Since the early 1900s, our culture has become incredibly engrossed with the entertainment industry. Both producers and businesses alike have capitalized on making big bucks off of entertainment, ranging from sports to film and live concerts and more. Of course, consumers eat this stuff up, as it’s a way to get away from the daily life and do something that they enjoy specifically. Thanks to everyone’s niche likely getting some love from entertainment in some capacity, you’ll never be left out no matter how weird or unique your hobbies are.
In this age, Netflix has completely overhauled what entertainment is like. Considering how huge film was not that long ago (and don’t get me wrong, it’s still big) and even how big of a fad video stores were for renting movies and episodes in a series, things have become drastically different in a sudden wink of an eye.
So, this has caused everyday people to have gained a huge amount of convenience in such a service. And boy does it show. People are much more likely to stay in and watch something on Netflix than actually go out to a film or rent something from a store (let alone buy anything new). Instead of buying expensive popcorn and candy boxes at the theatre, they’re much more likely to buy cheap popcorn and cheap candy boxes from the store to bring home for a binging marathon.
And this all happens from the comfort of your own home. Talk about Netflix absolutely hitting gold on a business model. What’s super great for consumers is how affordable a monthly subscription to Netflix is. They’ve priced their product so perfectly that people can’t help but talk about how cheap it is rather than how much of an inconvenience it is on their wallet. (Of course, people fail to include their monthly internet bill in the conversation when talking about Netflix despite that being 3 to 4 times as much.)
What’s quite telling is how this subscription model has taken over in other industries, too. People want the convenience of not leaving their home and not paying that much. And auto renewal payments just make the cycle even more simple, which is all the average consumer wants.
I’d say within a few years we can even start to expect things like craft beer subscriptions where something new comes to your house every month, giving you a wide array of options to try out and see what you like. This is just the nature of our society in this time.