Tag Archives: packaging

Packaging for Baby Products 

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While the current birth rate is quite low, the attention that the world puts on childhood is still at an all-time high. With the advertisements that target children, other controversies, and the like, more and more parents have become aware of the products, and they want to make sure that they make the correct purchases for their kids. That’s why how you package your baby products plays a vital role in the sale of these. 

Here are some tips for you to make sure that your packaging shines, especially for this hard demographic. 

First, let’s talk about pasta. Dalla costa is one of the main pasta companies that actually creates pasta targeted to children that are interested in devouring all of the foods that they can, but also those not interested in that sort of thing.

This pasta comes in different shapes, colors and the like. They come in letters, transportation, and animal themes. With transparent packaging that makes it appealing, and a label made of cardboard that can be thrown into a toy by those who are artistic, there are multiple uses for this.  This is great, especially for the creative kids out there, and it does inspire the parents to purchase this healthy food for their child. 

Next, we’ve got Drazil, which is a tea for kids. This is a healthy tea that tastes good, but also provides the vitamins and minerals that children need. It’s an herbal tea that’s made via a fruit infusion. It’s hard for us to really resist this, with the fun chameleon on the cover, and illustrations of fruits and the like that are cartoonish, but realistic. It’s an infallible recipe that makes everybody happy. 

Then, let’s look at how Kellogg’s does this.  cereal boxes are usually the ones that kids jump for, and the cookie box is one of the most important.

With over thirty years of marketing, it’s a consolidated visual, and it takes some sort of creativity to create something new, with a fresh message. Well, Kellogg’s does that, and with a graphic that’s black and life, this is one that’s creative for a lot of people to enjoy. A lot of people both young and old like cereals with unique premises, and this is something that, for those who like to package children’s products, are able to shape the preferences and choices that the child has for the products that they love. 

Then of course, there is morning kiss, which is a toothpaste that is made specifically for kids. While children hate brushing their teeth usually, a morning kiss does it better. With a packaging that’s colorful, and an illustration that’s crowded, but also playful, this is one that  children will love. It’s good for convincing children to jump on board and start brushing their teeth. This is more of a fantasy for children, and it’s a good way to market to children in ways that the normal, traditional artwork just won’t cut it for them, and brings a unique flavor to the table. 

Finally, we’ve got bioAllers, which is a medicine for both adults and kids. This is one that’s got a playful sort of take on this.  There are children who are dressed as different animals and the like, and there are even different animals used for each of these uses.  This is a great way to let the medicine bring them excitement, almost transforming them into various characters.

These packaging options are unique and different but are perfect for parents with children who are a little picky and need something fun and unique too. 

Why Inclusive Packaging is a Must 

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A lot of companies are moving to inclusive packaging, which is one that’s less focused on specific traits that genders have, and more on some unisex options for design.

This is something that’s taken personal care products and other worlds by storm. You’re seeing it with slimming options, protein bars, and the like. In the past, these used to be a female focused product, but now, we have them for anyone really. 

There are some sociological reasons as to why people want this, and a lot of brands are acknowledging this.  This is why, before you make any changes on a superficial level to the packaging that you have, you should look at the different changes that you can incorporate there.

Trying to fool the customers by just adjusting a few colors is not a smart move, because they won’t react the way that you expect. 

Why Inclusive Packaging 

This is something that’s actually rewarding and great.

For decades, women made the majority of different purchases, so there is a tendency to create messages and images that are female focused. With more involvement by men in the decisions of purchasing, this has changed the paradigm.  Adapting to this is also good for positioning yourself in a way where you won’t’ lose the customers that you’ve managed to include. 

Simple, but powerful.

What does this look like for the most part? How can a brand make sure that their packaging this this mark?

Most experts do agree that it’s less about gender, but more on the visuals, and the messages that drive the purchase in order to create the ultimate success for this.

You usually have to look beyond subjectivity on the general neutral aspects. 

The best way to win over people with gender neutral packaging is going minimal. What that means is, have a lot of white space, limit the color usage, and also keep all of this simple. 

You want to also look at the hallmarks of your brand. This is good, because it takes it away from the characteristics of the people that might be buying it, and instead, you as a brand.

Having faithfulness or a palette that’s established while also showing off your personality, keeping gender and other delineations out of it, is a great approach.

