Tag Archives: packing

Packaging for Baby Products 

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While the current birth rate is quite low, the attention that the world puts on childhood is still at an all-time high. With the advertisements that target children, other controversies, and the like, more and more parents have become aware of the products, and they want to make sure that they make the correct purchases for their kids. That’s why how you package your baby products plays a vital role in the sale of these. 

Here are some tips for you to make sure that your packaging shines, especially for this hard demographic. 

First, let’s talk about pasta. Dalla costa is one of the main pasta companies that actually creates pasta targeted to children that are interested in devouring all of the foods that they can, but also those not interested in that sort of thing.

This pasta comes in different shapes, colors and the like. They come in letters, transportation, and animal themes. With transparent packaging that makes it appealing, and a label made of cardboard that can be thrown into a toy by those who are artistic, there are multiple uses for this.  This is great, especially for the creative kids out there, and it does inspire the parents to purchase this healthy food for their child. 

Next, we’ve got Drazil, which is a tea for kids. This is a healthy tea that tastes good, but also provides the vitamins and minerals that children need. It’s an herbal tea that’s made via a fruit infusion. It’s hard for us to really resist this, with the fun chameleon on the cover, and illustrations of fruits and the like that are cartoonish, but realistic. It’s an infallible recipe that makes everybody happy. 

Then, let’s look at how Kellogg’s does this.  cereal boxes are usually the ones that kids jump for, and the cookie box is one of the most important.

With over thirty years of marketing, it’s a consolidated visual, and it takes some sort of creativity to create something new, with a fresh message. Well, Kellogg’s does that, and with a graphic that’s black and life, this is one that’s creative for a lot of people to enjoy. A lot of people both young and old like cereals with unique premises, and this is something that, for those who like to package children’s products, are able to shape the preferences and choices that the child has for the products that they love. 

Then of course, there is morning kiss, which is a toothpaste that is made specifically for kids. While children hate brushing their teeth usually, a morning kiss does it better. With a packaging that’s colorful, and an illustration that’s crowded, but also playful, this is one that  children will love. It’s good for convincing children to jump on board and start brushing their teeth. This is more of a fantasy for children, and it’s a good way to market to children in ways that the normal, traditional artwork just won’t cut it for them, and brings a unique flavor to the table. 

Finally, we’ve got bioAllers, which is a medicine for both adults and kids. This is one that’s got a playful sort of take on this.  There are children who are dressed as different animals and the like, and there are even different animals used for each of these uses.  This is a great way to let the medicine bring them excitement, almost transforming them into various characters.

These packaging options are unique and different but are perfect for parents with children who are a little picky and need something fun and unique too. 

Fashion and Food Marketing 

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When you’re marketing food, you probably don’t think about fashion. But this is a n alliance that’s yielded some amazing results, and it’s combined two of the most popular Italian excellences out there.  This is a multisensory form for packaging with different samples that are framed for the food experience.

One example of this is the Grisbi. This is a unique packaging that was found by Matile Vincenzi, which launched a limited type of Grisbi biscuit that’s targeted to the counter segment that’s refrigerated, and this is similar to the Kinder and Ferrero items. The different variants that were proposed included hazelnut, lemon, and coconut. The packaging itself did need to faithfully, and from there reflect that freshness within the product.it managed to do so. Through the illustrations and the photography that stimulated the senses and showcases the icy coating within these different packages. 

There was also the wild variant, which was famed by adding a leopard-print insert in a  more animal style to this.  the logo was changed into a more enticing sort of means, creating a poetic license that only very well established brands can pull together.

It also helped highlight the refined vanilla flavor that they wished to highlight. 

This success opened the door to other kinds of ideas. There were different, customizable items that culminated into a much more refined sort of variant of the most famous type of biscuit within Italy. This is elegant, and offers a spiciness to this, and an accent that’s further enhanced through the Passion payoff. The darker purple along with the pinker tones do dominate all of this. This illustration does depict a sophisticated, almost intriguing lace on this Grisbi package.  The main target for this one was female buyers, who are more emotionally, and palatal engaged, and it does create a desire to indulge in the gluttony of these treats. 

