How to Take Great Product Photos for Your Packaging 

Product photos are so necessary for getting consumers to actually buy the items that you want them to buy. Some consumers do not forgive if the product photos look bad. But there are great ways for you to take the photos that you want, and you don’t even need to spend hundreds to get the product photos right.  Here, we’ll go over how to get the right photos for your brands even if you don’t have a huge budget. 

Look for good Inspiration 

Look at the competitors that you have to find the right kinds of photos to try. You don’t want to steal this, but if you’re curious about where to begin with this, you can look at what they do, and review this until you’re able to create something that does capture your vibe, but also isn’t directly copying them. 

Get a lightbox 

This is one of the best ways to make your photos look professional and look enough to be put on websites. You want a lightbox since this lets you light the item correctly, get rid of any shadows that might be there, and also you will have much more professional photos as a result. 

To make this, you can just get a box, put it on the side, and have it stand in a way so it’s double the size of the item, and gives you room for the camera.  You want to tape the bottom part of this, cut up the top flaps, and then cut out squares on every single side of this. You want to make sure you leave a couple inches around each part of the square in order to keep the box structure intact, and then put the white paper onto the outside so the openings get covered. 

If you don’t want to build this, then get one of those lightbox tents that are availible on the web, or from a camera store. This is pretty easy to use, and it’s sometimes better especially if you’re not sure  how to make this correctly.You want to make sure that the box has desk or flood lights going into there. Put the product into the box itself, put the lighting on, and take pictures. You can also make platforms by putting a smaller box and some cloth or white paper on it, and then put the product over this, especially within the light box.  Mess around with the positions and angles, and make sure to take a few dozen shots to work with a few types of angles and such. 

Get the correct Camera 

If you’re looking to get good product photos, you’re going to want a camera for this. But how much you’re willing to put into this is something that’s ultimately your call.  Sometimes high-quality photos are better taken with something that’s a bit cheaper.  You can still achieve this, but if you’re going for more action-type shots, you want to get something that can handle the movement blur. 

A good DSLR is actually not that expensive these days, and you will notice that there is a huge quality jump between this and a phone camera. However, if you do have steady hands and a good camera phone, then you might want to consider this, but if you’re looking to really make the photos shine, get something professional. 

Finally, you want to make sure that you edit the images. It doesn’t have to be the fanciest photoshop ever, but it should be something that works well and gives you good lighting. 

Custom Shipping or Stock Boxes 

Custom shipping boxes have become more and more popular, with more business looking for good way stop promote their business, whether small or medium.  Most of them want to promote their products, get new customers, and build the loyalty of their brand. 

A lot of eCommerce businesses focus entirely on online shopping and transactions, and one big part of the connection is of course the box used to ship it.  Boxes which are aesthetically pleasing and properly secured help get the product to customers. This is something that does focus on the presentation too, especially since it helps take the businesses to another level. 

Regular boxes Vs. Custom Ones 

When choosing to package for products, a lot of businesses are curious about the options you should choose for your box. Some people want to choose shipping boxes that fit the products and build savings and sustainability. Stock boxes are good for those that are not looking to spend too much on boxes. They’re the average box that you get at the packaging store. Since they are manufactured in bulk, they do have only a few styles and sizes, so there may be a chance the first box you choose will fit the product. 

When choosing packaging for an ecommerce business, you don’t want to worry too much about box protection. Items that are oftentimes hurt in transit when the package is very loose is something that you should also be mindful of too. Instead of making these products be in stock containers, if you have custom boxes, which is the best way to fit most of these containers 

These kinds of boxes are good for products that need specific packaging as well, whether it’s the color of the package or the dimensions of this too. Custom boxes for small businesses are a good way to complement the product itself, build the brand visibility, and also help to promote the product as well, both in and out of the box. Custom options are great for those that want to have products properly shaped, and also does reduce the costs of packaging or damage. The outer dimensions of this is good too since customers can have be better, more rewarding unboxing experience as well. 

The Benefits 

While you may want to continue to use boxes that are stock, custom ones are better for competition. Treating the boxes as a kind of product, offering custom unboxing for all of the benefits and the like, is the best way to harness this. 