A lot of times, you also want to avoid specific colors that are very gender focused. Pink for instance, might not be something that you wish to use, because pink is usually associated with females. If you’re trying to create a gender-friendly product solution, you’ve got to look past this.

The best way to ensure that your packaging is gender neutral is to work with a packaging expert to help you with this. this can change the identity that’s there. you can choose different ranges and even various models that come with this. you can from there, test and adjust this as needed to create the correct packaging that you need.

Once you’ve created the correct packaging for you to try out, you want to then also have it sent out to a test audience. This can be good for a lot of adjustments as needed. Your packaging may still be too focused on one gender over the other. This can tell you everything that you need to know.

Adjust the packaging as needed, and if you’re someone who sells personal care products, consider going to more gender neutral and inclusive packaging. That way, you can create a quality item that people love, without having to rely on specific colors and other delineations for the packaging needs. 

Custom Box Printing and Packaging: A Comprehensive Guide

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Custom box printing and packaging is an essential aspect of modern business, as it helps companies create a unique brand image and enhance customer experience. The packaging industry has seen a significant rise in recent years, with more businesses opting for custom printed boxes to differentiate themselves from the competition. This article will provide a comprehensive guide to custom box printing and packaging.

Benefits of Custom Box Printing and Packaging

Branding: Custom printed boxes provide an excellent opportunity to showcase a company’s brand image and create a lasting impression on customers. From logo design to the selection of colors, custom printed boxes allow businesses to express their brand’s personality and increase brand recognition.

Protection: Custom printed boxes not only enhance a product’s appearance but also provide protection during transportation and storage. This protection ensures that products reach customers in the same condition as when they left the factory.

Convenience: Custom printed boxes make it easier for companies to package and transport their products, reducing the need for additional packaging materials and making the process more efficient.

Eco-Friendliness: Custom printed boxes made from eco-friendly materials, such as recycled paper and biodegradable plastics, can help companies reduce their environmental impact and promote sustainability.

Types of Custom Box Printing and Packaging

Custom Corrugated Boxes: Corrugated boxes are widely used for shipping and storage and are made from three layers of paper, with a wavy layer in the middle. They provide excellent protection and are widely used in e-commerce and other industries.

Custom Folding Cartons: Folding cartons are a popular option for consumer goods, such as food and beauty products. They are lightweight and easily foldable, making them a cost-effective option for businesses.

Custom Rigid Boxes: Rigid boxes are a more premium option and are commonly used for high-end products, such as jewelry and luxury goods. They provide a higher level of protection and are more durable than other types of custom printed boxes.

Design Considerations for Custom Box Printing and Packaging

Branding: The design of custom printed boxes should reflect a company’s brand image and values. The logo and color scheme should be consistent with other brand materials, such as business cards and websites.

Functionality: The design of custom printed boxes should be functional, with consideration given to the size and shape of the product, as well as the materials used for packaging.

Sustainability: Companies should consider the environmental impact of their custom printed boxes and opt for eco-friendly materials, such as recycled paper and biodegradable plastics.

In conclusion, custom box printing and packaging provides businesses with a unique opportunity to showcase their brand image, protect their products, and improve their sustainability efforts. With a wide range of options available, businesses can choose the type of custom printed box that best suits their needs and create a positive customer experience.

The Right Packaging Supplies for Products 

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You might have a brand new product, and you want to get this out to other people. You might want to make it the bet that it can be. But there is a problem. You don’t know the ideal packaging for these products. Maybe you’re a company that’s established and dealt with this before, but the product might have other requirements that the other items didn’t.

You also may be a startup, and have no clue what the best types of product packaging are out there, and what to use.

Here, we’ll go over the best type of packaging materials to choose, and how you can choose this.

Why it’s Important. 

When you’re choosing materials for packaging, there’s a lot of things that you should consider. It’s more than just one packaging material and working with it. some materials are not correct for certain products.

If you do choose the wrong one, you’re wasting materials, and there is a chance that machinery and money might be wasted, and sometimes, there are safety concerns that eventually do lead to this.

If you’re starting to think about it, you need to choose items, and then, choose the ideal material for the products that are there. 

Rigid Vs. Flexible 

There are two different product types that a lot of businesses go for: rigid and flexible.

