If you’re looking to redesign the packaging that you use, you may wonder if there are colors that actually help with your branding and packaging. If you’re wondering whether or not you should use the colors of the brand, or a totally different color altogether, you’re not alone. This can be a challenge, since some people may want to possibly change the color of some boxes, or even just rotate these every so often. Branding colors do help with the recognition of a brand up to about 80% or more in some cases, and if you look at color psychology, it can actually play a big part in this.
Some of the Most common Color connotations
Before you choose the right kind of box colors for your branding needs, the first thing that you should do as well is understand that some colors have some benefits. Red for example means something is appetizing, and also connotes passion, along with energy as well. Black and white are considered a bit more minimalist, but for industries that are competitive, it can work in some cases.
Black does mean control though, and it’s also a sign that’s dependable. White is good for cleaners and other items that help with cleaning as well. Brown and green means eco friendly or ethically-sourced kinds of products. This one does have the connotations that hey, you care about the way the planet is going and such. Blue is another good one that offers clam, peace, trust, and being reliable, and it’s good not just for water products, but other kinds of items that have the same vibe.
Marketing with Colors
If you’re looking to utilize the right cardboard box layouts, the colors are a big part. People are pulled in by colors and visuals, so yes, the colors and visuals do matter in most cases, with brands creating recognizable colors and patterns that make it a lot more impactful for those interested. For those who don’t want to create totally new schemes of color, even just adjusting the shades or amount of color within the logo or current packaging is a good part of this.
Colors in Branding
There are a lot of colors used in branding. Red is used for action and reaction. Think about it, with stoplights turning red to get others to start, people pressing red buttons, a bit of redness will help bring forth energy, and to get people to do something. Spices, sauces, and other food items definitely can be used for a lot of product packaging. Black is used a lot with luxury packaging, since I’s pretty simple, but it does mean authority and the professionalism of this.
The neutral ability of black offers a lot of strong different associations with the press and whatnot. It’s simple to read, and very noticeable, and it offers a lot of different contrasts that are great for product packaging. White is great for products that are clean, not stained, and pure, and it’s great for a lot of creative options that customers have available.
Green is great for plants, healing, and for plant-based eco-friendly items. I’s also known as one that’s easily seen in the finance industry, meaning both money, along with abundance as well. Finally, you have brown, which is good for food and other items, and offers quality for a lot of products. A lot of people like brown because it’s eco-friendly. Blue is also good for shoppers and professionals too, and it’s good because it does offer trust. Consider these colors when choosing your product packaging.