Custom boxes help you leverage the box with some expert knowledge of this. This is also good for those who want to have proper design and packaging. Trends currently in retail help create proper custom boxes that do look pleasing aesthetically and do have convenience to them. those that are experts in the structure and design may also help with choosing the proper shipping boxes style to the needs you have. 

You also can use your boxes with the right size to actually have specific dimensions to fix the products in. Professional companies help you create products that will help fit the items you’re selling, offering custom images, the right dimensions, and also existing both in the products and their boxes, and they can help with even the hardest products to stock. 

Custom boxes also optimize the postage as well, making it much cheaper for you as well. You can actually control the costs of boxes, helping you accumulate a lot more in terms of savings, and it also can help make sure that you’re saving money. While stock is good to start, custom is the way to go. 

The Best Colors You Should use in Your Packaging 

If you’re looking to redesign the packaging that you use, you may wonder if there are colors that actually help with your branding and packaging. If you’re wondering whether or not you should use the colors of the brand, or a totally different color altogether, you’re not alone.  This can be a challenge, since some people may want to possibly change the color of some boxes, or even just rotate these every so often. Branding colors do help with the recognition of a brand up to about 80% or more in some cases, and if you look at color psychology, it can actually play a big part in this. 

Some of the Most common Color connotations 

Before you choose the right kind of box colors for your branding needs, the first thing that you should do as well is understand that some colors have some benefits. Red for example means something is appetizing, and also connotes passion, along with energy as well. Black and white are considered a bit more minimalist, but for industries that are competitive, it can work in some cases. 

Black does mean control though, and it’s also a sign that’s dependable.  White is good for cleaners and other items that help with cleaning as well. Brown and green means eco friendly or ethically-sourced kinds of products. This one does have the connotations that hey, you care about the way the planet is going and such. Blue is another good one that offers clam, peace, trust, and being reliable, and it’s good not just for water products, but other kinds of items that have the same vibe. 

Marketing with Colors 

If you’re looking to utilize the right cardboard box layouts, the colors are a big part. People are pulled in by colors and visuals, so yes, the colors and visuals do matter in most cases, with brands creating recognizable colors and patterns that make it a lot more impactful for those interested. For those who don’t want to create totally new schemes of color, even just adjusting the shades or amount of color within the logo or current packaging is a good part of this. 

Colors in Branding 

There are a lot of colors used in branding. Red is used for action and reaction. Think about it, with stoplights turning red to get others to start, people pressing red buttons, a bit of redness will help bring forth energy, and to get people to do something. Spices, sauces, and other food items definitely can be used for a lot of product packaging. Black is used a lot with luxury packaging, since I’s pretty simple, but it does mean authority and the professionalism of this. 

The neutral ability of black offers a lot of strong different associations with the press and whatnot. It’s simple to read, and very noticeable, and it offers a lot of different contrasts that are great for product packaging. White is great for products that are clean, not stained, and pure, and it’s great for a lot of creative options that customers have available. 

Green is great for plants, healing, and for plant-based eco-friendly items. I’s also known as one that’s easily seen in the finance industry, meaning both money, along with abundance as well. Finally, you have brown, which is good for food and other items, and offers quality for a lot of products. A lot of people like brown because it’s eco-friendly. Blue is also good for shoppers and professionals too, and it’s good because it does offer trust. Consider these colors when choosing your product packaging

How to Design graphics for Custom-Made boxes 

If you have a product you really want to sell with the right custom boxes, you want to make sure that well, your custom packaging is correct. Custom packaging is one of the best ways to craft the correct design for the boxes. Custom packaging does offer a more polished air to it, and also protects everything from damage too. Here are some ways to create the perfect graphics for custom packaging with a packaging firm. 

Create the correct questions 

It’s valuable to make sure you ask the correct questions for this. First, you should ask what the product is, and if it’s breakable if it should be studier, and the dimensions of this. You should also have an idea of the market that you’re trying to target as well, and you should have to these demographics in place before you get started too. 

You should also look at the type of people that buy this, making sure that the colors fit the people that you’re trying to cater towards, and also the style fits this. You also may want to look at how they’re buying this, whether from the stores or if it’s from an online retailer. 