Rigid is the packaging that you can’t bend or force out of the current type of way that it is.  These usually are quite solid, and they offer support for the products that are there. they’re known for the strength that they have, preventing damage and breaking in most cases.  This is usually the glass jars, the boxes that are corrugated, and bottles made of hard plastic.

On the flipside, you’ve got flexible packaging, which is basically any sort of packaging material that can be changed in most cases. While flexible is usually malleable and bendable, especially when you look at the rigid packaging, they also are used to wrap around the products there. clamshells, blister packs, shrink and stretch film, even poly bags and roll bags are examples of this too.

There are also the benefits of them being less costly for shipments and very lightweight too. The flexible packaging that’s there also uses far less material, so it’s much more eco friendly too.  They also come with a lower amount of carbon footprints, especially when compared to paper, glass, cardboard, even metal too.

This is super popular, and it’s grown to new heights over the last decade, and it continues to get even higher and higher, due to the fact that it’s more eco friendly compared to the others.

Different Flexible Packaging Supplies 

There are a ton of great flexible packaging supplies that are there. you might wonder if there are different options based on the materials that are there. you might wonder what type of flexible packaging is there for you.  

There are different types of ones to choose from. 

They are: 

  • Shrink film: used to help wrap products such as games, DVDs, books, and other options 
  • Flexible pouches, usually are a pouch from plastic, and usually has an enclosure or foil that’s there 
  • Blister packs, which are basically packaging which creates what’s called a “blister” in order to house the item 
  • Clamshells: they are two plastic types of shells that come together and open up, while also closing, typically used for takeout 

The best way to choose this, is to look at your packaging needs, and from there, make the decision for yourself. 

Laminate Vs. Varnish 

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When you’re planning custom materials and labels, you may get asked if you want a varnish or laminated topcoat, and here, we’ll go over this.

What a Topcoat Does 

The product labels that you have come with a variety of label layers, and it’s something that you’ll want to keep in mind. Usually, your face stock, or the label image, is not the top layer.  This is because it’ll help with protecting the label, and also enhances this performance.

There is a layer that’s above this, and it does impact the lifespan and the look of the labels there. This top portion is called the topcoat, and it offers proper protection against both damage and scuffing. It does also impact the way that the label looks as well. 

The two most common are laminate and varnish. Now, do you need this? Well, it’s not mandatory, but there is a protection there. without your topcoat, the ink will rub off this, or it’ll get scratched on the face stock. It also won’t be protected from liquids, moisture, or even oils that might be there too.

Varnish topcoats 

This is a type of coating that’s on a silicone-based sort of liquid. It’s used for labels that are indoor usage, and they’re not super resistant to the presence of moisture, and it offers only minimal amounts of protection when you’re trying to protect this from scuffing, or even smudging too.

Varnish is usually used in a gloss, satin, or matte finish. There are some common usages for this. There is the flood coat that goes over the entire label. There is the spot varnish, which is used to offer specific contrast for these surfaces too. Then, there are dimensional varnish layers, offering that 3-D dimensional effect that comes with this.

What about Laminate 

This is a type of film that’s made with polyester that offers a barrier of plastic, which is one that’s used to protect everything. They offer more texture and sheen to your label. This offers a protection that’s robust when you’re protecting from scuffing, smudging, oil, moisture and the exposure of UV rays that are here too.

Many laminates are made for specific types of applications. They come in gloss and matte, and there is also the thermal transfer, along with secondary types of printing, which is known to be serialization.

Now, you do need to choose these in a couple of different ways, based on the needs that you have.

For starters, if you need something that’s going to be used in temperatures that are extreme, or in the outdoors, you’ll want to make sure that the topcoat is made with this. Typically, lamination is better for this.

But, if you’re going to be using this for ecommerce labels, you’re better off with just using a varnish sort of topcoat, as this can definitely be cheaper in the long haul.

Finally, you’ll want to also look at the lifespan of the label. How long do you need this to exist? For the labels that are applied to plastic and glass jars, or boxes that are corrugated, varnish is going to suffice.

If you need something that is used for longer kinds of packaging, or making it almost permanent, then lamination I’ll be the best way to help boost the appearance of this, and it usually lasts as long as the product. That means, industrial and automotive industries should just use lamination.

Both are good topcoats, but they do have different needs, and you should focus on the needs that you have, before choosing the correct product.