This limited edition ended up also having an exceptional sort of packaging design.  They were designed by two professionals.  One difference with this one compared to the previous packaging items, is that there was a vertical box with a model that was dressed in the “like a virgin” Madonna outfit that was put on the cover.  While it was not the first initial time that fashion embraced food, it stood out.  Another example of this was the packaging used for Magnum Algida, which used Dolce and Gabbana to work together.  It was an amazing package, with graphics that dominated this.  that, combined with the typical Sicilian carts added to this, it became a modern essential. Topping it off with the gold finishing and a vintage accent, this offered a must-have for those who liked history, and fashion together. 

Barilla is another one that uses this.  They did a bunch of experiments, and have tried to create iconic, interesting packaging. One is the pink pasta box that’s used to celebrate the GCDS, which is a streetwear that is LGBT supportive.  This is unusual for the realm of food packaging, but it does stand out, and the packaging does scream from any sort of supermarket shelf. 

Then there was Fendi, which was a fashion house that created an invitation for their latest catwalk through working with Rummo pasta in a more branded means. This was a synergistic meeting that beat the expectations of the critics. It was an initiative that offered mutual benefit to others, especially in terms of newsworthiness, and equity that’s there too.

So yes, fashion and food do go together, and there are many examples in this alone that showcase the fun that comes with these unique products. 

Why You Need Packaging Customization 

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The customization of packaging, especially when it comes to digital printing and the cost effectiveness of packaging, we’re now seeing more and more than ever before. 

This isn’t just personalization that’s based on the personas for a few users. 

We’re looking more at the tailor made solutions for packaging to the customers, which speak to and engage the public at large. 

This is crazy because right now, with the changes that happened as a result of the COVID pandemic, we’re now seeing new and different means for customization.  Abaci shortbread cookies have changed their coloring to a pale blue that reminds us of scrubs. There is now a stethoscope that’s next to the cookie.

Barilla, which is responsible for launching emotional spots during the lockdown process, wants many professionals to embrace this, especially as the fight for this continues.

This new aspect has started to create a difference in the way that the relationships and lifestyle products are out there. There are now companies offering tailor made biscuits made for others, conveying a chance for you to send out the different cookies to others.  The romantic and beautiful graphics. Has created a unique means for you to build this.

There are also different companies offering cookie packages that allow the users to tweak this for every single occasion.  Mulino Bianco lets you create cookie packages that are embellished for Christmas graduations, and even birthdays. 

The practice sure isn’t new, but coca Cola, along with Nutella have also started to do something with this. Ferrero is another one that’s started to offer custom pictures of their choice that’s printed on the kinder bars that they send, creating an iconic and unique means to create a customized package.

Chiara Ferrgni also used her power within the realm of social media in order to immortalize Leone her son on the snacks, as this was one of his favorites. We don’t know whether or not Ferrero is doing this for everyone, but there are opportunities that are going to be seized with the usage of such. 

Milka chocolate also has a tray box that allows you to print the name of this over the front, offering a message that’s personalized, good for softening the hardest hearts out there. 

There are so many different ways to do this. The realm of package customization has started to change the way that people take care of things. With personalization, especially for large and limited runs, you can do this.

The personalization of these products provides the necessary means and solutions to get the most from this. along with flexibility, experience, and finally convenience, it offers a fun way for you to get everything you can.

By creating prototypes, and then creating buzz surrounding all of these campaigns, the result won’t take too long to get here.

With that said, the next thing you should do as a packaging manufacturer is to look at all of the different customized solutions. There are so many fun and unique means to do this, and a lot in which can change the game for a lot of people.

If you think you don’t need customized packaging, think again. There are now more ways than ever before for you to get the most out of this. For a lot of people, the onset of this type of packaging has changed the way that you’re able to boost this. through the usage of this customized packaging, you get the experience that you wish for, and the one that offers a lifetime of different benefits for you to utilize. 

Strategies for Effective Returns 

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Returns do happen one way or another. Unless you have a policy for no returns, that will upset people, especially if you charge a lot of shipping fees to send it back.

When items are broken, not the correct size, or even the incorrect color, a lot of companies grow critical of businesses. This is something that makes some companies fear a return strategy. However, this is something that does happen, but you have to remember it does waste money, time, resources, and also the space within the warehouse.

Returns have increased too, and with the issues of supply chains and shortages as well still being a problem, there are returns that are also creating more pressure too than they did beforehand. A returned item is not sorted, caught in transit, or maybe it’s something that customers can’t get. It’s a struggle, but here are some strategies to handle returns in a better manner. 

First, have Return Management 

This is your first step. You want to make sure that you’ve got returns management. This is something that offers different types of aspects, such as customer support, and even managing the inventory.

