Tag Archives: cardboard box

Why Does Packaging Matter 

Posted on by

Packaging is the first and initial impression that customers will get whenever they browse the items you provide. 

Some mention that you shouldn’t judge books by their covers. But the right cover does boost the sales. The right, suitable types of packaging will craft the same overall effect. 

Here, we’ll go over the different reasons as to why you should make packaging a big priority. 

Overall Protection 

When customers get products, they check to make sure they haven’t been tarnished, spoiled, or further damaged. If they find that the product is ruined when they get this, it creates a negative impression one has on their business. This leads to poor feedback, and customers leaving. 

You should make sure that you get packaging that’s top quality, in order to protect these products and prevention of further damage. The materials that are chosen to need to be robust so that breakage, spills, and further product damage doesn’t occur. 

For instance, if you were to ship out items that were fragile, a corrugated box is the best secondary packaging. 

Corrugated material is strong enough for resistance of crushing, and prevention of this from further breaking, which is why a lot of people will keep this in mind when they’re choosing the packaging materials that they want to have. 

Safety of Products 

Health along with safety are very important for topical and edible products. Cosmetics, along with food companies, need to go to better lengths in order to ensure that the product is viable, and safe too. Contaminated and spoiled products lead to bad reviews. 

In order to craft products that are safe, you need good materials for packaging that do prevent the products from being further contaminated.  A lot of packaging, especially in the world of cosmetics, do need some air-sealed types of pumps. They ensure that the active types of ingredients aren’t exposed, and thus, from there ruined for people. 

Better Marketing 

It’s also good to have good packaging because of the marketing that comes with this.

Remember, if your product packaging doesn’t wow the person, they’re not going to desire it.  Product packaging is a vital tool for marketing. 

Pay special types of attention to the product. From containers to shipping boxes, to even labels, they’re important for supplies.  This is why, when this is in place, customers get impressed by the quality, and the service that’s used to get this order in place. Customized packaging is vital, as it lets you establish proper branding and image. That in turn will help with appealing directly to the customer base that’s there. 

Better Accessibility 

The decisions that are there when someone selects and designs packaging does impact the experience of a customer. 

A customer won’t be happy if the lids, bags and boxes aren’t easy to open up. Make sure that the packaging is integral to the maintenance of different products that are inside. 

Being Sustainable 

Finally, you want to make sure that you have customized packaging because it is the more sustainable option when compared to others. 

This type of packaging does provide a more competitive edge compared to others in the same industry. Using stretch wrap, packaging peanuts, and bubble wrap will create waste, and a lot of customers do pay mind to this. they don’t want it, and if you want to keep customers nice and happy, then you should always make sure that you also focus on the sustainability options. 

Now that you know the reasons why, you should start looking at your packaging today to highlight the branding and provide the best experience you can. 

Packaging Stationery Products 

Posted on by

Stationery is something that’s very interesting, because in order to do well with this, you want to make sure that you humanize it. 

Thank-you letters and notes are good, and stationery is something that’s become quite unique for a lot of companies. 

With the pandemic making human interaction a mess, you want to make sure that you let people know that you’re happy to give them something or thanking them for the purchase. 

Here are some stationery packaging designs that are good and will bring smiles to the faces of customers. 

Crane 

Crisp and clean paper is something that you can’t compete with.

Paper quality along with the messages are a driving force to bring about the best experience that recipients can have.  This gives thought, care, and helps with message crafting. 

Crane is unique because they offer an intimacy that you get from their physical messages, and this is especially true during a very technologically-advanced sort of time. 

They’ve changed the packaging, providing a rigid box that will protect these items, and also looks good on shelves in office stores and spaces.  They also use engravings, along with some secondary colors to provide warmth, along with a minimalistic look.

It is great too, because you can use this, and it’s different from generic paper. 

New Zealand Public Service Association 

The New Zealand PSA is something that’s interesting because it’s stationery that actually targets intriguing cases and provides a cause and means for people to support. 

This packaging and stationery is targeted to discuss the pay gap between genders, a problem in New Zealand and other places. 

They use a white, soft pink, along with a copper that’s used to push out the gender norms which are outdated, further reminding people of the ongoing issue of pay imbalance between women and men. 

Furthermore, they utilize customized inserts in order to show that women get pushed into a mold, one which society creates for them.  This packaging provides awareness to issues, and also allows for empowerment, and push towards better pay. 

Louise Fili Brilliant 

This is a unique type of packaging, especially since it’s for pencils, used for creativity.  They’re made for adults, and it gives them a chance to write and tap into those creative needs that they have. 

