Most businesses are shifting to an online business model. It seems like brick and mortar storefronts are on the decline more and more in every town. People enjoy searching for a product at home, filtering through thousands of options, reading reviews, and then making a final decision all while they are sitting on their couch at home. This means marketing has also started to shift. More and more advertisements for online stores are popping up all over social media. Influencers are even being sponsored by these online businesses to show off their products.
One thing that most of these influencers have hit on is the packaging of their products they are receiving. Plain, cardboard boxes seem to be a thing of the past when it comes to these popular millennial and Gen Z websites. Almost any box is colorful or has a cute little logo from the company. It may just seem like novelty, but it really seems to get the attention of buyers.
Aesthetic has really seemed to be the word of the decade. Everyone is focused on how something looks and if it matches their personality or their style. Cardboard boxes are just another way companies can appeal to consumers. If there are cute ads of a model holding their beautifully decorated box, then more people are likely to check out that website. Amazon uses this with their “smile” packages. Everyone associates these boxes with Amazon, which is just a marketing scheme for them. Some companies even change up their design depending on the season or the holiday. So the boxes then become sort of a collectors item, and people are more inclined to buy at certain times of the year.
Even the size of the box is something companies have to consider. Are they just going to have one medium size box that every item(s) gets shipped in. Or will they have multiple sizes with multiple different designs? These are things to think about when thinking of marketing or branding.
Next, companies need to decide how these are
going to get stuffed. They could look into fun, colored shredded paper. Or they
could choose packing peanuts or maybe even inflatable fillers. Maybe each item
could be wrapped in pretty tissue paper. The same amount of thought that goes
into the outside of the package should go on the inside. Companies should
always consider adding extra inside the boxes. A little friend referral of 10%
off your next purchase really keeps the customer coming back to their site.