Let’s take a minute to consider some things that we can identify just by a snapshot of what they are made out of. You can easily tell whether you are looking at a zebra, a giraffe, or a flower, just by the designs. You can easily tell whether you are looking at a bird, a reptile, or a rock just by the texture. These things and animals are custom designed. They are who they are.
Now, let’s take this same illustration and use it on the business side of things. What are some business that you can easily distinguish by their custom design? Or, as we refer to it, their logo? The golden arches of McDonalds. The swoosh of Nike. The checkered flag for Microsoft.
Okay, so now lets take all of this talk about custom designs and logos and think about what these companies are associated with. Namely, what is their brand? McDonalds is clearly fast food. Nike is activewear. Microsoft is electronics. These are clearly their brands.
What about you?
Did you know that customizing your shipping boxes helps identify your company? People should be able to look at your logo and easily identify that it comes from your company and what you sell.
Customizing your shipping boxes isn’t really as complicated as you might think it is. Or as expensive. If you buy wholesale you are one step ahead of the game. A friend of mine used to just put her company sticker on the outside of all of the boxes she sent out. It was a cheaper way for her to start out, and it still notified the customer that what they were waiting for had arrived. At the same time, anyone who just so happened to handle the box in transit had a chance to wonder a company like that had to offer, and they might even check out the website, and maybe even buy something. There is really nothing to lose.
Some people go all out and order specially made shipping boxes. These boxes are printed on during the actual manufacturing process. It’s pretty obvious that you would have to be well-established (and well off!) in order to take it to this level. Another friend of mine used to sell an oddly shaped piece of equipment that was easily breakable, and so he had a special plastic, protective mold made that fit perfectly into his shipping boxes.