A sale feels wonderful. But then your buyer wants to ship the item back. At that point, an ordinary purchase can become additional labor, added expense, and damage to the product upon arrival. However, using proper packaging supplies makes this difficult portion of the process much easier. In fact, by preparing for the possibility of a return prior to the initial delivery, a retailer can ensure their products remain safe, assist the buyer, and reduce unnecessary waste simultaneously.

To begin, think about the products you have available for sale. For example, soft products (shirts) usually require nothing more than a mailer that includes a secondary adhesive tab. Once the buyer opens one side of the mailer he/she retains the bag; and when they wish to return the item simply closes the other side utilizing the remaining adhesive. Items requiring special care (breakables) typically require a solid external container along with protective internal padding so the buyer can reposition the padding over the returned product. Include a small diagram with instructions regarding how all components fit together. Clearly defined processes are important since most of your buyers do not package boxes on a regular basis.

Secondly, consider if the packaging supply provided is capable of opening without causing damage to the contents. One method to provide buyers with a clean area to remove a strip is to include a self-opening tear strip. Additionally, providing a tear strip eliminates the risk of having someone use scissors and potentially damaging the product. If tape is required to be removed to access the interior of the product provide sufficient separation between the product and the upper surface of the box lid so that tape does not adhere to both surfaces. Packaging materials should allow for the safe removal of packages from their containers, rather than create a challenge.

Finally, clearly designate a location on the exterior of the package for returning customers to affix a new return label. Provide one flat section on the exterior of the package for placing new return labels over previous ones. Providing one flat section prevents displaying two barcode labels at once. Place return procedures either inside the original packaging or provide a short memo indicating where to find them. Indicate specifically what wrapping, pads or bags must accompany the product during return. Properly guiding a customer can eliminate a loose product from falling apart during its second journey.

Additionally, testing the entire process is beneficial as well. Have a staff member responsible for opening the shipment and reading through return procedures and sealing it again as needed prior to carrying it around. If that employee finds it difficult, possibly another shopper may experience difficulty as well. Look for damaged bags, weakened seams, return labels that are difficult to locate, and/or padding that cannot maintain position. Testing a few items can identify potential problems before numerous shipments depart your store.

While “return ready” packaging seems like it would be about adding additional materials to your packaging system… it is really about getting every component to serve as least two purposes whenever possible. A durable mailing envelope could deliver a shirt and transport it back to you. A molded paper insert can encase a product while identifying where it goes next. The simple application of various packaging supplies can minimize stress experienced by your customer, while allowing your company to obtain merchandise in better condition. As mentioned earlier, making the process of sending products back easier reduces the likelihood of creating messes, reduces guessing games associated with receiving damaged products, and provides greater opportunity for selling used products.