How to Increase Brand exposure 

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There are a lot of different ways to make your brand stand out, but creativity is at the top of this. Those that are simple, minimal, but bold definitely stand out, but you want to make sure that you have the proper brand exposure customers want, as it creates proper customer retention, which is the ultimate goal for companies. 

A good strategy for brands is to communicate exactly what the brand is, and here, we’ll go over the best ways to improve the brand exposure for a business. 

Go with the good First 

When you’re creating a brand, you want to put the good foot forward.  Talk about what customers like and resonate when it comes to the brand. Using this, you’ll be able to create higher levels of exposure for the brand, and it helps to highlight the good stuff that the brand is all about. You should highlight all that good, positive feedback you’ve been getting from customers. 

Offer value. 

You wnat to make sure that you offer proper value, and it’s something that a lot of people do like, since values help to connect with the markets better, and offer a lot of insight and benefits as well. 

Look at what customers want to interact with as much as they can, and then, provide content that demonstrates all of this. For marketing that’s content driven in order to have an effective measure to this, you can give them something useful and new, as that’s the secret to proper brand exposure. QR codes on packages, or even incentives for customers to buy again are good. 

Create the right brand identity 

This is something that you should have in place, since this will help develop who you are. Create a personality, stick with it, and be consistent. This properly offers humanity for the brand, and also will resonate with your target audience. You want to make sure that you show the different parts of your brand when communicating this, to help them better understand who you are. 

Tell the story 

You want to make sure that you create a good story, something that’s compelling, crisp, and will help with brand exposure. Don’t make it depressing or sad, but just communicate and offer an honest measure of the brand, along with purpose and creativity that’s there too. 

You want to make sure that you tell people about it, and offer humanity, as this is something that gets a lot of exposure super-fast, and it will impact the way people look at the brand. 

Work with Relevant brands 

You can create relationships with brands, especially those that are relatable, but aren’t considered a competitor directly. This is great for those who want to reach audiences that are new, boosting the brand awareness that’s there. 

For instance, if you’re an artist, you can partner with some business that offers home goods, creating a collection hat’s collaborative, and this of course can help boost your brand and business. 

This is a great way to get the word out to others. Plus, with two places promoting the brand, yourself and the other person, this offers a new way to look at brands and understanding them. 

With that said, you’ll want to improve the brand, offer proper brand awareness, and grow as well. You’ll be able to, with this too, create the best brand that you can, and really make it shine. 

This is one of the first steps for brand development and is necessary for a lot of companies to be successful, so don’t neglect any of these steps when creating it. 

Inexpensive Packaging Ideas 

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Packaging is more than just a means to your end, but it’s actually something valuable.  The most trendiest types of social media strategies include creating packaging that’s sharable, and so many people are doing this because it gives not only proper brand recognition, but good exposure without missing out on the potential customers that are there. 

You want to do something that is creative, and won’t break the bank, and that’s something lots of businesses struggle with. Here, we’ll go over the proper inexpensive ideas for packaging that you should be trying. 

Box with Die Cut 

This is something that’s classic but is one of the most affordable types. You can get something that’s super simple, and it can match the branding style without looking super fake and engineered. Simplicity is something that works well, and you can use straight tuck end structures with printing that’s in full color, and it’s also not as costly as one might believe it is. 

Inside Surprises 

A cool thing that you can also add, is a design on the interior of this that’s printed on, and it’s very cheap too. 

This is becoming a lot more popular since unboxing does thrive on this. 

Patterns to Print 

Patterns are something that people like, and if you use this on minimal designs, it really does shine. 

Printed patterns can be done in a lot of cases at no, or minimal additional costs, and you don’t need a bunch of things to get this look, just a decision, and a little bit to invest it in. 

Digital Options 

Digital is probably one of the best ways to innovate the way packaging is and offer a personalized consumer experience. 

Digital printing is also cheaper, and it offers a better trajectory for packaging along with printing. 

The offset does offer a better output quality too, and it can actually be simple to add to the average corrugated box. 

With more and more digital printing becoming way more popular, you will see that it saves you a lot on ecommerce and corrugated printing, and you’ll also save a lot of money while also getting the items back in a much faster manner, since digital printing is way quicker! 

