One major trend that has happened over the last few years is a little bit generous. The idea of being thankful and showing it with a gift is nothing new to the world. Gifting has been a sign of goodwill since before we could write, but this year it has taken off into a new level. Corporate gifting is a new trend that has gone from small to massive. It can be seen as not only gifting from an eCommerce company, but many companies are sending gifts for closed deals and sales proposals. It certainly has been a new trend and who doesn’t want to get a cool set of tickets to an NFL game or a custom candy boxes for the boardroom after a deal just closed. It really is a great way to make goodwill known and to also make friends.
So why has this trend taken off and who has been responsible for it. Surprisingly I saw that one of the biggest companies in corporate gifting was a candy company that split apart. It began with a one person who wanted to make candy for adults and the other partner wanted to make artistry. Now they both compete in a different candy world and that is corporate gifting. One company makes candy boxes that are elegant and filled with class. The other company actually makes slightly perverted or more adult-themed candy. Each company is wildly successful, but they are working on two different ends of the spectrum. I am very happy to see that both can succeed in the same market and I am happy that they split without much animosity.
Each one of these companies specializes in different holidays and occasions. They each have vast products that in corporate lots of other brands besides themselves. Now Corporate gifting is vast and includes many companies in each gift. Candy and champaign could be in one gift or gummy bears and beer in another. They may have t-shirts and pro sports tickets in them and they can be customized until your heart is content. This allows companies to be able to reach out to other businesses and show that they are interested and care. As a sales tactic, it is fun to receive cool gifts and it also shows intent. If a company spends 10 thousand dollars on gifts just to talk to you, it means they really care.
On the other end of the spectrum, many companies are giving corporate gifts for holiday parties and they can be wonderful. If you have a holiday party and you want to go overboard, this is a great way to do it. Custom gifts for different departments or board members are a nice touch to show your employees that you really care. I am fairly certain that I would personally love a corporate gift and even my company has started to send them to each of our clients after we partner up. It is a great experience and once we were even gifted something back and we loved it. It went to show us how much these gifts matter and that our business was on the right track for success and building lasting relationships.
So the next time your company closes a really big deal or is thinking about throwing a party remembers about these gift packages. It could be a great addition to your occasion.