More and more companies are looking to ship to customers directly, and that means that the product packaging is even more important, since it lets you put effort into this in order to market it, and it helps improve the experience of the customers. The appeal of the product that’s new, the deliveries and speed, the engaging and shopping of items, and even the unboxing experience is vital for those who want real custom packaging.
It actually first started in 1817 in England. That was because cartons for shipping were actually a big part of it, and they stuck around till the 1900s, and stayed around for a bit. The containers that were used for this all contained a lot of different products that come along with this, and it also helped to create a design that’s fundamental and really worked.
There are so many custom boxes, used for a variety of purposes, and is now used to transport items directly to other people, and custom sizing has exploded, because customers want to make sure that they give the product in a way that benefits those who use it, and also won’t damage the goods.
The cool thing about this is that you can also get different sizes, weights, and you don’t even have to worry about it messing up. Pus, within the last 10 years or so, the new boom has happened: recycled packaging, and is something that plenty of people who are interested in getting the most out of their packaging experience have started to look at in terms of the best way to ensure that they get the most that they can out of their product.
Eco friendly: the Newest trends
One of the biggest, most emerging trends in custom packaging is eco friendly options. With more and more people worried about the plastic waste than ever before, it’s imperative that you look for eco-friendly, affordable packaging.
A lot of people will pay for products that are sustainable, and some will even pay premium prices for greener packaging. It’s important to make sure that if you do this, you also don’t be wasteful with this either. If you’re a company that’s been using plastics, you may want to substitute it for a bioplastic, since it’s more friendly for the world. You can even get other alternatives too, including milk proteins, and fungi that’s biodegradable.
AR is becoming more and more popular, including QR codes that take customers to a website, social media, or a bit about the product. They’re simple to put on boxes, and also reduce how much paper waste that’s used for instructional items and other inserts you may put in there. It’s also economical, since you can update everything online without changing the code. There are certain ways to use AR, including:
- Telling customers how to put packaging together
- Offer nutritional information for food products
- Offer interactive content so customers can engage with this, either through a contest or a game.
Go for Convenience
Finally, in recent years, people want something that’s convenient. There are a few ways to do this. First an foremost, try to order everything online, and have customers a chance to get anything online whenever they can. Your customer service matters, and you should make sure that the service as efficient as can be. Finally, if nothing else, as a business, always make sur that you offer packaging that’s high-quality, durable, and is really good to secure and protect the goods that are in there from getting ruined.