This also saves you a lot of money too, as you don’t need to get as much for tooling and setup, and a better turn time. 

Sleeves that are Custom 

One cool thing that people like to add is a sleeve around the box, and you can personalize this, even with a minimalistic design, and it oftentimes heightens your unboxing experience, for a fraction of the price point that normal custom boxes will be costing you. 

For companies that are keen on not only being efficient in costs, but also ecofriendly, this is one of the best things. 

They don’t mess up the structural integrity of the box, and customers can either ruse this again, or toss it. Plus, you can opt out of adding more paper and other materials that are usually included in goods that are perishable, and you don’t have to spend as much in order to be creative. 

Foil Stamping 

Finally, consider foil stamping and other options.  Hot foil stamping is way more expensive, but you can get regular, cold foil stamping, embossing, and UV, and it doesn’t cost a ton in terms of the packaging, and the cool thing, is that it offers a creative box without breaking the bank!

These are all great options for fixing your ability to send out your packaging to others in a way that entices them and gets them interested. 

Custom Packaging’s Future 

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More and more companies are looking to ship to customers directly, and that means that the product packaging is even more important, since it lets you put effort into this in order to market it, and it helps improve the experience of the customers. The appeal of the product that’s new, the deliveries and speed, the engaging and shopping of items, and even the unboxing experience is vital for those who want real custom packaging. 

The history 

It actually first started in 1817 in England. That was because cartons for shipping were actually a big part of it, and they stuck around till the 1900s, and stayed around for a bit. The containers that were used for this all contained a lot of different products that come along with this, and it also helped to create a design that’s fundamental and really worked. 

There are so many custom boxes, used for a variety of purposes, and is now used to transport items directly to other people, and custom sizing has exploded, because customers want to make sure that they give the product in a way that benefits those who use it, and also won’t damage the goods. 

The cool thing about this is that you can also get different sizes, weights, and you don’t even have to worry about it messing up. Pus, within the last 10 years or so, the new boom has happened: recycled packaging, and is something that plenty of people who are interested in getting the most out of their packaging experience have started to look at in terms of the best way to ensure that they get the most that they can out of their product. 

Eco friendly: the Newest trends 

One of the biggest, most emerging trends in custom packaging is eco friendly options. With more and more people worried about the plastic waste than ever before, it’s imperative that you look for eco-friendly, affordable packaging. 

A lot of people will pay for products that are sustainable, and some will even pay premium prices for greener packaging. It’s important to make sure that if you do this, you also don’t be wasteful with this either. If you’re a company that’s been using plastics, you may want to substitute it for a bioplastic, since it’s more friendly for the world. You can even get other alternatives too, including milk proteins, and fungi that’s biodegradable. 

AR Promotions 

AR is becoming more and more popular, including QR codes that take customers to a website, social media, or a bit about the product. They’re simple to put on boxes, and also reduce how much paper waste that’s used for instructional items and other inserts you may put in there. It’s also economical, since you can update everything online without changing the code. There are certain ways to use AR, including: 

  • Telling customers how to put packaging together 
  • Offer nutritional information for food products 
  • Offer interactive content so customers can engage with this, either through a contest or a game.

Go for Convenience 

Finally, in recent years, people want something that’s convenient. There are a few ways to do this. First an foremost, try to order everything online, and have customers a chance to get anything online whenever they can. Your customer service matters, and you should make sure that the service as efficient as can be. Finally, if nothing else, as a business, always make sur that you offer packaging that’s high-quality, durable, and is really good to secure and protect the goods that are in there from getting ruined. 

Custom Branded Poly Mailers with Tissue Paper 

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If you’re looking to stand out in the branding world, you’ll want to make sure that you have something new to the table.  You’ll want to as well reinforce the branding of the company, and you can do this by wrapping custom tissue paper in a poly bag. This is a winning formula, and this is something that you’ll want to consider as well. 

The benefits of this 

If you’re someone who is curious about changing your packaging, a poly mailer bag is a great way to improve your business, and stand out from the competition. The positive results from this is something that can save you a lot on the costs of shipping and manufacturing in a lot of cases. The first benefit of this is that polybags weigh much less than regular boxes, and the savings may be small, but they add up as time goes on, depending on the company product volume and what you ship. You can also add bubble lining to make it better for more fragile items. 