They use a printed rigid box, which gives them protection and storage that can’t be beaten. 

This packaging further provides a delightful look, and it gives a more vintage sort of look with different patterns, fonts, colors, and even hints of some shine in order to provide a complement to more metallic sorts of pencils. 

While colored pencils have been something that children use a lot, these are good for adults to harness their creativity, and imagination. 

Handmade Memories 

This is a packaging of stationary that MH Studios has made and is made to bring about the importance of care in messages that are personalized. 

The brand is further signified through different primary colors including cream, lavender, and the like, in order to provide more refined and modest types of composition. The golden logo that’s there adds to the premium experience. 

They use a customized tray and sleeve type of box for this, because it lets users easily access these products from the desks, shelves, and the like, while also offering protection to integrity and quality of each of the contents. 

Further, there’s a ribbon within this, and it allows for a variety of different selections of sheets, so you can get them out without wrinkling them.

The packaging was made to be thought-out, as a memento to make it a unique experience. 

Balancing stability with Trends in Packaging 

Posted on by

Stability is the main focus of many brands and converters.  In fact, it’s actually one of the biggest priorities today.  Trends that do conflict with these, especially when you’re dealing with customers who pay attention to this. Building sustainability is the future, and here, we’ll talk about why this is at the front of everything. 

The Landscape of Trends 

As we start to move forward into later 2023, even 2024, we have to look at the current trends, including what’s becoming more easily accessible to people.

One of those things is sustainability, as this is starting to become more important. Lots of customers want more effective resources, and don’t want food to be wasted or spoiled. Customers are also more in tune with the environment than they were before. 

Regulations are starting to be implemented in order to commit to the goals of sustainability, which have since become more aggressive. 

All of this is happening near the packaging levels and spheres, which is why a lot are paying attention. 

Did you know that packaging waste accounts for about 10% of the carbon footprint in total?

The one catch 22 that a lot of people struggle with however, is that despite their efforts to prevent waste from being made, they end up creating more and more waste.

One example of this is in the realm of ecommerce.  With more and more people getting boxes, and more packaging used for these items, and more liners in place, especially for safety concerns, this can actually create more excess. This is something that customers have to struggle with too, since they want to support their favorite companies as they try to scramble and navigate this problem. 

There are a few trends to consider, which we’ll mention below. 

First, is health along with wellness. A lot of people are now more focused on general wellness and health, and on their habits, especially dietary, social, and even financial. They spend money on self-care items to help. 

Another trend is urbanization and convenience. People want things that fit into the lifestyles that they have. Many are busy, so they want packaging that’s easy, so they’re not sitting there fighting with wrap rage just to get their coffee started in the morning.

More as well are becoming aware of the type of hygiene and care they have, which means that they want packaging that’s safe and traceable. They want to know exactly where the product originates from, and also where it’s being protected and secured. 

Finally, many customers crave individualization. This means more and more SKUS in their business, and also more ways to make it personalized for the customers. 

How Digitalization has Helped a

 A lot of new and better technologies that boost the interactions of customers have helped with engagement, and also increase the data along with connectivity.

Some have moved towards digital solutions for their packaging in order to reduce waste.

But how? Well, let’s look at ecommerce. With the sales rising, and more and more wanting goods to come to them faster, people want to make sure that they have tools which are sustainable. A lot of digital items also are great for collecting waste, and also are good as well to sort out different recyclables, thereby closing out the loops. 

This allows for the resources used within the past to be put back, and also utilized in further production activities. 

These trends in packaging have offered more ways to be efficient, to minimize waste, and also to focus on the reusing and recycling of materials, benefiting everyone, especially the customer, in the process. 

Custom Poly Bags 

Posted on by

Poly bags are ideal for securing your products, the shipments, and are good for branding. Plus, they’re totally recyclable. 

Most guidelines form amazon state specifically that ply bags are good for packaging different products with a large scent, any liquids, or other products that might destroy or spill onto these shipped types of packaging.

Here, we have a screenshot of the different types of poly bag packaging that’s used. 