Make it consistent 

If you’re designing packaging logos, always make sure that it fits the same tone as you brand. That means that if you’re a brand that does have a lot of bright and cheerful images, don’t use different colors that are more dark and serious. You want to make sure those that see the products associate that with the brand that you’re creating. 

Add Essentials 

You do need minimally to have the following on the packaging: 

  • The name, 
  • The tagline and logo 
  • The description of the item 
  • Nutritional facts and ingredients if it’s a food 
  • Certifications to show the reliability of the product itself 

This is all very important, and it helps those who purchase the product know exactly what they need. 

Get the layers 

You should also consider the layers of the packaging too. You’ve got the outer layer, and it’s basically what people see when they see your product. You want to make sure that this is strong enough that it doesn’t get damaged when stacked or shipped and can handle being jostled a little bit. 

You also have the inner packaging, which is the innards of the package that protects the product and includes crinkle paper, kraft paper shredded, issue paper, or even bubble wrap. This is important to protect items from getting broken. Then there is the product packaging, and it’s what customers first see, so make sure the graphics that are there. This is the first impression, so make it attractive, and high-quality. 

Choose the correct Packaging Type 

When putting this together, you want to make sure that you have the packaging that fits the cues. If you want to stand out, make sure that it fits the branding. You should choose one that aligns with the brand, and also fits the budget. Sometimes, simple and affordable packaging is what’ll reflect your values so much better. If you like having a brand that’s upscale, then spend a bit more on packaging to offer the primer customer experience that they want and that they purchased. 

If you’re looking to improve the way your branding looks, then you’re not alone. Here, you leaner da little bit about what exactly goes into making graphics for the boxes that you have, and you’ll definitely want to make sure that it creates the luxury experience necessary, and one that’s paid correctly for too. 

Why planning Logistics for Contract Packaging is Vital

Let’s say that you’re about to outsource the packaging with a co-packer, and you want to plan these logistics nice and early. In fact, this is something you need to do right away. Why should you hasten this process and make it faster? Will it benefit you? The answer is clearly you should. There are a ton of reasons for utilizing contract packaging, ironing out all of the logistics to help with the chosen vendor contract quite early. Are there specific reasons for this to ensure that you get the proper logistics at hand? What are the driving reasons for this? Here, we’ll give you a good understanding of the contract packaging logistics, and the consequences of what may happen when you don’t. 

Why plan early 

This question is not only common but essential for the business since there are many moving pieces and elements which go into contract packaging endeavors. There are tons of variables that affect this, whether it’s lead times or logistics and machinery or materials, and there are factors that you should look at when you’re outsourcing the packaging with co-packers as well. 

What other elements are there though? Well, first you have to look at the number of products packaged. This is essential because if you don’t have enough packaging for the products that are ordered, you can’t complete them, and it’ll take longer, and also, it’ll result in dissatisfied customers. Make sure to do this immediately for best results for your business. 

The second thing is turn times. If you want something finished in a normal period of time, you want to make sure that the expectations are there and you work every single detail out on this. Generally, the more complex a project is, the long it’ll take for them to finish, so you need to discuss this these aspects with the contract packaging needs early on for the proper goals as well. 

Product Packaging Amount and availability 

This is also a big part of this. Some people need something available quite soon, and not telling people about this will make it take a whole lot longer and the costs are much more excessive. You also want to make sure that you let them know of the materials being supplied, or if they need to choose this for you. 

If you decide to have them choose this, it results in higher costs, so you should get the information out immediately to your co-packer to save some money. If you decide to let the co-packer choose the right materials for what your needs are, have them do this at first, and let them know before you decide to use them as your provider. . 

Choose the right Samples 

You want to make sure that the right packaging has the correct samples. Usually, this is done with a co-packer that have timed studies to see how complex something is. If the product is assembled in fewer than 25 seconds this is called simple, and it can get finished quicker for lower costs. If you notice that the product takes longer to assemble, it will take a lot more money and time for completion. 

With complicated projects, you should try to work as quickly as possible with quality considered, and a co-packer offers this freedom. But you want to make sure you choose one that fits the needs, because the more expensive and longer this is, the more complex your application is. Getting the right contract packaging items and different parts will help keep this going. It’s good to choose a contract packaging company sooner than later for your own packaging needs.