The costs of this does vary based on the vendor, but there is a lower cost for every unit to make and then get these poly bags too, and when you add in the prices for branding that’s custom, the price for this is much less than boxes. 

The big impact of this is a lot more indirect, but it can improve the repute of a company and how green they are. There are a lot of greener ways to ship items, and this is a much smaller carbon footprint. Not to mention, it also is more efficient, since it’s smaller, so you don’t have to worry about the consumption of fossil fuels, and emissions that help to drive the climate change and global warming. 

Custom printing for this 

A cool thing about this, s that you can add custom printing, and the beauty of this, is the possibilities of this. 

You can add the website, the name of the company and logo, and even offer some message that’s special to the people who buy. You can even incorporate the QR code that’ll get them to the landing page, offering them a discount, different social media options including contests, campaigns, and so much more. 

It’s a great way to wow people, and custom poly bags are a great thing, and custom printing in general is quite easy tow orc with. 

Why custom tissue Paper 

If you desire to make the branding even more pronounced and better, you want to print the tissue paper that you’re sending out to customers. You can create different synergies from the branding that’s carried out of the poly bag, onto the tissue paper around the outside. If the branding of the bag is a lot more complex, the tissue paper can be a simple pattern with the logo of the company on this. 

The beauty of custom-branded tissue paper is that there are a lot of benefits on what you’d like to convey. Not to mention, because of how lightweight it is, there’s almost no impact from the weight and the costs of shipping, so the beauty of this, is that it’s something that doesn’t impact the weight, but it adds another great branding item to this. 

Consider this combo for your custom packaging needs, and see for yourself just what else this brings t the table, in order to create the perfect branding combo that’s great not just for customers, but also for those wo enjoy the way you’re able to create some great branding. 

Is it Time to Move to Recyclable Packaging 

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Should you change over to recycled materials? Here, we’ll discuss whether or not it’s good for you to do. Is this the solution that you’ve been looking for? Before you pull the trigger on packaging, remember there are a few things that you should ask before you decide, to make sure to look at whether or not the packaging is worth it or not. 

Is it Sustainable 

With more and more laws being put into place to push for recycling, it’s something that’s successful for a lot of people, and it improves the rates of recycling while also reducing the amount of landfill waste is left around. 

This is something that’s viable for the long-term, and it ca be a part of the solution to the problem globally. But also, it’s important to understand that while it’s good, it’s not effective for everything, and you need to make sure that you also look at the demand for resources which are natural in order to create this. 

The benefits 

Recycling is something that helps to maximize the use of something that already exists, and it gives something that’s already been used another possible chance, since this is something that can be beneficial. That means that the packaging world can benefit from a lot of this, especially if you want to make sure that it’s from partly or totally recycled items. It also does conserve a lot of the resources that are there. It’s less harmful to our environment to recycle rather than to continuously produce these materials, which means less tress to be cut, and less habits that are there disturbed, and of course, fewer pollution from this as well. 

It also reduces the landfill waste, which is a major problem. Because the trash gets left there it is either burned, buried, or just left there, and it pollutes our world. Recycling reduces the waste and all of that by extending the amount of materials that are used, and the repurpose items that would otherwise be tossed out. 

It’s also quite easy to do. There are more and more ways now than ever before to recycle, and it’s something that a lot of consumers are using, and a bit of them are versed in it already, so it’s much more viable. Customers also like sustainability, so you can use it as a marketing tactic. 

Drawbacks 

While there are some benefits, there are a few drawbacks that come with this, since it can play a part in how much your company and their budget can handle something such as this. First and foremost, not everybody recycles, so it may not be worth it. It’s important to look at the consumer base, see if there is a possibility of it happening, and also to see if this plays a big part in it.  You can encourage them, but not everyone will follow through. 

It also is something that isn’t permanent, and it’s something that can be hard for a few thing’s paper is recycled, but it does degrade. While you can recycle a lot, it does only have so many times before it will decompose.  It is something to consider. 

Finally, it can be difficult.  Recycling plastic is very costly in some places, so it’s important to make sure that you look at whether or not it’s even possible. If it’s mixed plastic, it may not be exportable. There is also the fact that not every type of plastic is recyclable, so it’s vital to know if this is imperative or will impact how you recycle too.