Poly Units 

Poly units that protect the requirements for most packaging need to have the following: 

  • A five inch opening or greater, especially measured when it’s flat.  If this is there, you need to make sure that there is a label on this to tell people about suffocation. A failure to have this there will cause the items to be pre bagged 
  • The warning needs to be placed in a location that’s easy to see, and a size font that’s legible on the bag 
  • The thickness needs to be at least 1.5 mil for most bags 
  • It must be seen through 
  • The bag needs a barcode that’s scannable in the bag, or have an ASIN or X00 on the outer part of the bag 
  • It must be totally sealed 
  • It must not stick out more than three inches past the product dimensions 

Scented items such as incense, candles, or even bully sticks that dogs can chew on, must be bagged and sealed to prevent that scent from being absorbed into different products 

All of the poly bags that are greater than five inches wide need to be used for different packaging and must have a suffocation warning on them. This is because it provides sellers with everything that they must do. 

Custom printing does need to have this warning, unless the person supplying this wants to have a generic warning about suffocation 

Also bear in mind that there are different font sizes to be used.  Some bags have even been sent to the business back from the FBA places as they didn’t follow the guidelines for the packaging. 

We also recommend that you add branding or logo to this. Printing one’s info for contacting is a good way to give customers every chance they can get to find out where their products are coming from. 

Many other kinds of prints are usually recommended for printing these packaging products directly from amazon. For electronics and other sensitive products, you might want to have a printed static shield bag to keep the statistic from getting to the product, and the bag printing tells the customers about said product. 

These minimums are important, as without them, they can cause you to waste money, especially after sending it back.  For best results, always make sure that the product follows these guidelines before you send it out, in order to get the best results from the product that you can.

With that said, talk to the supplier to find out about all of the right types of poly bags to do, along with fast turn times, minimums that are low, and also some of the other cool aspects that printed poly types of bags are used with retail and amazon packaging.

To get this, you just need to talk to a supplier to discuss the size of the bag, and the thickness that comes with it, along with desired artwork.  You get the minimums, the lead times, and the like, with most of these being shipped within 3 weeks or less.  Plus, you can also get some of these orders with free shipping if you buy in bulk. 

What Kraft Paper is for Packaging 

Posted on by

Kraft paper is something that a lot of people have decided to start using, as it’s a more sustainable form of packaging. Kraft paper has in fact made even more contributions and impact in order to meet the demands there.

While there isn’t any doubt that kraft paper is super popular, and the capabilities of such continues to get bigger, you might wonder why that is. 

Here, we’ll go into why kraft paper is the best thing for those in the realm of packaging. 

What Kraft Paper Is 

This comes from the word meaning “strong” and it’s literally that. 

Kraft paper is a tear-resistant, durable, and brown paper that’s made with the kraft pulp, and the process surrounding this.

It’s best for creating wrapping that’s durable, and also for cartons and boxes which are rigid, and this is also available in a variety of different colors, shades and the like.

Ideally, it’s perfect for branding and other solutions too! 

The surface of this is properly textured, creating a finish that’s high-quality, and premium to the taste, and also makes it rustic too. 

How it’s Made 

This is actually not a new packaging process. In fact, it was founded in the 1880s by Carl F. Dahl, who lived in Germany.

During the manufacturing process of paper, the wood gets pulped, which means it gets ground up directly into a pulp shape first and foremost. However, Dahl managed to treat this pulp with different chemicals, and in turn, this created a better strength, and a more impactful pulp that works, especially with the sulfates as well that benefited from the strength of this.

Originally, this was used directly as a material for wrapping, and it’s more durable, sturdy, and better for packaging and other solutions, especially when we look at the boxes that we know of today

How this differs from regular paper 

Some people may think that this is the same thing as regular paper, but that’s actually not the case.

Did you know that kraft paper is a lot stronger. 

Because of the process used to create this, more lignin is then stripped away from this wood pulp, and this in turn leaves more cellulose for the paper, so it’s much more tear-resistant, and more durable as well in terms of characteristics. 

Kraft paper also tends to have a more porous nature than regular kinds of paper too, so it’s a little bit less effective when it comes to printing.

However, it does succeed when used in debossing, and foil stamping, so if you like those finishes, this is some of the best types of paper to use. 

Uses in Packaging 

These days, kraft paper is used primary for corrugated packaging, especially boxes, and even some cartons as well. because of the durability of this, and the benefits that this offers to the ecommerce world, this is one that can withstand a lot of the harder shipping situations, without impacting the overall results of the box. 

So in turn, you can use kraft paper for a lot of great things, especially for shipping and creating item durability that matters a whole lot! 

Kraft paper also is used as well for a lot of businesses because this offers a lot of sustainability options that are there. It does portray more eco-friendly types of initiatives, especially since it’s brown, rustic, and also offers a rawer look to the kraft paper that’s there. 

It’s versatile and offers a larger range of the innovative packaging that’s utilized in the industry today for your uses as well too.