with soup, where you can send soup to someone who is sick and they can print on the label “get well soon X” on it, and the customer fills this with random names. Heinz donated a portion of that money to children that were hospitalized, so it’s not only personalized, but goes to a good cause.

Frito-Lay is another, as they put faces on their packages. Bud Light uses football teams on their packages. Licious is a brand that prints the images of customers loyal to them. 

Finally, there is IPSY, which encourages customers to fill out a survey and then every single month, they send out five personalized sample products every single month to their customers, based on their needs. 

There are so many more, but we’re seeing as well that more brands are encouraging this. With the age of digital and smart packaging growing stronger, there’s a lot more that is going to come down the pipeline too.

How to Design This Packaging 

When going personalized, you should always try to have the goal of customers that are happy with the choices. Some customers may like it when you send little gifts and freebies. Try to make sure that you get a survey, or something else, that’s made with them in mind.

Make sure not to overdo it. a little here and there is good, but too many looks almost a bit tacky, which is what you don’t want.

Overall, when you go personalized, make it special. It’s a great way to stand out and here, we went over a few ways to make your packaging stand out and look magical for you.