They take care of the returns. They talk to the customer, then, they receive it, they stock and restock it, and manage the inventory. 

You want to reach out to the customer 

If they’re not happy, they’ll talk to you.

You need to talk to them and reduce the damage to your reputation. This is also a way to boost the loyalty and the satisfaction of customers that are there. hearing these concerns, offering differ options based on these policies, and also taking charge is good. This can include a return, refunding, or even exchanging this product. 

Remember it’s ultimately their Decision 

They’re the ones with the final say. Customers will determine this, so you have to keep this in mind.

Are you offering only store credit? Do they have to pay back the shipping? Will the refunds take up to six weeks to post? This can be annoying for customers, and they might just stop it all there.

Make sure that the terms are decent enough, so that if they do want this, they proceed with this, so that they can get their returns fast. 

Get that Product Back 

Remember that you need to get that product back as well. that way, you can proceed with it.

A lot of times, with 3PL services, they usually offer prepaid shipping. The customer gets this, so they just need to send it back. That’s indeed the best way of going back to the company. 

Delivery, Assessment, and Returns 

When you get the product back, the people running the returns will open this and look at the damage.  They can choose whether or not this can get back onto the warehouse shelves so another can purchase. 

For some items, like exchanging for a different size, the damage is minimal. But for items broken beyond repair, they’ll have to just go and be tossed away, and you’ll have to replace it.

You also need to look at whether or not this got damaged during the transit, or if the item was faulty. This can also help with business practices too.

Finally, it gets back onto the shelves, and you want to make sure that it gets back, and you make sure that it’s also fine as well. make sure to inspect this so that you are able to check and see where the problems lay, and prevent them from happening once again in the process of your shipping services. 

Just What a Corrugated Box Is 

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In the world of centers of distribution, along with warehouses and places that focus on shipping, most places utilize a corrugated box. But for newbies recently into the industry, they might not have an idea of the corrugated box, and also why it differs from cardboard boxes. If you’re wondering what the difference between these are, then you’re in luck, because here, we’ll go over the main questions that corrugated boxes have.

What Corrugated Means 

Corrugated as a term means furrowed and wrinkled, and the wrinkled nature of this is seen on the inner portions of these boxes.

Unlike cardboard boxes made from paper that’s heavy duty, corrugated boxes come with three different types of layers.

The first is the outer layer, and then, you’ve got the inner layer, and then finally, you’ve got the fluting that goes in between both of these.

The fluting creates arches that then connect on the outer and inner parts, and they offer a strength that’s larger than a regular old box. 

Why Use These 

Corrugated boxes are great in a business because they offer a durable, strong sort of solution for shipping. Because these boxes get stronger than  a regular cardboard box, you have some comfort in knowing that the item will be packaged correctly.

They’re also very easy for a person to recycle, and when they get worn out after being utilized a few times, you can recycle these, rather than just tossing them in the trash. 

They also can house a lot of stuff. You can get them custom made in a lot of instances, so if you’re someone who likes to actually have boxes that are weird and different, then you’ll definitely want to look at this.

Why Companies like to use these 

There are a few reasons why we haven’t gone over just yet.

For starters, you don’t have to stuff this with void fill in certain instances, or if you do use void fill, you don’t have to use as much due to the fact that it’s very easy for them to house everything and protect the contents.

Another reason is that they can handle being jostled.  Many types of shipping services, despite being reliable, will toss aside and around items, and they’ll oftentimes try to create a mess in some cases. If you’re a company that’s struggling with the breakage rate of their items, you might want to consider corrugated boxes.

Empty cardboard box close-up.

Finally, they’re also very easy to dispose of.  In our world, having different items that are strong and solid will protect the contents there, and there are a lot of people who benefit from this. If you’re someone who is trying to protect your items, and you also want to make a difference on the planet, this is a great way to do it.

Finally, they can be customized. If you have a business that prides itself in custom boxes, then you can use this, and from there, you’ll be able to, with this, craft boxes that are great for users, and also will help with improving the way that they hold up with time.

Cardboard boxes and corrugated boxes both have their own personal benefits, and your business should definitely start to utilize this.

You can also get used corrugated boxes too at a lower price. They have better strength, and from there, money can be saved just through reusing these, rather than buying, and in turn, it also makes you look good as a company, because they see you’re dedicated to using corrugated boxes too.