When cultivating an unboxing experience, we usually think on a visual level. Obviously this makes sense because most people are going to see the item first.

But, what other sense will people use right next to visuals? Touch of course! touching a package and feeling the items can also tap into those memory chambers, and also create an experience that’s memorable. 

With that said, crafting multi-sensory packaging can be a bit of a process.   Some people like to use smells, or a free little gift such as a mint for taste association. Here, we’ll go over the sense of touch, and how to make it an impact in your packaging. 

The Designs for Touch 

Touch designs focus on different senses and various traits you can feel well, with your hands. 

Obviously with smells you integrate that into the packaging, and for hearing, there might be a sound. With touch, you want to create a sensation through touch that fits the packaging.

Textured materials is one common area.   It can be a variety of pattern that feel good on the hands. Think of how fur feels under your hand. It’s nice, right? It is a design that’s textured and remembered.

Holographic printing is another one.   You can add a cool holo design with an embossed edge that customers will love for their packaging. It also feels good against the hands.

Then there are temperature-sensitive graphics. This is a newer one, and involves touching an area, and then making a hot or cool sensation, or even just a soft sensation. 

All of these work with the box, and in turn create a packaging experience many will remember. 

Who Uses This? 

Anything that want to tape into this disregarded sense is usually going to benefit from this. high-end retail is one of them. When you’re selling high-end designs, giving these items that personalized feel does improve the experience.

Subscription boxes are another. If you have a specific item or feeling that the customers love, adding it to the box really improves this aspect.

Then there are creative marketing campaigns. Anything that’s looking to tap into a new or unique market will benefit from this, and should be considered when choosing a design.

The Benefits 

There’s a lot of benefits to be had when you start to focus on touch. Touch is a connection. It’s also one of the five love languages people have. When you incorporate touch into your packaging, it creates a memorable experience and in turn, fosters emotional connections. 

It will also improve brand recall. People remember  brands because of associations. They do just this through their multi-sensory packaging, cultivating experiences that are memorable not just for those who are involved, but also those who are looking to add a better, more immersive experience for everyone. 

The Future of This Packaging 

These days, you have a lot of great benefits and trends to be had. 

Packaging that integrates various multiple senses, such as sound and scents is usually used. This creates an immersive experience for all that’s involved.   You’d be surprised at just how much of a difference all of this packaging will have, and the fun that it will bring to your packaging.

Overall, when you build a multi-sensory packaging box, you’re not just creating a packaging experience that benefits one person, but many people. Consider this if you’re looking to expand your brand and not just make it visually appealing for customers, but also tap into an overlooked sense, to craft a really fun experience that will make a world of a difference for all of the people that buy.