Counterfeiting is a big problem in the packaging world. it not only initiates products, but the packaging too.

That’s right, yes the packaging.

This is a new type of duplication, but literal boxes, seals for this, and even holograms that are used to verify authenticity are being duplicated.   These counterfeiters get their hands on one, and then create a one for one copy of this item, sell it for the same price as the legit thing, and customers get duped by buying a fake.

Some have even duplicated the boxes completely. Dupe sunglasses, clothing, even those Lalanus are also being counterfeited, and some are looking strikingly close to the real thing.

So how can we prevent this? packaging is the answer, and we will look over how this type of packaging reduces the need for counterfeiters, and protects it too.

Built-In Security 

One big thing that a lot of packaging providers are implementing, is now built-in security features incorporated into the item.

This is seen with tamper-evident tape, which will show the customer if someone’s messed with it. It works great, and it can tell a customer right away if something is amiss.

UV elements are another one. Lots of UV elements are hard to duplicate, so companies are adding this, and customers can check under their own UV light for legitimacy.

Finally, QR codes, especially those which are serialized. If you can give it a serial number that can be authenticated, this is a common tool to deter these types of things.

Some have also started to use ledgers and the blockchain, but these can be manipulated, so if you do use them, ensure that there are authentications and security protocols in place to make this work. 

Authentication Via Packaging Technology 

A lot of packaging technology can be authenticated too, and you can actually scan this.

Adding a QR code or a bar code that you can scan with your phone to tell you the serial number and how authentic it is will be important.

Best of all, customers can double-check this as well, even before they open the package.

If they find that what they bought is fake, then they can make a complaint to a company, initiate a chargeback, and potentially get their money back, even before opening the box! 

The Supplies Designed to Prevent Replication 

A lot of boxes and packaging are also being designed to prevent replication of such items.

One example are die lines that are customized, made in a way where it is very hard to actually duplicate in its own way.

Another, is a foil treatment, where you use foil technology, in order to help create a system that’s hard to mimic.

Another, is hidden markers, which companies are putting in, and can direct customers to look for this. Again, this will stop a customer from actually getting duped, and will help ensure that the legit authentic products are all that they are buying.

With the rise of many high-end items becoming popularized and common, dupes will follow. It’s important to use authentication to prevent counterfeiting. 

It is also good for health sectors as well, because if you’re given an off-brand or a fake of some medication, this can cause major problems down the line. Packaging is now protecting this sort of thing, and offering you some amazing technological benefits that come with this. 

Prevention of counterfeit items is something that you will want to make sure you look at as a brand, and implement today to help prevent the spread of fakes, and ensure authenticity across the board.